题目内容
As the new generation of our nation, you’d better do everything you can to improve your English, ______ busy you are.
A. although B. though C. but D. however
Why are we addicted to upgrades? According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence”(计划性报废) is the trick behind the upgrading culture of today’s consumer electronics industry.
The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick– they’re not inventing anything new,” he said.
Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.
Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.
But the new psychology of consumers is part of this system, as Wensma said to the newspaper: “We now want something new, something pretty, the next shiny thing.”
____________________
“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”
In its most recent fiscal(财务的) year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.
“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”
Peer pressure
As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
【小题1】Donald Norman believes that electronics makers strategically release new upgrades periodically because __________.
A.customers need the latest version | B.technology is developing so fast |
C.they want to invent something new | D.they can make a lot of money |
A.positive | B.negative | C.indifferent | D.neutral |
A.Huge profits | B.Apple’s principle |
C.Environmental damage | D.Marketing strategy |
A.the new psychology of consumers is also to blame for the wasteful system |
B.young people are always fond of something new, pretty and shiny |
C.if you don’t upgrade your smart phone, you will lose contact with your friends |
D.needs of consumers help to promote the development of electronics industry |
To the Editor,
I have been reading your newspaper, the Hometown Gazette, for the past two years, ever since I moved to Smithville. We moved here from New York City, so I am accustomed(习惯的) to reading excellent newspapers such as The New York Times . In fact, we still have the Times delivered on Sundays. The entire family enjoys reading the recipes(食谱) in the magazine, as well as the Styles section.
The Times is great, but the Gazette is another story. I’ve never read an article that doesn’t contain at least three or four spelling or grammatical errors. For instance, in last week’s issue you misspelled the word “secretary”, used a singular verb with a plural noun, and used “it’s” as a possessive (所有格). And that was just in the lead story! In case you never went to elementary school, “it’s” means “it is ”.It’s also a possessive adjective!
It’s a pity that this tiny little hick(乡下) town has only one newspaper, because I’d like to have an alternative(替换物) to the rag you publish. I find it hard to believe your news stories. If you can’t spell correctly. How can you get your facts right?
I’ve been meaning to get this off my chest for some time. Please cancel my subscription(订阅). And buy yourself a dictionary.
Sincerely,
Jane Z, Jones
【小题1】 Which phrase from the passage shows the writer’s prejudice(偏见)?
A.get this off my chest |
B.three or four spelling or grammatical errors |
C.tiny little hick town |
D.reading the recipes in the magazine |
A.happy | B.angry | C.sympathetic(同情的) | D.objective |
A.The writer once lived in New York City, so he was used to reading the Times. |
B.The entire family enjoys reading the Styles section in the mafazine. |
C.The writer has long been planning to express his dissatisfaction with the local newspaper |
D.It is obvious that the editors of the newspaper are not very careful about their work. |
NEW YORK CITY?A hurricane warning has been given for New York City.Forecasters say Hurricane Irene could cause widespread flooding, power failure and billions of dollars in damage.About 65 million Americans live in Hurricane Irene's projected path —many of whom have been evacuated.
In New York City, Mayor Michael Bloomberg has ordered the city's first-ever evacuation. Roughly 250,000 people have been told to leave their homes in low-lying areas, including the Wall Street financial district.
WASHINGTON D.C.—On Aug.24, 2011, Apple announced that Mr.Steve Jobs, who has battled cancer for several years, was stepping down as the CEO but would serve as chairman.
In January, he had announced that he was taking a medical leave of absence from Apple.In announcing his leave, he turned daily oversight of the company over to the chief operating officer, Timothy D.Cook, and it was Mr.Cook whom Apple named to succeed him as the next CEO of the company.
TRIPOLI—Opposition forces in Libya say they control more than 90 percent of the country.It is still not clear where Moammar Gadhafi is.The opposition has offered more than 1,600,000 dollars for his capture (逮捕).The head of the opposition forces said his group supports a decision by local businessmen to provide the money in an effort to speed up the capture.Earlier Wednesday, government forces fired onto the former headquarters (总部) of Mr.Gadhafi, which is now controlled by opposition forces.Heavy fighting also continued near Tripoli's airport and in a town of Zuara.
【小题1】The underlined word "evacuated" probably means ________.
A.sent away to safer places | B.gathered around to higher positions |
C.flooded off to lower reaches | D.left behind to dangerous situations |
A.Steve Jobs. B.Michael Bloomberg.
C.Moammar Gadhafi. D.Timothy D.Cook.
【小题3】From the news above, we know that in Libya _______.
A.the local businessmen have offered money to catch hold of Gadhafi |
B.the opposition forces suffered a thorough defeat near Tripoli's airport |
C.the government forces are defending the headquarters of Mr.Gadhafi |
D.the town of Zuara is the place where Moammar Gadhafi probably hides |