题目内容

Frank Woolworth was born in Rodman, New York., in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”

1.Frank took a short business course in order to ____________.

A.earn more money for his family

B.learn something from a salesman

C.get away from the farm

D.get enough to eat.

2.Frank sold the odds and ends quickly because _____________.

A.he knew how to get people to buy his goods.

B.he cut down the price by half

C.he had put the goods on a table in a very nice way.

D.the sign he put on the table was well designed.

3.The price of the knives was cut down by half because ______________.

A.the factory workers worked 24 hours a day.

B.knives were ordered in large quantities directly from the factory.

C.the knives were made in Germany, where labor (劳动力) was cheap.

D.the knives were produced in one factory.

4._____________make Woolworth a world-famous man.

A.His business skills and his wealth.

B.The low price of the goods he sold.

C.His trip to Germany and his huge order of knives.

D.His natural skill for showing things.

5.The belief that : “ The customer is always right” suggests that _______________.

A.whenever there is a quarrel between the customer and shop assistant, the customers are always right.

B.If you want to succeed, the rule is the only way.

C.stores must always follow the customer’s orders if they want to make more money.

D.stores should do their best to meet the customer’s needs if they want to be successful.

 

【答案】

1.C

2.A

3.B

4.A

5.D

【解析】

试题分析:本文介绍了世界零售行业的经营大师Frank Woolworth的发展过程,从贫穷的童年到最后举世闻名,主要靠的是他的营销策略。

1.C 细节题。根据第一段Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city. 说明他这样做就是为了不做农民,故C正确。

2.A 细节题。根据本段第一行Woolworth realized he had a natural skill for showing goods to attract people’s interest,说明他天生就有这样的能力,故A正确。

3.B 细节题。根据第三段2,3行. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories.说明如果从工厂直接大量进货,那么就会降低成本和价格。故B正确。

4.A 细节题。根据文章2,3段和He made many millions and his name became famous throughout the world.说明他的经营技巧和财富让和举世闻名,故A正确。

5.D 推理题。根据“ THE CUSTOMER IS ALWAYS RIGHT.”顾客总是对的,说明他们要努力满足顾客的要求。故D正确。

考点:考查人物传记类短文阅读

点评:本文介绍了世界零售行业的经营大师Frank Woolworth的发展过程,文章基本上是考查细节题,对此类题型考生可以首先从问题中找到关键词,然后以此为线索,运用略读及查阅的技巧在文中迅速寻找这一细节,找到后再把这一部分内容仔细阅读一遍,仔细比较所给选项与文中细节的细微区别,在准确理解细节的前提下,最后确定最佳答案。

 

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Hee-haw! Scores of farms across the country are opening up to overnight guests. The best have all the appeal of a first-rate inn ----- plus here a moo, there a moo.

Sure, you and your kids plan to conquer the theme parks. In the meanwhile, why not make a little hay? Farm stays are fast becoming the great American alternative to the pre-packaged vacation.

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Rochester, Vt.; 802/767-3926; www.libertyhillfarm.com. Adults$75, teens $50,kids 12 and under $35, including breakfast and dinner; shared baths.

Beth and Bob Kennett run a farm straight out of a storybook. You’ll find Beth in the kitchen, rolling out dough(生面团) for a pie. Bob’s busy with other work. Guests sleep in seven sunny bedrooms right in the farmhouse and can participate in any of the farm jobs. Maybe you and your kids won’t be up at 6 a.m. to meet the milk truck, but you can help with the milking twice a day, collect eggs, and pick sweet corn and wild blackberries in season.

HULL-O FARM

Durham, N.Y.; 518/239-6950; www.hull-o.com; Adults $110, kids 10—14 $60, 5—9 $50, 2—4 $35, under 2 free, including breakfast and dinner; private baths.

It started in 1993 as a way to bring in some extra money at a time of falling milk prices. But soon after Frank and Sherry Hull opened their Catskill Mountains dairy farm to overnight visitors, they discovered they loved it. As you drive up, Sherry greets you on the porch(入口处)of the 1825 farmhouse with a cow-shaped cookie jar. Before long your kids are playing around with the cows, sheep, ducks, goats and getting ready for a hayride(乘坐装满干草的牛车出游).

