题目内容
McDonald's founders Dick and Mac McDonald started with their little drive-in restaurant in San Bernardion ,California in the late 1940s.But McDonald's today serves 38 million customers each day,20 million of them in the USA .It's about 23 000 restaurants in more than 100 countries around the world .It's one of the world's greatest business organizations ,with most restaurants world-wide. It's one of the two most recognized and powerful brands in the world, the other being Coca-cola ,the only soft drink supplier to McDonald's today. It's a growing company, adding more than 2000 new restaurants to their system each year. They means a new McDonald's will open somewhere in the world every five hours of every day .It produces sales of more than 31 billion a year and earns net income of more than $1.5 billion annually. McDonald's opened its first restaurant in Beijing on April 23,1992.?
QSC & V has been the foundation that built McDonald's success. QSC & V stands for the McDonald's means that they ensure their customers receive food products that are result of the best ingredients（成分）,strict standards ,andproven
preparation procedures（过程）so that they will be safe, healthy ,andgreat-tasting. Service that's fast and friendly has always been a foundation for success of McDonald's principle .This means having the cleanest and freshest facilities（设备）—from the kitchen and dining-room to the rest rooms and parking lots. Value means low prices at McDonald's. Today ,value is explained to be the total experience ?includes nice food ,friendly folks ,a clean environment ,quick and right service and fun!?
1.The main purpose of the passage is to show.?
A.the start of McDonald's?
B.the hardships of the builders of McDonald's?
C.the service principles of McDonald's?
D.McDonald's success and its foundation QSC & V
2.Which of the following is NOT true??
A.Almost half of the customers of McDonald's are foreigners.?
B.Almost five new McDonald's is opening in the world each day.?
C.McDonald's has put forward its four-word business principles recently.?
D.From the very beginning McDonald's offered fast and friendly service.
3.What's McDonald's business philosophy??
A.QSC. B.QCV. C.QSC & V. D.CQ & V.
4.The underlined word “ensure” most probably means.?
A.advice B.suggest C.feel certain D.make sure
1. 解析：本文的目的是为了展现麦当劳的成功及其成功的基础QSC & V。A、C两项只是文章所涉及的部分内容。B项是文章没有涉及到的内容。?
答案：D
2. 解析：麦当劳的四原则不是最近才提出来的，它一直是麦当劳成功的基础。在本文第一段第二句、第七句及第三段开头能找到与其他选项相符合的?内容。??
答案：C
3. 解析：麦当劳的四原则是质量、服务、卫生、价格。它们的缩写形式是QSC & V。?
答案：C
4.解析：ensure一词出现在第二段第二句话中，意思为“确信”。?
答案：D
In 1955, a man named Raymond Kroc entered a partnership with two brothers named Mcdonald. They operated a popular restaurant in California which sold food that was easy to prepare and serve quickly. Hamburgers, French fries, and cold drinks were the main foods on the limited menu. Kroc opened similar eating places under the same name, “McDonald’s” and they were a quick success. He later took over the company and today it is one of the most famous and successful “fast-food” chains(连锁店) in America and the world.
Why was his idea so successful? Probably the most important reason was that his timing was right. In the 1950s, most married women stayed home to keep house and take care of their children. During the 1960s, the movement for equality(平等) between men and women and an economy(经济) that needed more families to have two money-earners resulted in many women returning to the workplace. This meant that they had less time and energy to do housework, so they depended more on fast-food restaurants.
Single parents also have little time to spend in the kitchen. People living alone because of divorce(离婚) or a preference for a “single lifestyle” also depend on this type of food, since cooking for one is often more trouble than it is worth.
Fast food is not part of the diet of all Americans. Another of the 1960s was called back-to-nature movement. More and more Americans based their diets on natural foods. This preference for natural foods continues to this day. These products can now be found not only in the special health food store but also in many supermarkets.
【小题1】The passage is mainly about ____.
| A．how and why “McDonald’s” became successful |
| B．the effect social and economic changes have on people’s eating habits |
| C．why Americans prefer natural food |
| D．American eating habits |
| A．His partnership with the McDonald brothers. |
| B．A changing economy. |
| C．The back-to-nature movement. |
| D．Women’s equality movement. |
| A．natural foods can also be found in McDonald’s |
| B．many married women in America returned to work in the 1960s |
| C．McDonald’s fast food is popular among the young |
| D．divorce caused people to change their eating habits |
So you thought the hamburger was the world’s most popular fast food? After all, McDonald’s Golden Arches span（跨越）the globe（全球）. But no, there is another truly universal fast food, the ultimate（极好的）fast food. It’s easy to make, easy to serve, much more varied than the hamburger, can be eaten with the hands and it’s delivered to your front door or served in fancy restaurants. It’s been one of America’s favourite foods for over 50 years. It is, of course, the pizza.
It’s kind of silly to talk about the moment when pizza was “invented”. It changed over the years, but one thing’s for certain—it’s been around for a very long time. The idea of using pieces of flat, round bread as plates came from the Greeks. They called them “plakuntos” and ate them with various simple toppings（配料）such as oil, garlic（大蒜）, onions and herbs. The Romans enjoyed eating something similar and called it “picea”. By about 1000 AD in the city of Naples, “picea” had become “pizza” and people were experimenting with more toppings: cheese, ham, anchovies and finally the tomato, brought to Italy from Mexico and Peru in the sixteenth century. Naples became the pizza capital of the world. In 1889, King UmbertoⅠand Queen Margherita heard about pizza and asked to try it. They invited pizza maker, Raffele Esposito, to make it for them. He decided to make the pizza like the Italian flag, so he used red tomatoes, white mozzarella cheese and green basil leaves. The Queen loved it and the new pizza was named “Pizza Margherita” in her honour.
Pizza went to America with the Italians at the end of the nineteenth century. The first pizzeria in the United States was opened in 1905 at 53 Spring Street, New York City, by Gennaro Lombardi. But the popularity of pizza really exploded when American soldiers returned from Italy after World WarⅡ and raved about(夸赞) “that great Italian dish”. Americans are now the greatest producers and consumers of pizza in the world.
【小题1】Which is the correct order of the changes of pizza?
| A．Plakuntos→pizza→picea | B．Pizza→plakuntos→picea |
| C．Picea→plakuntos→pizza | D．Plakuntos→picea→pizza |
| A．Because pizza first became popular in these countries. |
| B．Because pizza was invented in these countries. |
| C．Because one topping was brought to Italy from these countries. |
| D．Because people there are the greatest consumers of pizza. |
| A．There is a picture of a Pizza Margherita. | B．They have the same colours. |
| C．Both of them represent Italy. | D．They are both popular in Italy. |
A. After 1945. B. In 1889. C. In 1905. D. By 1000AD.
【小题5】What’s the best title of the passage?
| A．McDonald’s and Pizza | B．Global Pizza |
| C．Pizza in the United States | D．How to Make Pizza |