The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. 题目和参考答案——青夏教育精英家教网—

题目内容

The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract (抽象的). But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
【小题1】 Which of the following would be the best title of the passage?

A．Selling and Buying.	B．Everything you do is producing for the market.
C．What is the market?	D．What the market can do for you.

【小题2】All of the following acts are producing for the market except________.

A．working in a bank	B．attending a night school
C．driving a taxi	D．growing beans for sale

【小题3】You are buying from the market when you________.

A．borrow a book from the library	B．drive to the seaside for a holiday
C．look after your children	D．dine at restaurant

【小题4】The word “concrete” in the last paragraph may most probably mean________.

A．serious

B．important

C．necessary

D．real

【小题1】C
【小题2】B
【小题3】D
【小题4】D

解析

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完形填空（共20小题；每小题1.5分，满分30分）

阅读下面短文，掌握其大意，然后从下面各题所给的四个选项（A、B、C和D）中，选出最佳选项。

Mother came from our home village. She stayed with us for ten days. When she was ___36____ to leave, she wanted to buy us something ____37___ a present.

“You’ve got ___38____,” she said, “but you seem to have got ___39____. The TV set is yours, but the people who walk back and forth in it are all ___40____, even murderers, corrupt officials and thieves come in and ___41____ it from time to time. The radio cassette player is yours, but it’s all others who __42____ in it. The books on the shelf are yours, but they are all ___43____ by others. The fridge is yours, but all the year round it’s ____44____ frost that comes from God knows where. __45___they make your life easy and comfortable, ___46___ of them BELONGS to you in the real sense of the word.

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A. out B. out of C. into D. along

A. sing B. dance C. plays D. act

A. writing B. written C. read D. reading

A. full B. filled of C. filled with D. full with

A. As B. But C. Because D. Though

A. no one B. none C. neither D. either

A. On B. In C. During D. Of

A. took B. brought C. fetched D. carried

A. Do B. Cook C. Make D. Prepare

A. what B. / C. that D. as

A. smell B. sound C. feel D. taste

A. to go with B. went with C. to drink D. drinking

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A. pot B. TV set C. radio D. shelf

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A. King’s Garden Villa (别墅): a large villa area on Xiaoyun Road, near the subway station and within the Tian He business circle.

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Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.

1.Fashion magazines today .

A．seldom put models on the cover

B．no longer put models on the cover

C．need not worry about celebrities’ market potential

D．judge the market potential of every celebrity correctly

2.A change in the consumer market can be found today that .

A．price rather than brand name is more concerned

B．producers prefer models to celebrities for advertisements

C．producers prefer TV actresses to film stars for advertisements

D．quality rather than the outside of products is more concerned

3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .

A．decrease the popularity of a celebrity and the sales of his products

B．damage the image of a celebrity in the eyes of the general public

C．cut short the artistic career of a celebrity in show business

D．influence the price of a celebrity’s products

4.The passage is mainly about .

A．celebrity and personal style B．celebrity and market potential

C．celebrity and fashion design D．celebrity and clothing industry

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