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The key point is not who said the words, _________ they are true or not.

       A.but whether         B.and whether    C.but how   D.and how

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“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough.If there is no substance(事实) behind the image, the product, service or person will fail eventually.

First of all, one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back.For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal(丑闻) showed that behind that image, it cheated in business practices.Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person.But image is only half of the equation.What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.

1.The downfall of the Arthour Andersen accounting firm is due to ________.

A. its dishonesty in business  B. its previous images

C. its bad management      D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up

B. They failed to live up to their images.

C. They felt much pressure from the public

D. They paid little attention to fame and fortune

3.The structure of the passage is ________.

A: Argument     P: Point     C: Conclusion

 

 

4.The author tries to argue that _________.

A. image creates everything

B. image is the key to success

C. truth is unlikely ever to be equaled

D. truth and image are equally important

 

WASHINGTON—Two-thirds of the world’s polar bear population could be gone by 2050 if predictions of melting sea ice hold true, the US Geological Survey reported on Friday.

The fate of polar bears could be even worse than that estimate, because sea ice in the Arctic might be disappearing faster than the available computer models predict, the geological survey said in a report aimed at determining whether the big white bear should be listed as a threatened species.

“There is a definite link between changes in the sea ice and the welfare of polar bears,” said Steve Amstrup, who led the research team. He says Arctic sea ice is already at the lowest this year and is expected to retreat(退却) farther this month.

That means that polar bears—some 16,000 of them -- will disappear by 2050 from parts of the Arctic where sea ice is melting most rapidly, along the north coasts of Alaska and Russia, researchers said in a telephone briefing(简报).

Other polar bears could survive beyond that date but many of those could be gone by 2100, Amstrup said. By this century’s end, the only polar bears left might live in the Canadian Arctic islands and along the west coast of Greenland.

“It is likely to result in loss of approximately two-thirds of the world’s current polar bear population by the mid 21st century,” the report’s executive summary said.

“Because the observed trajectory(轨迹)of Arctic sea ice decline appears to be underestimated by currently available models, this assessment of future polar bear status may be conservative(保守的).”

In January, the US Fish and Wildlife Service proposed listing the polar bear as a threatened species, noting polar bears depend on sea ice as a platform to hunt seals, their main food.

Without enough sea ice, polar bears would be forced onto land, but they are poor hunters once they get out of the water and ice, the researchers said. The bears’ disappearance would probably take place as young cubs(幼兽)failed to survive to adulthood and females were unable to reproduce successfully.

1.What was the US Geological Survey intended to do?

A.To determine whether the polar bear was in danger.

B.To measure how fast the sea ice melts in the Arctic.

C.To check the predictions of the computer models.

D.To find out the exact number of the polar bear.

2.What causes the polar bears to disappear by 2050?

A.The pollution of the Arctic region.           B.The sea ice melting at high speed

C.Fewer food sources being left.             D.The temperature getting colder.

3.The key to preventing polar bears dying out seems to _______________.

A.help young polar bears to survive the cold winter

B.have large number of seals living in the oceans

C.make sure there is enough sea ice in the Arctic

D.provide chances for adult polar bears to reproduce

 

Imagine, one day, getting out of bed in Beijing and being at your office in Shanghai in only a couple of hours, and then, after a full day of work, going back home to Beijing and having dinner there.

Sounds unusual, doesn't it? But it's not that unrealistic, with the development of China’s high—speed railway system. And that’s not all. China has an even greater high-speed railway plan—to connect the country with Southeast Asia, and eventually Eastern Europe.

China is negotiating to extend its own high·-speed railway network to up to 17 countries in 10 to 15 years, eventually reaching London and Singapore.

China has proposed three such projects. The first would possibly connect Kunming with  Singapore via Vietnam and Malaysia. Another could start in Urumqi and go through Kazakhstan and Uzbekistan, and possibly to Germany. The third would start in the northeast and go north through Russia and then into Western Europe.

If China’s plan for the high-speed railway goes forward, people could zip over from London to Berlin in under two days.

The new system would still follow China’s high-speed railway standard. And the trains would be able to go 346 kilometers an hour, almost as fast as some airplanes.

China’s bullet train(高速客车),the one connecting Wuhan to Guangzhou, already has the   World’s fastest average speed. It covers 1,069 kilometers in about three hours.

Of course, there are some technical challenges to overcome. There are so many issues that need to be settled, such as safety, rail gauge(轨距),maintenance of railway tracks. So, it’s important to pay attention to every detail.

But the key issue is really money. China is already spending hundreds of billions of yuan on domestic railway expansion.

China prefers that the other countries pay in natural resources rather than with capital  investment. Resources from those countries could stream into China to sustain development.

It’ll be a win-win project. For other countries, the railway network will definitely create more opportunities for business, tourism and so on, not to mention the better communication among those countries.

For China, such a project would not only connect it with the rest of Asia and bring some much-needed resources, but would also help develop China’s far west. We foresee that in the coming decades, millions of people will migrate to the western regions, where the land is empty and resources unused. With high-speed trains, people will set up factories and business centers in the west once and for all. And they’11 trade with Central Asian and Eastern European countries.

1.China’s new high-speed railway plan will be a win-win project because     .

A.China will get much-needed resources and develop its western regions

B.China and the countries involved will benefit from the project in various ways

C.China will develop its railway system and communication with other countries

D.the foreign countries involved will develop their railway transportation, business and tourism

2.According to the passage, the greatest challenge to the new high-speed railway plan is     .

A.technical issues

B.safety of the system

C.financial problems

D.maintenance of railway tracks

3.Which of the following words best describes the author’s attitude towards China’s high-speed railway plan?

A.Critical.

B.Reserved.

C.Doubtful

D.Positive.

4.Which of the following might be the best title for the passage?

A.New Railway Standards

B.Big Railway Dreams

C.High-speed Bullet Trains

D.International Railway Network

 

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