题目内容
It’s the little boy ________ often helps others ________ wins the first prize．
- A.who, which
- B.which, that
- C.who, that
- D.which, which
When you get in your car, you reach for it. When you're at work, you take a break to have a moment alone with it. When you get into a lift, you play with it.
Cigarette? Cup of coffee? No, it's the third most addictive thing in modem life, the cell phone. And experts say it is becoming more difficult for many people to curb their longing to hug it more tightly than most of their personal relationships.
The costs are becoming more and more evident, and I don't mean just the monthly bill. Dr.Chris Knippers, a counselor at the Betty ford Center in Southern California, reports that the overuse of cell phones has become a social problem not much different from other harmful addictions: a barrier to one-on -one personal contact, and an escape from reality. Sounds extreme, but we' ve all witnessed the evidence: The person at a restaurant who talks on the phone through an entire meal, ignoring his kids around the table; the woman who talks on the phone in the car, ignoring her husband; the teen who texts messages all the way home from school, avoiding contact with kids all around him. Jim Williams, an industrial sociologist based in Massachusetts, notes that cell - phone addiction is part of a set of symptoms in a widening gulf of personal separation. He points to a study by Duke University researchers that found one-quarter of Americans say they have no one to discuss their most important personal business with. Despite the growing use of phones, e - mail and instant messaging, in other words, Williams says studies show that we don't have as many friends as our parents. “Just as more information has led to less wisdom, more acquaintances via the Internet and cell phones have produced fewer friends,” he says.
If the cell phone has truly had these effects, it's because it has become very widespread. Consider that in 1987, there were only l million cell phones in use. Today, something like 300 million Americans carry them. They far outnumber wired phones in the United States.
【小题1】From the first two paragraphs, we can know ．
| A．cell phones have become as addictive as cigarettes |
| B．cell phone addiction is good for building personal relationships |
| C．people are longing to have their own cell phones |
| D．cell phones are the same as cigarettes |
| A．a barrier to personal contact | B．fewer friends |
| C．an escape from reality | D．a serious illness |
| A．ignore | B．control | C．develop | D．rescue |
| A．women Use cell phones more often than men |
| B．talking on the phone while driving is dangerous |
| C．cell phones do not necessarily bring people together |
| D．cell phones make one - on - one personal contact easy |
| A．Cell phones Are the New Cigarettes |
| B．Cell phones Are Harmful to the Society |
| C．The New Report about the Cell phone |
| D．The Disadvantages of the Cell phone |
认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。注意：每空格只填一个单词。
Ticket tax fuels Indian cinema strike
Cinemas in Mumbai, Bollywood’s homeland are striking against high taxes on ticket sales.
Owners of Mumbai’s single-screen theatres will keep their shutters (百叶窗) down until Friday to protest about taxes, which they say are driving them out of business.
More than a third of single-screen cinemas in the state of Maharashtra have closed down in the last five years. According to the Cinema and Exhibitors Association of India, just 700 are still in operation. The association blames the closing down on Maharashtra’s high rate of entertainment tax. Its president, R V Vidhani, says that cinemas must pay a tax for every ticket sold, which is 45%, and this makes it hard to break even. It’s the highest of all states across India. The majority of the states in India pay zero entertainment tax. Mr Vidhani says his members had decided to go ahead with a one-week closure after getting no response from the state government on the matter.
It is not just a high tax rate contributing to the shrinking（收缩）number of traditional cinemas, however. Large costs and declining box office takings also make times tougher.
Mr Vidhani has run the New Excelsior Theatre in South Mumbai since 1974. Last week a screening of Bollywood movie Tanu Weds Manu sold just 71 tickets despite a capacity of more than 1,000. Whether it’s a full house or an empty screening, running costs are more or less the same. “Air conditioning, regular business — every expenditure (支出) is the same, but the income has stopped.”
The cricket (板球) World Cup is not helping matters, according to Mr Vidhani. “The World Cup is creating the biggest problem,” he says. “These people are crazy so far as the cricket is concerned. When India is playing, occupancy in the theatre is just 15%.”
Mumbai’s city centre is dotted with empty cinemas.
So after remaining empty for six years, the Novelty theatre is perhaps more fortunate than its neighbours: it is to be reborn as a four-screen multiplex cinema.
Over the last decade the number of multiplexes in India has risen sharply. Despite higher ticket prices, with more choice on offer and typically newer facilities they pose fierce competition to the traditional single-screen theatres.
“Competition from the multiplexes is really tough,” Mr Vidhani says. “Then there is competition from the movie window being narrow. Movies are being released much quicker on television than they used to be so people can pretty much watch movies for free at home.
“With rising incomes, everyone’s going out and buying DVD players or VCD players. Content is available for the asking whether it is official or pirated(盗版).”
Unless single-screen theatres can become special destinations in their own right, while also offering up-to-date facilities, Jehil Thakkar thinks the decline is a trend that will continue, especially as multiplex cinemas spread to smaller towns.
“They are large corporate chains,” he says. “They have the ability to spend money on branding and advertising, so to a large extent the small cinema guys are fighting a losing battle.”
Ticket tax fuels Indian cinema strike
|
The current (1) ▲ of cinema business in Mumbai |
● Many single-screen cinemas are (2) ▲ . |
|
The causes of the closing down of cinemas |
l Cinemas in Mumbai have to pay a tax (3) ▲ than any other places in India. l It costs a lot to (4) ▲ a cinema whether it’s a full house or an empty screening. l The occupancy is (5) ▲ by people’s enthusiasm for cricket. l Single-screen cinemas are (6) ▲ with competition from multiplex cinemas, which offer more choices and (7) ▲ facilities. l A quicker release of movies on television is to (8) ▲ . l People prefer to watch DVD or VCD rather than go to the cinema. |
|
The (9) ▲ of single-screen cinemas |
l The trend of decline will continue. l Single-screen cinemas are certain to (10) ▲ the battle. |
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
|
Topic |
Advertising or not? |
|
1 of criticism |
l having a talent for self-promotion l 2 so much money l making the price of goods 3 |
|
With ads |
l Consumer goods are not so 4 . l People 5 a great deal of knowledge from ads. l Ads provide us with some 6 to new products or remind us of the old ones. l A cheerful, witty ad makes our life more 7 . |
|
Without ads |
l Newspapers, commercial radio and television companies could hardly 8 . l We pay 9 for our daily paper or cannot enjoy so many broadcast programmes. l It will not be so 10 if people want to find a job, buy or sell a house, announce a birth, marriage or death. |