Sam is not yet 2.He watches almost no TV and is taken on daily walks through the zoo, so it was not surprising when he pointed to an elephant and said,“Ella.”What was unexpected was when he pointed to his diaper(尿布)and said, “Elmo.”
In Sam's world, Elmo doesn't live on Sesame Street.He is the cheerful face of Pampers, printed on the waistband, requested at every change.The little image has made Pampers Sam's diaper of choice and Pampers supplier Procter & Gamble very happy.If Sam's interest holds, his parents will buy more than 2,000 worth of Pampers before their son is potty(便壶)trained.And, the chances are, others who love Sam will encourage that change with the Sesame Street Potty Elmo and over time so large an amount of Elmo equipment that Sam's family may feel they live on the street.
Sam is but one of the army of tiny consumers.In the United States, children recognize product patterns by 18 months, according to Boston College professor Juliet Schor, and, by 2, many ask for products by brand name.Some parents report that baby's first word was not “mama”or“dada”but“Coke”-which makes sense considering that 26 percent of kids 2 and under have a TV in their room and the average American child sees some 40,000 advertisements a year.That in turn helps explain why the United States, with 4.5 percent of the world's population, buys 45 percent of the global toy production.American kids get an average of 70 new toys a year, calculates Schor, who surveyed 300 children for her new book, Born to Buy.
(1)
“Sesame Street”is probably ________.
[ ]
A.
a street Sam's family lives on
B.
a TV program in which Elmo is a role
C.
a company Sam is familiar with
D.
a product Sam is fond of
(2)
It was unexpected when Sam pointed to his diaper and said, “Elmo”, because he was sup posed unable to ________.
[ ]
A.
make meaningful sounds
B.
watch TV programs
C.
remember TV ads
D.
change his diaper
(3)
The underlined word“image”refers to ________.
[ ]
A.
Elmo
B.
Pampers
C.
Sesame
D.
Ella
(4)
Baby's first word was not“mama”or“dada”but“Coke”because ________.
Elvis lives.At least he does today, in the hearts of tens of thousands showing their faithful love for the King on the 25th anniversary of his death.Refusing to let go of fond memories, fans are once again flooding to Graceland, Elvis’ house.This annual event is informally known as “Dead Elvis Week”, an almost religious journey in memory of Elvis’ death on August 16, 1977.
Feeling like a cross between an Easter night and Mardi Gras, the week of sadness is hardly a sad affair.In fact, it includes all kinds of parties, concerts, and memorials.The highlight, however, is a candlelight night that more than 10, 000 fans from all over the world took part in.In twos and threes, they walk up to the small poolside garden where Elvis is buried.“The King of Rock’n’ Roll” may be dead, but for these devotees, he is never truly gone.
Elvis Aaron Presley wasn’t born a king.As a matter of fact, he grew up dirt-poor in rural Tennessee.Legend(传奇)has it that Elvis was working as a truck driver in Memphis when he made his first recording:a late birthday gift for his mother.Later, when the owner of Sun Records, Sam Phillips, heard Elvis’ stirring voice, he thought he had finally found what he had been looking for-a white man who sounded black.Phillips boasted(夸口)that with Elvis on his label, he would make a million dollars.
Early Sun recordings had Elvis on songs and guitar, supported by another guitar and a stand-up bass.He was playing the kind of material he would one day become famous for:blues and country songs.It was a long way from the white jumpsuits and Las Vegas-style concerts everyone now connects with Elvis.But those early recordings helped what the world now knows as rock’n’roll come into being.
(1)
When did the author write the passage above according to the passage?
[ ]
A.
In 1977.
B.
In 2002.
C.
Between an Easter night and Mardi Gras.
D.
Not mentioned.
(2)
Which of the following is NOT included in “Dead Elvis Week”?
[ ]
A.
Parties.
B.
A parade.
C.
Concerts.
D.
A candlelight night.
(3)
What can be inferred from the underlined part in Paragraph 3?
[ ]
A.
Elvis was a white man who looked like a black one.
B.
Sam Phillips didn’t manage to find what he had been looking for.
C.
In some way, the black then had a greater gift for singing than the white.
D.
Sam Phillips had been seeking a white man who acted like a black.