题目内容
6．In ancient Egypt，a shopkeeper （店主） discovered that he could attract customers to his shop simply by making changes to its environment．Modern businesses have been following his lead，with more tactics（策略）．One tactic involves where to display the goods．For example，stores place fruits and vegetables in the first section．They know that customers who buy the healthy food first will feel happy so that they will buy more junk food （垃圾食品） later in their trip．In department stores，section is generally next to the women's cosmetics （化妆品） section：while the shop assistant is going back to find the right size shoe，bored customers are likely to wander over cosmetics they might want to try later．
Besides，businesses seek to appeal（吸引） to customers'senses．Stores notice that the smell of baked goods encourages shopping，they make their own bread each morning and then fan thebread smell into the store throughout the day．Music sells goods，too．Researchers in Britain found that when French music was played，sales of French wine went up．
9．Why do stores usually display fruits and vegetables in the first section？C
A．To save customers times．
B．To show they are high quality foods．
C．To help sell junk food．
D．To sell them at discount prices．
10．According to Paragraph 3，which of the following encourages customers to buy？D
A．Opening the store early in the morning．
B．Displaying British wines next to French ones．
C．Inviting customers to play music．
D．Filling the store with the smell of fresh bread．
11．What is the California builder's story intended to prove？D
A．The house structure is a key factor customers consider．
B．The more costly the house is，the better it sells．
C．An ocean view is much to the customers'taste．
D．A good first impression increases sales．
12．What is the main purpose of the passage？A
A．To explain how businesses turn people into their customers．
B．To introduces how businesses have grown from the past．
C．To report researches on customer behavior．
D．To show dishonest business practices．
分析 本文是说明文，主要解释为什么要水果放要店里的最显眼的位置，目的是促进后面的商业交易，作者介绍了几种吸引顾客的策略，包括商品的摆放、气味、背景音乐等．
解答 9．C 考查细节理解 根据第二段提到"They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip"为了是能够在稍后卖出那些垃圾品，故选C．
10．D 考查细节理解 根据第三段提到"Stores notice that the smell of baked goods encourages shopping，they make their own bread each morning and then fan the bread smell into the store throughout the day．"可知，烤面包的味道能促进购物，因此他们让面包味充满着整个商店，故选D．
11．D 考查推理判断 根据最后一段提到"When entering the house，the customer would see the Pacific Ocean through the windows，and then the poll through an open stairway leading to the lower level．The instant view of water on both levels helped sell these $10 million houses．"可知，当人们进入房间，看到窗外的太平洋和游泳池时，销售业绩增长，故选D．
12．A 考查写作目的．根据第一段In ancient Egypt，a shopkeeper （店主） discovered that he could attract customers to his shop simply by making changes to its environment可知本文在解释为什么水果要放在店里的最显眼的位置，目的是促进后面的商业交易，故选A．
点评 考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．
