Trees are useful to man in three very important ways: they provide him with wood and other products;they give him shade;and they help to prevent drought and floods.

Unfortunately, in many parts of the world, man has not realized that the third of these services is the most important. In his eagerness to draw quick profit from the trees, he has cut them down in large numbers, only to find that without them he has lost the best friends he had.

Two thousand years ago, a rich and powerful country cut down its trees to build warships, with which to gain itself an empire. It gained the empire but, without its trees, its soil became hard and poor. When the empire fell to pieces, the country found itself faced by floods and starvation.

Even though a government realizes the importance of a plentiful supply of trees, it is difficult for it to persuade the villager to see this. The villager wants wood to cook his food with, and he can earn money by making charcoal(木炭) or selling wood to the townsman(城市居民). He is usually too lazy or too careless to plant and look after trees. So unless the government has a good system of control, or can educate the people, the forests will slowly disappear.

This does not only mean that the villager’s sons and grandsons have fewer trees. The results are even more serious. For where there are trees their roots break the soil up—allowing the rain to sink in and also hold the soil, thus preventing it being washed away easily, but where there are no trees, the soil becomes hard and poor. The rain falls on hard ground and flows away on the surface, causing floods and carrying away with it the rich topsoil, in which crops grow so well. When all the topsoil is gone, nothing remains but a worthless desert.

The purpose that the writer wrote this article is to _________.

A. tell people the use of wood                                 

B. tell people the function of tree roots

C. warn that man mustn’t destroy forests any more    

D. explain how trees help man live a better life.

In the writer’s opinion, _________, or the forests will slowly disappear.

A. measures must be taken          

B. people shouldn’t draw benefit from the tree

C. government must realize the serious results           

D. unless no trees are cut down.

According to the article we know it is ________ to prevent the forests from slowly disappearing.

   A. necessary but impossible                                 B. necessary but difficult

   C. impossible and unimportant                                   D. difficult and impossible

In the last two paragraphs the writer wanted to make it clear that _________.

   A. where there are no trees, the soil becomes poor but soft

   B. where there are many trees, there are more floods

   C. where there are no trees, the land might become desert slowly

D. floods will make the land become desert

Unlike Britain, the US does not have a national health care service. Most people buy medical insurance to help pay for medical care. The government only helps pay for some medical care for the old and the people who are on low incomes. The problems of those who cannot afford insurance have become an important political subject.

In Britain, when people are ill, they usually go to a family doctor first. However, people in America sometimes go straight to an expert. Children are usually taken to a doctor who is an expert in the treatment of children. In Britain, if a patient needs to see a specialist doctor, their family doctor will usually recommend a specialist, which will save more time and money both for the patients and the public fund(基金).

In Britain, doctors do not go to people’s homes when they are ill. People always make appointments to see the doctor in the doctor’s office. In a serious situation, people call for an ambulance. In America, hospitals must treat all seriously ill patients, even if they do not have medical insurance. The gov-ernment will then help pay for some of the cost of the medical care.

The majority of Americans pay for medical care     .

A. through the national health care service   B. by buying medical insurance

C. with the help of the government

    D. by increasing their income

The author implies in Paragraph 2 that      .

    A. Americans don’t trust family doctors

    B. family doctors are helpless to the patients

    C. he is more in favor of the British medical care service

    D. sick children should go to family doctors first

In the States, seriously ill patients will      .

    A. be treated if they have an insurance

    B. go to see the doctor by making an appointment

    C. receive treatment even without insurance

D. normally go to see an expert for treatment

Which of the following would be the best title for this passage?

    A. Health Care in the United States and Britain

    B. Types of Doctors in the United States

    C. Treatment of Sick Children in the United States

    D. Medical Insurance in the United States and Britain

Awareness Weeks(认知宣传周)have become a regular part of Britain's cultural landscape over the past few years. They started back in 1957,when one charity(慈善机构),Christian Aid, decided to make all its money-raising efforts on one time of year. It was thought that by doing this they would get more publicity for their cause.?

They were right, and soon other charities and campaign groups followed them. These days, most donations to charity are not collected on the streets. So instead of just asking for money, charities prefer to spend their time “raising awareness”—spreading knowledge of the work they do or the cause they support. They also compete with businesses and trade groups who use awareness weeks as marketing campaigns for their products.

There are now 500 awareness weeks held every year in the UK. No week goes by without one group or another trying to make the British public aware of something, with most held in May or October.?

The danger with all these awareness weeks is that people start to become cynical(不信任).Take National Smile Week, it seems like a great idea. Let's all make each other's life a little bit happier with a friendly smile. But really it's just a group of dentists and cosmetics companies trying to sell us toothpastes. It's enough to make you want to start National Forget About It Week.?

“People feel that many awareness campaigns are just marketing exercises,” says Ms Ormiston, who edits the Awareness Campaign Register, a newsletter which encourages people who run Awareness Weeks to become more aware of each other.“But 90 per cent of campaigns are run by traditional charities or not for groups to make money.”

“There's still no official group for awareness campaigns,” says Ms Ormiston.“People can do what they like, whatever the size of their budgets(经费)or their public relations machines allows.”?

This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns. This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation(模仿) charity campaigns.?

