题目内容

Some great people said it was their primary school teachers and their lessons      they were fond of       influenced their whole lives.

A.which; that           B.that; which           C.which; which          D.that; that

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III 阅读(共两节,满分40分)
第一节 阅读理解(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
  But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
  Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
  Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
  Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
  Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.  
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
 C. producers can introduce new products to consumers
 D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .
 A. many advertisements are too difficult for them to understand
 B. they are afraid to be taken in by dishonest advertisements
 C. mass advertising offers them a range of good and cheap products
 D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
 A. rational buying motives                              B. the consumer's commonsense
 C. emotional buying motives                          D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
 A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
 C. most consumers are not easily influenced by emotional appeals
 D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
 A. Advertising can create demand                   B. The advantages of advertising
 C. What effective advertising can do               D. The role of advertising in selling products

One of the most popular activities enjoyed by Americans is spending time in forests and walking along paths through the country.This activitycalled hikinghas led to the creation of paths throughout the United States.

One of the longest is the Appalachian National Scenic Trail.The trail is the first completed part of the National Trails System.The trails system was established by Congress and the president in 1968.The Appalachian Trail is more? than 3,400 kilometers long.It starts in the northeastern state of Maine and ends in the southeastern state of Georgia.The trail goes through 14 states.They are MaineNew HampshireVermontMassachusettsConnecticutNew YorkNew JerseyPennsylvaniaMarylandWest VirginiaVirginiaTennesseeNorth Carolinaand Georgia.

The path takes walkers through the Appalachian Mountains.They extend from the Canadian province of Quebec to the southern American state of Alabama.

The Appalachian Mountains are among the oldest on Earth.They first began forming about one thousand million years ago.During the millions of years since thenthe mountains were changed and reformed by the forces of water and wind.Ice also changed the mountainsmaking many of them smaller and digging valleys and lakes among them.Many different kinds of trees grow along the trail.And many different kinds of animals live in the forests along the trail.

Lands along the trail are protected by the federal government and by state governments.Some parts are not protected by the government directly.Insteadthey are protected by legal agreements with private owners willing to permit people to walk across their property.

Walkers on the Appalachian Trail pass through some of the great valley systems of the mountains.They can look down into these beautiful valleys and see farms and forests stretching across the land for many kilometers.Farmland in the valleys is rich and productive.And some of the great events in American history took place in the valleys.For exampleone of the great battles of the American Civil War was fought in the Shenandoah Valley in Virginia.

1.The Appalachian Trail________.

Ais more than four thousand three hundred kilometers long

Bstarts in the northern state of Maine

Cgoes through more than fourteen states

Dends in the southeastern state of Georgia

2. The Appalachian Mountains________.

Aare the first completed part of the National Trails System

Bbegan forming one million years ago

Cwere changed by natural forces like waterwind and ice

Dwere around by valleys and rivers and famous for its scenery

3. The lands along the trail________.

Aare protected entirely by either the federal government or state governments

Bare mainly protected by legal agreements with private owners

Ccan be visited by travelers freely only under the permission of owners

Dare protected by both the federal government and state governments

4.What is mainly described in the last paragraph?

AThe Appalachian Mountains have some great valley systems.

BFarms and grasslands stretch across the valleys for many kilometers.

COne of the American independence battles was fought in the Shenandoah Valley.

DLakes in the Appalachian Mountains are one of the most beautiful sights.

 

Some people think that success is only for those with talent or those who grow up in the right familyand others believe that success mostly comes down to luck.I'm not going to say lucktalentand circumstances don't come into play because they do.Some people are born into the right family while others are born with great intelligenceand that's just the reality of how life is.

Howeverto succeed in lifeone first needs to set a goal and then gradually make it more practical.Andin addition to thatin order to get really good at somethingone needs to spend at least 10,000 hours studying and practising.To become great at certain thingsit'll require even more timetime that most people won't put in.

