题目内容
How Women Were Freed From Their Homes
As late as 1800, a woman’s only place was in her home. Women in business were unheard of. No respectable woman would dream of entering what was strictly a “man’s world”. Even if she would, what could she do? Men were sure that no woman could do a job well outside her home. This was a widely accepted idea. When the famous Bronte sisters began writing books in 1846, they had to resort to using men’s names as aliases.
Teaching was the first profession opened to women, soon after 1800. But even that was not easy for women to take because most high schools and colleges were open only to men. Oberlin College in Ohio was the first college in America to take in women.
Nursing was regarded as a respectable profession for women only after Florence Nightingale won high credit for her nursing career and became famous. Miss Nightingale opened the first training school for nursing in 1860 in England.
The invention of typewriters in 1867 helped to bring women out of their homes to join the business world. Because women are careful and have nimble fingers, businessmen found that they were well suited to this kind of work.
By 1890, tens of thousands of women were working in schools, hospitals, shops, offices, and factories both in England and the States. Some even managed to become doctors or lawyers. The idea of women working in business and other circles was accepted.
【小题1】Oberlin College was the first college in America _______.
| A．where teaching was a profession only open to women |
| B．where girls could get advanced education |
| C．to train women to be teachers and nurses |
| D．to accept women only as professors and students |
| A．a doctor | B．a lawyer | C．a teacher | D．a businessman |
| A．soon after 1800 | B．when Nightingale became famous |
| C．at the beginning of this century | D．after the typewriter came into being |
【小题1】B
【小题2】C
【小题3】D
解析
Barbie(芭比娃娃)，believe it or not，is 50 this year and she's still as popular as ever.A doll is a doll，but Barbie illustrates how，over the last five decades，women have become a standard for judging what freedom really means. How women are treated in different countries tells you a lot about the politics and culture of where they live.
The doll that every little girl wants enables young children to test their possibilities in role playing，giving them a glimpse of what they might be when they grow up，whether to be frivolous or serious (or both)．
But in many countries that's not an option. In Saudi Arabia，where woman can't drive or go out publicly unless covered，Barbie is banned. They think Barbie dolls are offensive to Islam(伊斯兰教) and a threat to morality.
In America，she represents the swiftly changing roles of women. Barbie is fun to tease 
but she's as American as miniskirts_and_pantsuits in her flexible identities and her “growth” from model to astronaut.
Barbie inspired a dollrevolution movement. When a Teen Talk Barbie was programmed electronically to say “Math class is tough”，she was criticized by a national women's group and was regarded as a bad stereotype. Some of her critics also say she's a bad influence because she's too thin and encourages anorexia，that she has run through too many stereotypes(固定模式)，and that she lends too much significance to the fantasy stages of child's play.
In some Muslim countries, substitute Barbie dolls have been developed that promote traditional values，with their modest clothing and profamily backgrounds. They are wi
dely seen as an effort to resist the American dolls that have flooded the market.
Toy seller Masoumeh Rahimi welcomed the dolls，saying Barbie was “foreign to Muslim culture” because some of the dolls have little clothing. She said young girls who play with Barbie，could grow into women who reject Muslim values. “I think every Barbie doll is more harmful than an American missile，”Ms. Rahimi said.
【小题1】The writer mentioned “miniskirts and pantsuits”(in Paragraph 4) to imply that ________.
| A．these are the only clothes a doll should wear |
| B．these are very traditional American clothes for women |
| C．there are a range of different life options available for women |
| D．readers should wear these clothes more often |
| A．an illness of refusing to eat |
| B．giving up math study |
| C．the wearing of inappropriate clothes |
| D．a decrease in people's imagination |
| A．children who like Barbie dolls won't be so serious when they grow up |
| B．Muslim Barbies are the same as American Barbies |
| C．Muslim societies are generally more conservative than western societies |
| D．Americans have no worry about Barbie's influence on children |
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
【小题1】Despite recent changes in attitudes, some advertisements still fail to .
| A．change women’s opinions of themselves |
| B．show any understanding of consumers’ feelings |
| C．persuade the public to buy certain products |
| D．meet the needs of the advertising industry |
| A．condemn the role of the housewife |
| B．ignore protests about advertisements |
| C．present a misleading image of women |
| D．picture the activities of men wrongly |
| A．give further emphasis to practical advice |
| B．change their style rather than their content |
| C．use male images instead of female ones |
| D．sing higher praise for women than before |
| A．take its job more eagerly |
| B．do more pioneering work |
| C．take notice of the public opinion |
| D．concentrate on the products advertised |
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
【小题1】Despite recent changes in attitudes, some advertisements still fail to .
| A．change women’s opinions of themselves |
| B．show any understanding of consumers’ feelings |
| C．persuade the public to buy certain products |
| D．meet the needs of the advertising industry |
| A．condemn the role of the housewife | B．ignore protests about advertisements |
| C．present a misleading image of women | D．picture the activities of men wrongly |
| A．give further emphasis to practical advice |
| B．change their style rather than their content |
| C．use male images instead of female ones |
| D．sing higher praise for women than before |
| A．take its job more eagerly | B．do more pioneering work |
| C．take notice of the public opinion | D．concentrate on the products advertised |
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
1.Despite recent changes in attitudes, some advertisements still fail to .
|
A．change women’s opinions of themselves |
|
B．show any understanding of consumers’ feelings |
|
C．persuade the public to buy certain products |
|
D．meet the needs of the advertising industry |
2.According to the writer, the commonest fault of present-day advertising is to .
|
A．condemn the role of the housewife |
B．ignore protests about advertisements |
|
C．present a misleading image of women |
D．picture the activities of men wrongly |
3.Emma Bennett suggests that advertisement ought to .
|
A．give further emphasis to practical advice |
|
B．change their style rather than their content |
|
C．use male images instead of female ones |
|
D．sing higher praise for women than before |
4.We can learn from the passage that advertising industry should .
|
A．take its job more eagerly |
B．do more pioneering work |
|
C．take notice of the public opinion |
D．concentrate on the products advertised |