But there is another way. Maybe it's time for National Weak Awareness Week, especially for people whose awareness of Awareness Weeks is weak.?

What's the main purpose of awareness weeks run by charities in Britain?

A. To raise money for charities.

B. To spread knowledge of charities.?

C. To take up marketing campaigns.

D. To advertise their goods for sale.?

Why do people start to become cynical about awareness weeks?

A. Too many awareness weeks make people feel bored.?

B. People feel many awareness weeks are just for marketing exercises.?

C. People have a weak awareness of awareness weeks.?

D. Awareness weeks are held too often and too much money is raised.?

What does Ms Ormiston think about awareness weeks??

A. Most of the awareness weeks should not be for making money.?

B. Official groups should take the place of charities in awareness campaigns.?

C. People can do what they like in awareness weeks.?

D. People can get larger budgets through awareness campaigns.?

Which of the following is the right measure to be taken to solve the problems in awareness campaigns??

A. Laws should stop awareness weeks run by real charities.?

B. There should be large public relations departments in awareness campaigns.?

C. Business and awareness campaigns should not be held at the same place.?

D. Marketing campaigns should not be in the name of charity ones.

阅读下面短文,根据所读内容在表格中的空白处填入恰当的单词。

注意:每个空格只填一个单词。

Customer service refers to the way that companies behave towards their customers.It's the quality of service that determines whether the customer remains with the company. However, many a time organizations don't focus on customer relationship management, and that's what makes customers angry, which is one of the reasons why companies lose their customers.So customer service is vital and you should know how to improve it.

First of all, you need to realize how important the customers are.It's they who are the boss, and it's because of them that you get your pay checks.So do take your customers seriously.

Finding out the needs of the customers is another important customer service tip.You need to ask the customers the right kind of questions and think of the possible solutions which you can provide.Understand how they feel according to a particular situation, their body language, tone of voice and words they speak.Never make assumptions and think that you know what the customer wants.

Making customers feel they are important is an excellent way to serve them better.Treat customers as individuals and the best way to do that is using their first name and finding ways of praising them in a sincere way.

In addition, there are some other skills which will help you in serving your customers better.For example, once you finish solving the problem for the customer, before, ending the call, always remember to ask if there is anything else you can do for them.' End the call with a "thank you".If customers are angry, let them express their anger completely.Never interrupt or start speaking until they've finished.Once they've finished speaking, try to calm them down by apologizing.

In a word, always remember that if the customers remain happy, you'll be in business.

Title

How to1.       customer service

Meaning

The way companies behave towards their customers.

Importance

The quality of service determines whether companies can2.         

their customers.For example, bad service can result in3.   customers.

4.       

☆Take your customers seriously because they are your boss and the source of your income.

☆Recognize the needs of the customers.

◇Ask the customers the right kind of questions and offer 5.        

to their problems.

◇Understand customers'6.        from a particular situation, their body language, tone of voice and words.

◇Never7.        that you know the customer's needs.

☆Make customers feel they are important and treat them as individuals by using their first name and praising them8.        .

☆Other small skills:

◇Always ask if you can do anything else for the customer before ending the call and end the call with a "thank you".

◇Don't9.        , the customer when he is speaking angrily.

◇Calm the customer down by making an10.          after he finishes speaking.

 

 

The Big Apple Circus Clown Care Program

  The Big Apple Circus Clown Care program brings joy and laughter to young patients in seven New York City pediatric(儿科的) facilities, and 11 more across the country. 90 specially trained professional “clown doctors” visit nearly 250,000 bedsides a year, interacting with the children, family members and staff.

  The Clown Care program is a part of the healing process for children who come to New York Presbyterian. The clown unit provides a unique way to reduce the stress associated with being in a hospital. Being able to bring a smile to the face of a sick child clearly complements(辅助) the excellent care provided by our doctors and nurses. We are thrilled to include the Clown Care program as part of our team.

  Please help continue this important work by making a financial contribution today at bigapplecircus.org.

 

 

1. Whose entry will be accepted by The New Yorker?

A.        Richard, a post-graduate from Quebec, Canada, who sent his design on Dec.20.

B.        Amy, a 28-year-old Asian-American teacher, who sent her design on Jan. 20.

C.        Jessie, a 16-year-old student from New York, who sent her design on Dec. 29.

D.        John, a 68-year-old retired engineer from San Francisco, who sent his design on Jan. 10.

 

2. Which of the following is NOT true about James Surowiecki?

A.        James Surowiecki is the author of The Financial Page column.

B.        James Surowiecki usually has discussions with people from different fields.

C.        James Surowiecki speaks with a chairman about issues of medicine this month.

D.        Visiting newyorker.com/go/vasella, you can watch the conversation of this month between James and an economist.

3. ___________ can be provided by The Big Apple Circus Care program for sick children.

A. Excellent treatment and care         B. Trained professional doctors and nurses

C. Unique methods to relieve stress     D. Special pediatric facilities

4.Which of the following can be used by the Big Apple Circus Clown Care program to promote itself?

A.  We help all children live happy lives.

B.  Our doctors jump through rings to cure the blues.

C.  Every life deserves world class care.

D.  Work together for a healthier world.

 

 

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