Section C

Directions: Read the following passage and choose the most suitable heading from A-F for each paragraph.  There is one extra heading which you do not need.

(D)

A. Value of rare skills

B. Dangerous jobs paid more

C. Social demand decides reward

D. Developing skills

E. Women’s skills rewarded

F. Reason for taking low-paying jobs

1. _________________________

The rewards of a skill that is in strictly limited supply depend upon the demand for that skill. Men’s professional basketball is extremely popular, and the top NBA players make millions of dollars per year. There are some great women basketball players, too, but because women’s professional basketball has not become popular, these women’s skills go comparatively unrewarded.

2. _________________________

Some people with very rare skills can make enormous salaries in a free market economy. Paula Abdel has a voice that millions of people are willing to pay to hear in person, and on tapes, CDs, records, and videos. Before Pablo Picasso died, he could sell small sketches for vast sums of money. Were they worth it? They were worth exactly what the highest bidder (出价人) was willing to pay.

3. _________________________

Not all skills are inborn, however. Some people have invested in training and schooling to improve their knowledge and skills. When we go to school, we are investing in human capital that we expect to yield dividends, partly in the form of higher wages, later on. Human capital is also produced through on-the-job training.

4. _________________________

Some jobs are more desirable than others. Entry-level positions in attractive industries such as publishing and television tend to be low-paying. Since talented people are willing to take entry-level jobs in these industries at salaries below what they could earn in other occupations, there must be other, non-wage rewards. It may be that the job itself is more personally rewarding, or that a low-paying apprenticeship is the only way to acquire the human capital necessary to advance.

5. _________________________

On the other hand, compensating differentials are required when an occupation is very dangerous. Workers on skyscrapers and bridges command additional wages. Fire fighters in cities that have many old, run-down buildings are usually paid more than those in relatively tranquil rural or suburban areas.

SectionD

Directions: Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words.

 

High-quality customer service is preached(宣扬) by many, but actually keeping customers happy is easier said than done.

Shoppers seldom complain to the manager or owner of retail store, but instead will alert their friends, relatives, co-workers, strangers and anyone who will listen.

Store managers are often the last to hear complaints, and often find out only when their regular customers decide to frequent their competitors, according to a study jointly conducted by Verde group and Wharton school.

“Storytelling hurts retailers and entertains consumers.” Said Paula Courtney, president of the Verde group. “The store loses the customer, but the shopper must also find a replacement.”

On average, every unhappy customer will complain to at least four other, and will no longer visit the specific store for every dissatisfied customer, a store will lose up to three more due to negative reviews. The resulting “snowball effect” can be disastrous to retailers.

According to the research, shoppers who purchased clothing encountered the most problems. Ranked second and third were grocery and electronics customers.

The most common complaints include filled parking lots, cluttered(塞满了的) shelves, overloaded racks, out-of-stock items, long check-out lines, and rude salespeople.

During peak shopping hours, some retailers solved the parking problems by getting moonlighting local police to work as parking attendants. Some hired flag wavers to direct customers to empty peaking spaces. This guidance got rid of the need for customers to circle the parking lot endlessly, and avoided confrontation between those eyeing the same parking space.

Retailers can relieve the headaches by redesigning store layouts, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions. Most importantly, salespeople should be diplomatic and polite with angry customers.

“Retailers who’re responsive and friendly are more likely to smooth over issues than those who aren’t so friendly.” Said professor Stephen Hoch. “Maybe something as simple as a greeter at the store entrance would help.”

Customers can also improve future shopping experiences by filing complaints to the retailer, instead of complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong.

1.Why are store managers often the last to hear complaints?

A. Few customers believe the service will be improved.

B. Customers would rather relate their unhappy experiences to people around them.

C. Customers have no easy access to store managers.

D. Most customers won’t bother to complain even if they have had unhappy experiences.

2.Shop owners often hire moonlighting police as parking attendants so that shoppers         .

    A. can find their cars easily after shopping                      B. won’t have trouble parking their cars

    C. can stay longer browsing in the store D. won’t have any worries about security

3.What contributes most to smoothing over issues with customers?

    A. Design of the store layout.              B. Hiring of efficient employees.

C. Manners of the salespeople.                  D. Huge supply of goods for sale.

4.To achieve better shopping experiences, customers are advised to        .

A. voice their dissatisfaction to store managers directly            

B. shop around and make comparisons between stores

C. settle their disputes with stores in a diplomatic way

D. put pressure on stores to improve their service

 

My new teacher is cool. Her name is Paula so we call her Miss Paula.

The first time we met her she said we are going to be good friends and that good friends are always nice to each other.

Miss Paula has been teaching us a lot of things. Some of us used to get in trouble for talking in the hallway. Miss Paula says she can’t change the rule that we can’t make noise in the hallway but we can still talk to each other. She is teaching us sign language. I already know how to say “hello” and “how are you” with my hands. Now we love it when we have to walk somewhere and we are always quiet except for a laugh or two.

Miss Paula likes everybody even Sam and nobody likes Sam. He never does what he’s told but now he is doing better. Miss Paula says every single one of us is perfect and beautiful just the way we are. I guess that includes Sam.

This week at school was really the best ever. I didn’t even get in trouble when I thought I would, because I spilled (洒) milk on my homework and had to hand it in when it was still wet. Miss Paula just smiled and asked, “What’s this?” So I told her what happened. Miss Paula put it near the window to make it dry. She said the sun had been waiting for such an important job as this and would be happy to help us.

Well, I have to go and get ready for bed now. I have school in the morning and I want to wake up early so I will have time to pick Miss Paula some flowers.

56. What do we know about Miss Paula?

  A. She changed the school rules.              B. She is very kind to her students.

  C. She is strict with the writer.                D. She uses sign language in class.

57. According to Paragraph4, Sam_______.

  A. dislikes his new teacher                         B. is often praised by Miss Paula

  C. has made some progress                          D. is one the the writer’s best friends

58. How did the writer probably feel when he handed in his homework?

  A. Worried.                               B. Bored.

  C. Excited.                                  D. Relaxed.

59. We can learn from the passage that the writer _______.

  A. is a bit afraid of her new teacher            B. always picked her teacher some flowers

  C.wrote this article in the morning                 D. loves and respects her new teacher

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