The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

       A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

       Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

      The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

       Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

       The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

       One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

       The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

       A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

What is the best title of the text?

       A. The guide of Admongo

       B. An education website for children

       C. A popular online video game

       D. A website aimed at children

Why did the government start the website?

       A. To attract the biggest market of buyers.

       B. To sell the products of its company.

       C. To help children know about advertising.

       D. To advertise the video game for children.

What can players do in the website game?

       A. Choose hair styles for their character.

       B. Travel to a supermarket.

       C. Eat in a fast-food restaurant.

       D. Play video games during the trip.

Children are important for advertising because they are        .

       A. important for the society

       B. the most potential buyers

       C. easily influenced by ads

       D. easily affected by poor products

According to Michelle Obama, lots of food advertised for children are ________.

    A. healthy                        B. of high nutrition

    C. yummy                        D. of low quality


Can you imagine living in a house built by recycled waste?
Texas home builder Dan Phillips transforms trash into artful treasures, creating beautiful floors with wood pieces, kitchen counters from ivory -colored bones and roofs out of license plates (牌照).
The fantastic houses which spring from his imagination are made almost entirely of materials which would otherwise have ended up in a garbage area.
" People have been doing this for hundreds of thousands of years; using whatever is available to build shelter, " Phillips said."If you think about carefully what could be used, then building materials are everywhere.
The thirteen homes he has built so far would fit better in an art museum than the residential streets of Huntsville, a conservative town of about 35 ,000 people.
Living in these houses is a bit like living in a roadside attraction."Almost every day, somebody knocks on the door and says ' Is there any way that we could see?' "said Edie Wells, an artist who rents a room in the Bone House.Her home features a stairway made of bones, floors covered in wine corks (软木塞) and beer bottle caps.Wells said visitors are most impressed when they see a bathroom with its walls, floor and ceiling entirely covered with broken mirror pieces.
In addition, each house is highly energy efficient with plenty insulation (隔热材料) , an on-demand solar hot water heater and a system that can collect and recycle rainwater to clean the toilet and wash clothes.
Phillips founded Phoenix Commotion 12 years ago with the aim of creating a new model for sustainable housing.For as little as $ 10,000 it builds affordable homes for single parents, low-income families and artists.
The company has used hundreds of tons of construction waste by recycling the materials into habitable buildings.
Phillips tries to spread his recycled-house idea by speaking at events across the United States, and by using the Internet to reach out to like-minded individuals.Phillips said: "I'm not going to be saving the world anytime soon.But there needs to be at least some visibility for this model in this century.
【小题1】Which of the following is NOT the advantage of the homes built by Phillips?

A.environmentally-friendlyB.energy efficient
C.convenientD.cheap
【小题2】What do we know about Dan Phillips?
A.He is serious and hard-working.
B.He is full of imagination and intelligence.
C.It didn't take him long to build the houses.
D.He didn't give speeches in the United States.
【小题3】According to the passage, the houses are like artful treasures because they are           .
A.made of bonesB.museums
C.admired by peopleD.made of various trash
【小题4】Which of the following might be the best title for the passage?
A.Home Builder Dan Phillips
B.Green Homes
C.Home Builder Dan Phillips Tunis Trash into Green Homes
D.A Home Builder' s Life

Should e-cigarettes (electronic cigarettes) be a new choice for the smokers trying to get rid of the habit? Reactions from Americans are mixed. More than half of the people questioned in a survey think e-cigarettes should be controlled by the US Food and Drug Administration, but 47 percent believe the e-cigarettes should be available to the smokers who want to quit.

“In the hunt for a safter cigarette, e-cigarettes are becoming a popular choice among those either trying to quit.”or looking to replace standard tobacco smoke with an alternative that manufacturers claim to be safer, ”Zogby International, which conducted the survey, said in a statement.

About half of the 4,611 adults who took part in the survey had heard about e-cigarettes, which are battery-powered, or rechargeable cigarettes that vaporize a liquid nicotine solution. They do not produce smoke but a water vapor without smell. Sold mostly on the Internet, e-cigarettes were first made in China.

Last year the World Health Organization (WHO) warned against using e-cigarettes, saying there was no evidence to prove they were safe or helped smokers break the habit. The WHO said people who smoke e-cigarettes breathe in a fine fog of nicotine into the lungs.

