第二节信息匹配(共5小题;每小题2分,满分10分)
下面A、B、C、D、E和F分别是六个商业巨头(比尔·盖茨等)面临关键时刻所做抉择的简单介绍。56--60题是关于一个企业管理者在关键时刻要做出抉择的种种情形。阅读完后,请选出每一情形和他们抉择的相应的最佳选项。选项中有一项是多余的。请将答案填涂在答题卡上标号为56—60的相应位置上。
A In 1968, H. Wayne Huizenga teamed
with a partner to create a nationwide company for waste collection, a business
traditionally made up of small, local companies. The new company, Waste
Management, Inc., became the foundation of his fortune.
B While attending Harvard University
in 1975, Bill Gates teamed with Paul Allen to develop a version of the BASIC
programming language for the Altair 8800, the first personal computer. They
licensed the software to the manufacturer of the Altair and formed Microsoft (
originally Micro-soft ) to develop versions of BASIC for other computer
companies. Gates decided to drop out ( 退学 ) of Harvard in his junior year to devote his time to Microsoft.
C In 1963, Ted Turner took over his
family billboard-advertising business. In 1970 he bought a failing
UHF(ultrahigh frequency) television station in Atlanta, Georgia, and by 1975
Turner had transformed it into the first “superstation”—WTBS, by transmitting (
传送 ) low-cost
sports and entertainment programs via satellite to cable systems throughout the
country.
D In 1986, Oprah Winfrey formed Harpo
Productions to produce her own show and other projects. With distribution
rights(销售权)to her
shows, Winfrey used profits to expand her business activities. By 1998 Winfrey
was worth $675 million.
E Microsoft founder Bill Gates
planned to give away almost all of his vast fortune, largely to the cause of
global health. Having already the Bill & Melinda Gates Foundation with $ 24
billion to address global health issues, Gates said that eventually his entire
fortune would be put towards the cause except “a few percent left for the
kids.”
F Amazon. com founder Jeff Bezos grew
interested in online retailing(零售业) in 1994 while working as a business analyst in New York City.
After researching the success of different mail-order companies Bezos decided
that books were the perfect product to see via the Internet. That year he left
New York to establish his new company in Seattle, chosen for its being near to
major book wholesalers and the advanced high-tech industry. In July 1995
Amazon. com developed its Web site, and has since expanded to offer many other
retail products in addition to books.
( )56. You run a billboard
advertising business you inherited(继承) from your father, and you are looking to expand in new directions.
What do you do?
( ) 57. You are a successful
talk-show host, and have just achieved national recognition(认可). You want more control over
your show, and a greater share of its profits. What do you do?
( )58. You are still in college,
but together with a friend you have established a software company that deals
with major corporations. What do you do?
( )59. You are a successful
business analyst, and come to think that the mail-order business model could be
adapted to online book sales. What do you do?
( )60. You own several highly
profitable waste-collection routes. The government has recently issued the
Solid Waste Disposal Act, increasing standards of hygiene(卫生)in waste disposal. What do
you do?