题目内容

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中的两项为多余选项。

iPads vs. Textbooks

What if you could have your whole backpack at the touch of your fingertips? In the first month of the Apple iPads release, 25million were sold! People all over the world use iPads for all sorts of different things, but one of their finest qualities is the ability to be a textbook.1.

To begin with, iPad are less expensive. Textbooks become outdated and schools have to buy new books, but with an iPad schools can update them for free.2.Schools don’t have to spend $500 every year for iPads because they last a while and can be updated.

3.Students usually have multiple classes, which results in multiple textbooks. Heavy backpacks filled with books can cause back problem. A solution to that is an iPad, which only weighs 1.33 pounds and can hold all of a student’s textbooks.

Third, schools should get rid of their textbooks and get iPads because they have more capabilities. Some might think all of the apps are distracting, but the apps actually make iPads more efficient.4.Textbooks cannot do those tasks, but iPads can easily do them with just a tap of the fingertip.

Lastly, iPads are a better choice for schools instead of textbooks because these devices allow students to access their learning anywhere at any time.5..With iPads, they find it easier to get their homework done.

In conclusion, schools should get rid of their clumsy textbooks and switch to iPads. iPads have allowed this generation to have their entire backpack in the palm of their hands.

A. Second, iPads cost less and are more popular.

B. These tablets are perfect for busy students.

C. Therefore, they can use the saved money for other programs.

D. Moreover, in high school, textbooks have an average of 4.8 pounds each.

E. iPads have already replaced textbooks in over 600 American counties.

F. iPads absorb the need to buy calculators, dictionaries, and other items that are found within the device.

G. Schools have every reason to do away with their school books and switch to iPads.

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阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。将答案填写在答题卡的相应位置。

Alibaba founder, Jack Ma graduated from the Hangzhou Teacher’s Institute in 1988 with a major in English language education, and went on to teach at another university in the city. He gave up 1. university teaching job after 2. (discover)the Internet.

Ma became excited __3. the Internet during a visit to the United States in 1995 and wanted to find a way 4.(bring )the online world to China. In 1999, he persuaded friends to give him $60,000 to start an e-commerce firm called Alibaba.

Seeing an opportunity for small businesses to buy and sell their goods online, he started Alibaba, firstly running the company out of his apartment in the 5. (east) city of Hangzhou. Alibaba Group includes Tmall.com for business-to-consumer trade and Taobao, China’s 6. (popular )online consumer marketplace with hundreds of millions of products and services listed. Now the company is 7. Internet giant and Ma—a former English teacher---is among China’s most super-rich.

On his long road to riches, Jack Ma says his 8. (inspire) has been the film character Forrest Gump.

“I like that guy. I 9. (watch) that movie about 10 times,” he said in an interview with CNBC.

“Every time I get frustrated, I watch that movie.”

Ma said the lesson he learned from the film featuring Tom Hanks was 10. “no matter what changes, you are you. I’m still the guy I was 15 years ago when I earned $20 a month.

阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。

If you’re making the film with other people, organize your cast and crew effectively. Make sure everybody knows their roles and what day and times they’re needed.

Give people specific jobs so they can become experts in their field. For example, a sound recordist listens to the sound through headphones as it’s being recorded, and holds an extra microphone if needed.

A camera operator frames the picture(取景), sets focus, checks the light and records the action. The editor “cuts” the picture together after it’s shot.

A producer is the contact point for the film. He or she makes sure crew and cast are there on time, talks to the press and organizes the budget.

A director has to make sure their vision is communicated. To do this everyone needs to be clear about what the director expects from each scene and each shot.

You may also need a make-up-artist, a choreographer, a driver, etc. However, you can quite easily make your first film on your own. Make a schedule that says which shots are to be taken where and when (this is called a shooting schedule) and when you’ve completed a take, cross it off the list. Remember that you may want to shoot “out of sequence”, e.g. shoot the last scene first, and the first last. Similarly if the film begins and ends by a tree in the park, it may make sense to film both scenes while you’re there.

If you’re making animation (动画片), have a space that you can control. You may need extra lights and you may need to leave work in progress. Make sure people living with you are aware what’s happening. Animation needs a lot of undisturbed concentration and patience. Keep at it and it’ll pay off. Aardman and Disney both started off at home experimenting with clay , pens and a camera.

1.From the first two paragraphs we can learn that___________.

A. every crew member is an expert in his field.

B. careful preparations and arrangements are quite necessary.

C. both the cast and crew must arrive at the same time every day.

D. every person should have his equipment while working together.

2.A director knows the purpose of each step of the work, but___________ .

A. he needn’t tell others about that

B. other members just follow his orders

C. he must have it known and well understood by others

D. others may have their own ideas and special ways of working

3.To shoot a film, a shooting schedule must be fixed first ______________.

A. but it may be crossed off if unnecessary

B. but you needn’t work exactly on it

C. and each step must be carried out according to it.

D. and no one can change it once it is settled

You get anxious if there’s no wi-fi in the hotel or mobile phone signal up the mountain. You feel upset if your phone is getting low on power and you secretly worry things will go wrong at work if you’re not there. All these can be called “always on” stress caused by smart phone addiction.

For some people, smart phones have liberated them from the nine-to-five work. Flexible working has given them more autonomy in their working lives and enabled them to spend more time with their friends and families. For many others though, smart phones have become cruel masters in their pockets, never allowing them to turn them off and relax.

Pittsburgh-based developer Kevin Holesh was worried about how much he was ignoring his family and friends in favor of his iPhone. So he developed an app — Moment — to monitor his usage. The app enables users to see how much time they’re spending on the device and set up warnings if the usage limits are broken. “Moment’s goal is to promote balance in your life,” his website explains. “Some time on your phone, some time off it enjoying your loving family and friends around you.”

Dr. Christine Grant, an occupational psychologist at Coventry University, said, “The effects of this ‘always on’ culture are that your mind is never resting, and you’re not giving your body time to recover, so you’re always stressed. And the more tired and stressed we get, the more mistakes we make. Physical and mental health can suffer.”

And as the number of connected smart phones is increasing, so is the amount of data. This is leading to a sort of decision paralysis (瘫痪) and is creating more stress in the workplace because people have to receive a broader range of data and communications which are often difficult to manage. “It actually makes it more difficult to make decisions and many do less because they’re controlled by it all and feel they can never escape the office,” said Dr. Christine Grant.

1.What’s the first paragraph mainly about?

A. The popularity of smart phones.

B. The progress of modern technology.

C. The signs of “always on” stress.

D. The cause of smart phone addiction.

2.Kevin Holesh developed Moment to __________.

A. research how people use their mobile phones

B. help people control their use of mobile phones

C. make people better use mobile phones

D. increase the fun of using mobile phones

3.What’s Dr. Christine Grant’s attitude towards “always on” culture?

A. Confused. B. Positive.

C. Doubtful. D. Critical.

4.According to the last paragraph, a greater amount of data means __________.

A. we will become less productive

B. we can make a decision more quickly

C. we will be equipped with more knowledge

D. we can work more effectively

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so that they could _____.

A. get the sweater at a lower price

B. decide on buying the sweater

C. be admired by other shoppers

D. be heard by people around

2. Lorenzo Bertolla is _____.

A. a very popular male singer

B. an advertising agency

C. the brand name of a sweater

D. a clothing company in Rome

3.Which of the following can be inferred from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tend to be more easily influenced by ads.

C. Undercover marketing will surely be banned soon by the government.

D. Traditional advertising is becoming less effective because it's too direct.

4.Which of the following would be the best title for the text?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

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