Howeverto succeed in lifeone first needs to set a goal and then gradually make it more practical.Andin addition to thatin order to get really good at somethingone needs to spend at least 10,000 hours studying and practising.To become great at certain thingsit'll require even more timetime that most people won't put in.

This is a big reason why many successful people advise you to do something you love. If you don't enjoy what you doit is going to feel like unbearable pain and will likely make you quit well before you ever become good at it.

This is a big reason why many successful people advise you to do something you love. If you don't enjoy what you doit is going to feel like unbearable pain and will likely make you quit well before you ever become good at it.

When you see people exhibiting some great skills or having achieved great successyou know that they have put in a huge part of their life to get there at a huge cost.It's sometimes easy to think they got lucky or they were born with some rare talentbut thinking that way does you no goodand there's a huge chance that you're wrong anyway.

Whatever you doif you want to become great at it, you need to work day in and day outalmost to the point of addictionand over a long period of time.If you're not willing to put in the time and workdon't expect to receive any rewards.Consistent, hard work won't guarantee you the level of success you may want, but it will guarantee that you will become really good at whatever it is you put all that work into.

1.Paragraph 1 mainly talks about ________.

Athe reasons for success

Bthe meaning of success

Cthe standards of success

Dthe importance of success

2.Successful people suggest doing what one loves because ________.

Awork makes one feel pain

Bone tends to enjoy his work

Cone gives up his work easily

Dit takes a lot of time to succeed

3.What is the main theme of the passage?

AHaving a goal is vital to success.

BBeing good is different from being great.

COne cannot succeed without time and practice.

DLucktalent and family help to achieve success.

4.What is the main theme of the passage?

AHaving a goal is vital to success.

BBeing good is different from being great.

COne cannot succeed without time and practice.

DLucktalent and family help to achieve success.

 

Summer Holiday Fun 2010 !

The summer holidays are upon us again Here is our guide to summer holiday fun in Peterborough!

Peterborough Museum

The Age of the Dinosaurs’is the museum’s main attraction this summer.Get up close to prehistoric creatures via some great hands—on exhibits! Watch out for monsters lurking around every ember! The museum is open from 10:00am to 5:00pm Monday to Saturday,and from 12:00pm to 4:00 pm on Sundays in August.

Call 01733 864663 for details

Saxon Youth Club

School holiday fun:Young people aged 13—19 will be able to produce their own music, compete in spots activities,or try their hand at cooking at Saxon Youth Club,Saxon Community Centre, Norman Road.Peterborough every Monday and Wednesday from 3:00pm.PLUS an aero ball tournament will take place on Thursday 12th August between 3:30pm and 6:30pm.

Call 01 353 720274 for details

Houghton Mill   

Alice through the Looking Class—a new production of the family favorite on Monday 30th.August.Bring rugs or chairs to sit on and a picnic if you wish to eat during the play.Gates open 5:30pro,performance 6:30pm—8:30pm.Tea room will be open until end of the interval.Adult £10.Child£7.Family £20.

Booking advisable on 0845 4505157.

Farmland Museum and Denny Abbey

Farmland Gaines:From Wellie Wanging to Pretend Ploughing matches,come and join the Farmland Team.Collect your sporting stickers and create a colorful rosette that is fit for a winner!No need to book,just turn up between 12:00pm and 4:00pm on Thursday 19th August Suitable for children aged four and above,each child should be accompanied by an adult and all activities are included in the normal admission price Tickets Cost£7 per child.

For further information,call 01223 810080.

1.If you are interested in cooking, you can go to          .

A.Peterborough Museum               B.Houghton Mill

C.Saxon Youth Club                        D.Farmland Museum

2.You want to watch the new play with your parents,so it will cost you           

A.£7                     B.£17                   C.£27                      D.£20

3.Which of the following activities needs parents’company?

A.Playing farmland games                    B.Watching a new play.

C.Competing in spots activities.             D.Visiting the dinosaur exhibition.

4.If Tom comes to Peterborough for amusement on August 19,he will have ____ activities to choose from for himself.

A.one activity                               B.two activities       

C.three activities                             D.four activities

 

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