题目内容
3. Sales of CDs have greatly increased since the early 1990s, when people ________ to enjoy the advantages of this new technology.
A) begin B) began C) have begun D) had begun
B
Sony and Toyota are struggling. But one brand name is booming (繁荣) in Japan during the economic slowdown—Mickey Mouse.
According to the company that runs Tokyo Disneyland, Japan’s busiest theme park will be more packed than ever over Christmas and New Year’s Day. Despite the bad economy, it’s already been a record year for an escape which is cheaper than the average night out in pricey Tokyo.
“Here, economic depression (萧条) seems a world away,” visitor Namie Katsunuma said. “This is the only place where I can totally forget the economic worries and hardships of my life.”
The single mother’s salary at an auto factory was cut in November but, with her $500 yearly pass in hand, she makes the 95-km journey from her home to Tokyo Disneyland every couple of months.
The park’s operator, Oriental Land Co, estimates (估算) a record 26.5 million people will visit Tokyo Disneyland and its nearby sister park, Disneysea, during the financial year ending in March. The company is forecasting sales of a record $4.2 billion, up almost 10 percent.
“In a way, the economy works well for Tokyo Disneyland,” said Hiroshi Watanabe, an economist at the Tokyo-based Daiwa Research Institute. “Because of the economic depression, people have stopped buying cars and houses or going to Hawaii, and Tokyo Disneyland offers an affordable and pleasant alternative.”
Around the world, Disney’s theme parks have been a bright spot for the brand this year as people seem to look for an escape from bad times.
【小题1】According to the passage, what happens to Tokyo Disneyland this year?
A.Fewer people visit it. | B.Less money is made. |
C.It attracts more visitors. | D.Its sales have reached $4.2 billion. |
A.It costs less money to play here than in any other theme park. |
B.People have a new understanding of amusement. |
C.The economic depression has changed people’s plans to spend money. |
D.Visitors seek an escape from economic depression. |
A.choice. | B.park. | C.time. | D.trip. |
A.The theme parks that attract most visitors. |
B.More examples of success of Disney theme parks. |
C.Tokyo Disneyland’s plan for the next year. |
D.The economic depression in other companies. |
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
【小题1】Television sport programs on weekend afternoons .
A.result in more sport events |
B.get more viewers to play sports |
C.bring more money to the television networks |
D.make more people interested in television |
A.Because there would be few viewers |
B.Because the advertisers would be off work |
C.Because television programs would go slowly |
D.Because viewers would pay less for watching television |
A.holiday trips | B.sports viewing |
C.television shopping | D.expensive purchases |
A.their advertisers are carmakers |
B.their viewers are attracted by sports |
C.their advertisers target at rich people |
D.their viewers can afford expensive cars |
A.Television ratings are determined by male viewers. |
B.Sports are gaining importance in advertising on television. |
C.Rich viewers contribute most to television companies. |
D.Commercial advertisers are the major sponsors of sport events. |