Nearly a third of people questioned in the survey think that e-cigarettes should be allowed in places where smoking is forbidden, because they don’t produce smoke, but 46 percent disagree. Men who were aware of the availability of e-cigarettes were more likely than woman to say they should be a choice available to smokers who want to quit. Young people, aged 18-29, and singles were the groups most open to trying e-cigarettes. Smoking is the single largest cause of preventable death worldwide, according to the WHO.

1.What can we learn from Paragraph 1?

A.American smokers ought to try e-cigarettes.

B.Americans have different opinions about e-cigarettes.

C.Every kind of cigarettes should be forbidden in America.

D.Most of the Americans don’t like e-cigarettes.

2.According to Zogby International, e-cigarettes        .

A.are much safer than common cigarettes

B.are popular among people who want to quit smoking

C.will take the place of traditional cigarettes

D.are produced in a safer way by manufacturers

3.What do we know about e-cigarettes from the passage?

A.Most Americans are familiar with them.

B.They are a good choice as there is no nicotine.

C.They produce a water vapor that can’t be seen.

D.Most people buy them on the Internet.

4.What’s the attitude of the WHO towards e-cigarettes?

A.Negative          B.Supportive         C.Doubtful.          D.Indifferent

 

下面五人想要寻找有意思的活动来放松自己。阅读下面活动的介绍(A, B,C,D,E和F),选出符合各自需求的最佳选项。选项中有一项是多余选项。

______ 1. Li Ling is a university student who studies music. He hopes to get some practical experience of foreign music from western band.

______ 2. Albert is interested in Chinese literature, so he came to China with his parents. During his stay in Beijing. He wants to know more about Chinese contemporary Literature.

______ 3. Li hua is a eighteen-year-old boy. He is studying in a high school. After many month’s study, he is tired of his lessons. He would like to experience something adventurous.

______ 4. Alice is an American girl who studies Art in Beijing University. She has no classes on September 14. She hopes she can enjoy some wonderful oil paintings.

______5. Victoria is fond of Chinese music. She hopes to listen to various songs performed by different bands. She doesn’t care much about what kinds of songs they are.

A.An acrobatic (杂技)soul: To celebrate its 50th anniversary, the China Acrobatic Troupe will present “The Soul of China”, where the seemingly impossible is made real. Chills will run down you spine as you watch breathlessly as performers take their art and their bodies to the edge.

Time: 7:30p.m, September 13-19

Place: capital Theatre, 22 Wang Fujing Dajie, Dong Cheng District

B.Exhibitions

Joint Show: A group ink painting exhibition is running at the Huangshicheng Art Gallery in Beijing. About 50 works by 25 young artists including Ge Yun and Yu Yang are on display.

Time: 9a.m-5p.m. until September 10

Place: Huang shicheng Gallery, 136 Nanchizi Djie, Dongcheng District

C.Oil paintings: The Wanfung Art Galley will host a joint show of oil paintings by 10 young and middle-aged artists. On display are more than 30 of their latest works, which capture(捕捉) the wonderous variety of life in unique(独特的) styles.

Time: 9a.m-4pm until September 15

Place: 136 Nanchizi Street, Dong Cheng District

D.Literature Museum: The Nation Museum of Modern Chinese Literature offers an indepth study of the evolution of Chinese contemporary literature form 1919 to 1949.

Time: 9a.m-4p.m, daily

Place: 45 Anyuan Donglu, Chaoyang District (Shaoyaoju area)

E. Concerts

Beijing rocks: “The Fashionow Night of Chinese Rock” is set to bring rock fans out by the thousands next month. Nine Chinese rock bands will perform at the concert, including older generation bands, middle generation and some recent arrivals The audience will be given a chance to decide what songs they want to hear, which is sure to bring a storm.

Time: September 16

Place: The Olympic Center

F. Belgium Orchestra (管弦乐队): La Petite Band, the Baroque Orchestra of Belgium will perform in Beijing at he Grand Theatre of the Cultural Palace of Nationalities as part of activities across the world to commemorate(纪念) the 250th anniversary of Bach’s death.

Time: 7:30p.,. September 11-14

Place: Grand theatre of the Cultural Palace of Nationalities

 

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