题目内容
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?
| A．The guide of Admongo |
| B．An education website for children |
| C．A popular online video game |
| D．A website aimed at children |
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
| A．recognize | B．inform | C．persuade | D．forbid |
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
【小题1】B
【小题2】A
【小题3】C
【小题4】A
【小题5】B
解析试题分析：本文介绍了一个美国政府建立的旨在教育孩子们识别广告信息的网站，并介绍了网站的具体信息。
【小题1】B 主旨大意题。根据文章第一段可知本文实际上是介绍了一个教育孩子如何应对广告的一个网站，在这个网站里有很多教育孩子认识广告本质内容的教育信息。故B项正确。
【小题2】C 根据第一段1,2行The US government has started a website, Admongo, to help children think critically about the advertising aimed at them说明政府的目的是为了让孩子对广告有正确的认识，故C项正确。
【小题3】A 推理题。根据本句To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.说明这里的identify与know应该是近义词，指识别广告，故A项正确。
【小题4】A 细节题。根据第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes.说明A项正确。
【小题5】B 推理题。根据倒数第二段2,3行They influence parents and caregivers to buy. And they are the future adult buyers of the products.说明商家以孩子为目标是因为孩子们是未来的消费者，很潜在的购物人群，故B项正确。
考点：考查社会知识类短文阅读
点评：本文介绍了一个美国政府建立的旨在教育孩子们识别广告信息的网站，并介绍了网站的具体信息。以推理题的考查为主，要求考生能够在仔细审题的基础之上根据选项内容和文本信息做适当的延伸，形成准确的判断和推理。
挑战100单元检测试卷系列答案
Have you ever walked outside thinking it was one temperature but quickly discovered it felt colder? That is because of the “wind chill” effect.
Wind chill is how cold people and animals feel when they are outside, not the actual temperature on the thermometer(温度计). It is based on how quickly your body loses heat when it is exposed to wind and cold. When the wind is strong, your body quickly loses heat, making the temperature of your skin drop.
When scientists first started calculating wind chill, they used research conducted in 1945 by explorers to Antarctica who measured how quickly water froze outside.
But water freezes faster than exposed skin, so the wind chill index based on that data wasn’t accurate.
In 2001, the US government began to measure wind chill more precisely by testing how quickly people’s skin froze.
Twelve volunteers were placed in a chilled wind tunnel. Equipment was stuck to their faces to measure the heat flow from their cheeks, forehead, nose and chin while they walked three miles per hour on a treadmill(跑步机).
The experiment revealed how quickly exposed skin can be damaged, particularly unprotected areas like your fingers, toes, the tip of your nose and your ear lobes. In fact, 40 percent of your body heat can be lost through your head! Signs you might have frostbite(冻疮) are when the skin turns white or pale and you lose feeling in that area.
The information collected from the volunteers helped scientists work out the math to compute wind chill. It involves wind speed and air temperature.
If, for example, the temperature outside is zero degrees Fahrenheit and the wind is blowing at 15 miles per hour, the wind chill is calculated at 19 degrees below zero. At that wind chill temperature, exposed skin can freeze in 30 minutes.
You can find a calculation table at www.nws.noaa.gov/om/windchill/index.shtml.
Experts advise in cold weather that you wear loose-fitting, lightweight, warm clothing, worn on top of each other. Air caught between the clothes will keep you warm. The best cold-weather coats have head coverings made of woven material that keep out water. So next time the temperature drops and you want to play outside, listen to your parents when they tell you to wrap up warm!
