题目内容
Diet Coke, diet Pepsi, diet pills, no-fat diet, vegetable
diet... We are surrounded by the word" diet" everywhere we look
and listen. We have so easily been attracted by the promise and
potential of diet products that we have stopped thinking about what
diet products are doing to us. We are paying for products that
harm us psychologically and physically (身体上).
Diet products significantly weaken us psychologically. On one
level, we are not allowing our brains to admit that our weight
problems lie not in actually losing the weight, but in controlling
the consumption of fatty, high-calorie, unhealthy foods. Diet
products allow us to jump over the thinking stage and go straight
for the scale (秤) instead. All we have to do is to swallow or
recognize the word" diet" in food labels.
On another level, diet products have greater psychological
effects. Every time we have a zero-calorie drink, we are telling
ourselves without our awareness that we don't have to work to get
results. Diet products make people believe that gain comes without
pain, and that life can be without resistance and struggle.
The danger of diet products lies not only in the psychological
effects they have on us, but also in the physical harm that they
cause. Diet foods can indirectly harm our bodies because
consuming them instead of healthy foods means we are preventing
our bodies from having basic nutrients (营养成分). Diet foods
and diet pills contain zero calorie only because the diet industry
has created chemicals to produce these wonder products. Diet
products may not be nutritional, and the chemicals that go into diet
products are potentially dangerous.
Now that we are aware of the effects that diet products have
on us, it is time to seriously think about buying them. Losing
weight lies in the power of minds, not in the power of chemicals.
Once we realize this, we will be much better able to resist diet
products, and therefore prevent the psychological and physical
harm that comes from using them.
B. people have difficulty in choosing diet products
C. diet products are misleading people
D. people are fed up with diet products
B. hesitate before they enjoy diet foods
C. pay attention to their own eating habits
D. watch their weight rather than their diet
B. it costs a lot to lose weight
C. diet products bring no pain
D. diet products are free from calories
B. lack basic nutrients
C. are short of chemicals
D. provide too much energy
![](http://thumb2018.1010pic.com/pic1/upload/papers/g03/20120530/2012053014564645328231.png)
CP: central point
P: point
SP: sup-point
C: conclusion
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阅读理解. | ||||||||||||
Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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