题目内容
B. the other
C. other
D. others
If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小题1】James Bond movies are mentioned in the first paragraph to show_________.
A.how popular James Bond is | B.how great the Aston Martin car is |
C.how to make a movie more artistic | D.how effectively product placement works |
A.atmosphere | B.mass appeal | C.box-office success | D.artistic value |
A.Short of money. | B.Wasting a lot of money. |
C.having enough money. | D.Trying to save money. |
A.business has a big say in the movie |
B.the original story was not suitable for a movie |
C.filmmakers are only concerned about making money |
D.milk tea is more popular than ice cream |
Read the following text and choose the most suitable heading from A-F for each paragraph. There is one extra heading which you do not need.
A. Don’t overlook talented people around you B. Seize the opportunity when it comes up C. Stay humble D. Find the system that works for your style E. Keep Honest Forever F. Work hard |
1. __________
Lin(Jeremy Shu-How Lin)got to start for the Knicks because they had to start him. They had too many injuries. Baron Davis was gone. The other point guards were out. Carmelo Anthony was injured. Amare Stoudemire had to leave the team because of a family death. Lin could have squandered the opportunity and we would have never have noticed. But he made the most of it. You never know when opportunities are going to arise in life. Often, they’re when you least expect them. Make the most of them. Don’t waster them.
2. __________
Lin isn’t Michael Jordan or Kobe Bryant. He’s not a pure scorer. He’s a passer and distributor – who can also score very well. It didn’t work for him in Golden State or Houston – where he was before landing at the Knicks. But Mike D’Antoni’s system at the Knicks has been perfect for him to show off his strengths. You’ve got to do your best to understand what your strengths are and then ensure that you’re in a system (a job or organization or industry) that is a good fit for those strengths. Otherwise, people overlook the talents you bring to the table.
3. __________
You probably manage people at your own company today. Are you sure you don’t have a Jeremy Lin living among you now? How do you know that “Mike” couldn’t do amazing things if you gave him a new project to run with? How do you know “Sarah” isn’t the right person to take the open job in London that you’ve been talking over with your colleagues? We put people around us in boxes. He’s from Harvard. He’s Asian-American. Not sure he can play. How many assumptions have you made about talent around you? Don’t be like the General Managers in Golden State and Houston, and let talent slip through your fingers. With all their money, scouts(球探), and testing, they didn’t have a clue what they had in their hands. Do you know what your people (or even yourself) are really capable of? Take off the blinders of assumptions you wear when you look at the world.
4. __________
If you one day are lucky enough to have newspapers want to put you on the cover in order to sell more, don’t let it get to your head. It’s been remarkable watching how humble Lin remains through all this media craze. It makes his teammates and fans love him that much more.
5. __________
Lin couldn’t have seized his opportunity if he hadn’t worked like crazy for years perfecting his skills. There are no short cuts to hard work. Success is a by product of that. If you’ve got a Tiger Mom who’s always pushed you to work hard, great. If not, let your conscience be your own Tiger Mom! Get up early, stay up late. Nobody gave Lin any free passes. Why should you get any? You can only control what you control and that means you’ve got to work harder than anyone else you know.