题目内容

A dark blue design will not ________ on a blackboard


  1. A.
    clear up
  2. B.
    go up
  3. C.
    show up
  4. D.
    pick up
C
本题的含义是深蓝色的设计在黑板上将不能显现出来，show up表示显现出来的意思，故本题选C。
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Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商标) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销)  their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
【小题1】Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package.B．The price of the product.
C．The colour of its package.D．The brand name of the product.
【小题2】The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
A．attracted the customers strongly
B．had weak effects on the customers
C．tricked the customers into shopping
D．caused the customers to lose interest
【小题3】Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
【小题4】Which of the following would be the best title for this text?
A．Choice of Good ProductsB．Disadvantages of Products
C．Effect of Packaging on ShoppingD．Brand Names and Shopping Tricks


D
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
71．Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package.                      B. The price of the product.
C. The colour of its package.                    D. The brand name of the product.
72．The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A. attracted the customers strongly    
B. caused the customers to lose interest
C. tricked the customers into shopping 
D. had weak effects on the customers
73．Which of the following is the key to the success in product sales?
A. The way to promote goods.
B. The discovery of a genius.
C. The team to produce a good product. 
D. The brand name used by successful producers.
74．According to the passage, which of the following statement is true?
A. Making soap is so easy that any fool in the world can make it.
B. Greens, yellows or silver are considered to be healthy colours.
C. 25 years ago, the founder of Pears soap was a pretty girl herself.
D. The size of a product can have an effect on the shoppers.
75．Which of the following would be the best title for this text?
A. Choice of Good Products                B. Disadvantages of Products
C. Effect of Packaging on Shopping               D. Brand Names and Shopping Tricks


Shopping is not as simple as you think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packages in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive foods, like chocolates, are gold and silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging.
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
【小题1】Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package.
B．The price of the product.
C．The color of its package.
D．The brand name of the product.
【小题2】The underlined part in paragraph 3 means that the colors ________.
A．attracted the customers strongly
B．had weak effect on the customers
C．tricked the customers into shopping
D．caused the customers to lose interest
【小题3】Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks

  China is the biggest market in the world, and many countries such as Germany, the USA, the UK and Russia do a lot of business in China. Let’s have a look at some important tips to help you be successful when dealing with these nationalities,                                          

    First, you must be punctual(准时的) with Germans. Even 5 minutes late makes a bad impression. Being punctual is also very important in the USA. In the UK, it’s important to be punctual for business meetings, but nobody expects you to be on time for a social event. Half past seven really means a quarter to eight, or even eight o’clock! With Russians, you should always be on time, though it is not unusual for them to be one or even two hours late!

    It is best to dress formally and wear dark colours when you meet people from all the four countries. In Russia, designer clothes are very common.. Don’t be surprised if you go to an office in the UK on a Friday and find everyone wearing jeans. Many companies have "dress down Friday", when people wear casual (随便的) clothes.

    In Germany, first names are only used by family members and close friends, so be prepared to use titles and last names. In the USA you will usually be invited to use first names almost immediately. The British are quite informal and using first names in business is more and more common, especially among younger people. In Russia, however, nobody uses first names, so use titles and last names.

    In conversation, the British and the Americans value humour, and both like to talk about sport. The weather is also a good topic of conversation with the British and the Americans, but avoid talking about politics. In Russia, say positive (积极的)things about their country, but avoid making complaints（抱怨）. The Germans, however, prefer to get straight down to business!

   So, use these tips, and you will be on your way to a successful international business career!

1.Which color should you NOT wear when meeting a person from the USA?

A. Dark blue.      B. Gray.         C. Black.       D. White.

2. All of the following statements are true EXCEPT ________.

    A. you can say something funny when you talk to an American

    B. you can use his first name when you talk to an Englishman     

C. you must be on time when you meet people from each of the four countries

    D. people wear whatever they like on Friday in some companies in the UK

3.When you talk to a Russian, you can ________.

    A. complain about something  

B. say something negative about his country     

C. say something good about his country 

D. point out some disadvantages in politics

4. The tips in this passage are probably given to people from ______.

A. China        B. the USA      C. Germany      D. the UK

 

Shopping is not as simple as you may think! There are all sorts of tricks each time we reach out for that particular brand（品牌）of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包装） are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain-killer （止痛药） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促销）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”

1.. Which of the following may trick a shopper into buying a product according to the text? 

A. The cost of its package                          B. The price of the product

C. The colour of its package                    D. The brand name of the product

2.. The underlined part “the colours turned the customers off” (in Para.3) means that the colours ________ .

A. attracted the customers strongly                 B. had weak effects on the customers

C. tricked the customers into shopping              D. caused the customers to lose interest

3.. Which of the following is the key to the success in product sales?

A. The way to promote goods.                    B. The team to produce a good product 

C. The discovery of a genius.                   D. The brand name used by successful producers.

4.. Which of the following would be the best title for this text?

A. Choice of Good Products.                     B. Disadvantages of Products.

C. Effect of Packaging on Shopping.             D. Brand Name and Shopping Tricks.

 

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