Beijing has forbidden advertising boards in main tourist areas and around the government area to tidy the city and improve safely.

The new regulation, made known on Wednesday, could affect foreign ad­vertising companies. Business from ad­vertising boards is ex­pected to gain a large increase in the-lead-up to the 2008 Olympic Games in Beijing. The Beijing Morning  Post newspaper reported no advertisements were allowed within 200 meters of gov­ernment offices, protected historic and cultural sites, embassies (大使馆) or the offices of international organizations.

Also on the list of forbidden areas are Tiananmen Square, the government compound at Zhongnanhai, the city's center Changan Avenue be­tween Fuxingmen and Jianguomen, the Forbidden City and the Diaoyutai State Guesthouse . Company sign­boards on buildings or roofs are also banned in the areas.

It also puts greater controls on pylons (标杆) holding large hoardings around the Zhongguancun Science and Technology Park, the Central Business District in eastern Bering—where the World Trade Centre is located—the new Olympic area, any popular tourist places or along the route that visiting VIPs follow from the airport to the Diaoyutai State Guesthouse.

Adverts on buildings taller than 24 meters, residential buildings, municipal facilities and public transport will also be   forbidden. Museums, galleries, schools, stadiums and traditional build­ings with decorated roofs will follow suit .

The Government said the ruling was made to improve safety and clear streets. But the ban does not in­clude the downtown shopping and business districts. These are about the only places designated as outdoor ad­vertising areas.

1.Advertising billboards are forbidden in some districts of Beijing because_____.

       A.they do no good to the capital city Beijing  

       B.they don’t fit the atmosphere of holding the 2008 Olympic Games in Beijing

       C.most Beijingers are strongly against advertising boards in Beijing

       D.they dirty the city and drop safety

2.Advertising billboards are not forbidden _______.

       A.on Tiananmen Square                B.in the Forbidden City

       C.in business districts                  D.in front of embassies

3.The author wrote the passage to _____.

       A.object to forbidding advertising billboards in Beijing

       B.tell the importance of advertising in Beijing

       C.make it known that advertising in Beijing does no good

       D.report the new regulation which forbids advertising boards in some districts of Beijing

4.The underlined word “banned” in paragraph 3 means _    _.

       A.popular           B.wide             C. forbidden          D.limited

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网