【小题1】 According to the text, wind chill _______.
| A．means how fast exposed skin freezes |
| B．doesn’t affect your head as much as other body parts |
| C．changes according to the temperature on the thermometer |
| D．changes from person to person depending on their health |
| A．When his skin turns red and he loses feeling in that area. |
| B．When he is running faster and he is losing strength quickly. |
| C．When his face is exposed and quickly loses heat even indoors. |
| D．When his skin turns pale and he has no feeling in that area. |
| A．A person’s body temperature and will speed. |
| B．Wind speed and a person’s strength. |
| C．Air temperature and wind speed. |
| D．The location and air temperature. |
| A．It was in 1945 that scientists first began to calculate wind chill. |
| B．Compared with water, people’s exposed skin freezes more slowly. |
| C．The wind chill index based on Antarctica data is considered a standard. |
| D．With the development of technology, many previous researches have been proven wrong. |
Events Calendar
TUESDAY
Landscape Pests (害虫)
Learn to identify, control and prevent seasonal landscape-disease and landscape-pest problems at the workshop, 3:30 pm. – 5 pm. Tuesday at the US National Arboretum, 3501 New York Ave NE, Washington. $15; registration required.
202-245-4521 or www.usna.usda.gov.
THROUGH AUGUST 3
Horticultural(园艺的) Art
Watercolors, pen-and-ink drawings and colored-pencil pieces by the Brookside Gardens School of Botanical (植物学的) Art and Illustration will be on display at the exhibit Botanic 2007: The Art and Science of Plants at Brookside Gardens Visitors Center, 1800 Glenallan Ave, Wheaton, through Aug. 3. Free. 301-962-1400 or www.brooksidegardens.org.
THROUGH SEPTEMBER 9
Botanical Art
Visit Patterns in Nature, an exhibit by Amy Lamb featuring photographs of flowers, leaves and other botanical life, at the US Botanic Garden Conservatory （温室），West Orangerie, 100 Maryland Ave SW, Washington, through Sept. 9. The conservatory is open 10 am. – 5 pm. Daily. Free. 202-225-8333.
THROUGH OCTOBER 8
Botanic Garden Exhibit
Celebrating America’s Public Gardens is on view through Oct. 8 at the US Botanic Garden, 100 Maryland Ave SW, Washington. The exhibit, on the Conservatory Terrace and in the National Garden, features displays of 20 public botanic gardens across the country. Hours are 10 am. – 5 pm. Daily. Free. 202-200-8956.
【小题1】If you want to record your name for an event in advance, you may call _____.
| A．202-225-8333 | B．202-245-4521 | C．301-962-1400 | D．202-200-8956 |
| A．can enjoy drawings and coloured-pencil pieces |
| B．can learn how to kill pests living on the plants |
| C．can find displays of 20 botanic gardens across the country |
| D．will enjoy the photographs of flowers and leaves |
| A．the first event is about growing healthy plants |
| B．all of the events are free of charge |
| C．there is no time limit to all the events |
| D．you can find the information of all the events either by phone or by e-mail |
Unlike Britain, the US does not have a national health care service. Most people buy medical insurance to help pay for medical care. The government only helps pay for some medical care for the old and the people who are on low incomes. The problems of those who cannot afford insurance have become an important political subject.
In Britain, when people are ill, they usually go to a family doctor first. However, people in America sometimes go straight to an expert. Children are usually taken to a doctor who is an expert in the treatment of children. In Britain, if a patient needs to see a specialist doctor, their family doctor will usually recommend a specialist, which will sa
ve more time and money both for the patients and the public fund（基金）.
In Britain, doctors do not go to people’s homes when they are ill. People always make appointments to see the doctor in the doctor’s office. In a serious situation, people call for an ambulance. In America, hospitals must treat all seriously ill patients, even if they do not have medical insurance. 
The gov-ernment will then help pay for some of the cost of the medical care.
【小题1】The majority of Americans pay for medical care .
| A．through the national health care service | B．by buying medical insurance |
| C．with the help of the government | |
| D．by increasing their income |
| A．Americans don’t trust family doctors |
| B．family doctors are helpless to the patients |
| C．he is more in favor of the British medical care service |
| D．sick children should go to family doctors first |
| A．be treated if they have an insurance |
| B．go to see the doctor by making an appointment |
| C．receive treatment even without insurance |
| D．normally go to see an expert for treatment |
| A．Health Care in the United States and Britain |
| B．Types of Doctors in the United States |
| C．Treatment of Sick Children in the United States |
| D．Medical Insurance in the United States and Britain |