MERAMEC FARM CABINS

Bourbon, Mo.; 573/732-4765; http://www.wine-mo.com Doubles with private bath $75, $10 per additional person. Trail and riding fees extra.

Climb onto the back of the Ford pickup and catch up with the herd. One gentle cow named Cricket will even let the kids sit on her back. At the barn(牲口棚), Carol will introduce you to the horses ---15 Missouri Fox Trotters --- and lead you on a trail ride over the hills and down along the spring-fed Meramec River, where everyone swims. Grab a fishing pole and head back to the river. When you have your fill of the wild, try Carol and Dave’s favorite restaurants or wineries(酿酒厂), within 20 miles of the farm.

The underlined sentence in the first paragraph implies that ___________.

A. you can enjoy the best cuisine at the first rate restaurant

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D. if you want to hear a cow’s cry, please stay on a best farm

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A. Hull-O Farm was not built for overnight visitors

B. Frank and Sherry Hull run a farm out of a storybook

C. kids can sit on a gentle cow’s back on Hull-O Farm

D. you can’t milk a cow if you get up late on Liberty Hill Farm

The Browns have a 13-year-old son and 11-year-old daughter. If they stay on Liberty Hill Farm for one night, how much will they pay?

A. $175.                B. $220.                C. $235.                D. $250.

Who will be most likely interested in the webpage?

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B. People who expect to be employed on the farm.

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A.workB.stayC.liveD.expect
【小题2】
A.answerB.speakC.smileD.laugh
【小题3】
A.coveringB.movingC.fightingD.pressing
【小题4】
A.mindsB.memoriesC.thoughtsD.brains
【小题5】
A.betterB.darkC.youngerD.old
【小题6】
A.caveB.placeC.sightD.scene
【小题7】
A.DiscussingB.SolvingC.SharingD.Suffering
【小题8】
A.learn fromB.talk toC.helpD.know
【小题9】
A.neededB.recognizedC.interestedD.encouraged
【小题10】
A.normalB.commonC.unusualD.quick
【小题11】
A.moreB.worseC.fewerD.less
【小题12】
A.wordB.speechC.sentenceD.language
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【小题14】
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【小题15】
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【小题16】
A.lostB.neededC.destroyedD.left
【小题17】
A.troublesomeB.unluckyC.angryD.unpopular
【小题18】
A.separatedB.wentC.reunitedD.returned
【小题19】
A.pushedB.triedC.showedD.measured
【小题20】
A.noddingB.greetingC.meetingD.acting

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阅读下列应用文及相关信息,并按照要求匹配信息。请将答案填涂在答题卡标号为51~55的相应位置上。
首先,请阅读以下学生会部门信息:
A. The presidium(主席团)
Our job includes the formation of an overall work plan and organization of activities; preparation for a communication platform between students and teachers; and co-ordination(协调) for the departments. We will try our best to serve all in our school.
B. Department of Culture and Propagation(宣传)
We design posters for all big events and activities on campus; we announce plans and activities; we distribute notices from the school and Students’ Union.
C. Department of Art and Sports
Our job is to arrange arts and sports activities and competitions. We are devoted to the encouragement of all in our school to show their talents, as well as to enjoy rich school lives.
D. Department of School Life Management
Our department aims to solve the problems that appeared in our students’ school life. We listen to opinions and suggestions about the school services and equipment. We report these suggestions to the school.
E. Department of Associations
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F. Department of External Relations
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While shell-like roofs, unlike anything else in the world, make the Sydney Opera House an image of timeless beauty. It is famous for being a symbol, not only of a city, but a whole country and condition too.

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Britain’s Queen Elizabeth opened the Opera House in 1973, and it now holds around 3000 events every year. It is recognized as one of the great symbolic buildings of the 20th century.

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A. in 1957                      B. in 1906               C. in 1973               D. in 1980

2.Utzon has never seen his Opera House because _______.

A. it has white shell-like roofs, unlike anything else in the world

B. its creator is Danish architect, who returned to Denmark

C. he was not awarded the Pritzker Prize, known as the Nobel Prize of Architecture

D. he argued with the local government and was criticized over his design

3.The underlined word “come by” in Paragraph 6 means ______.

A. find                                 B. pass                      C. hire                       D. develop

 

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