题目内容
Does this car give you good _____for your money ?
A. value B. price C. worth D. cost
A
解析:
good value for money 值得花那么多的钱
阅读快车系列答案Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
【小题1】Despite recent changes in attitudes, some advertisements still fail to .
| A．change women’s opinions of themselves |
| B．show any understanding of consumers’ feelings |
| C．persuade the public to buy certain products |
| D．meet the needs of the advertising industry |
| A．condemn the role of the housewife |
| B．ignore protests about advertisements |
| C．present a misleading image of women |
| D．picture the activities of men wrongly |
| A．give further emphasis to practical advice |
| B．change their style rather than their content |
| C．use male images instead of female ones |
| D．sing higher praise for women than before |
| A．take its job more eagerly |
| B．do more pioneering work |
| C．take notice of the public opinion |
| D．concentrate on the products advertised |
In modern society there is a great deal of argument about competition．Some value it highly, believing that it is responsible for social progress and prosperity．Others say that competition is bad, that it sets one person against another, that it leads to unfriendly relationship between people．
I have taught many children who held the belief that their self-worth relied on how well they performed at tennis and other skills．For them, playing well and winning are often, life-and-death affairs．In their single-minded pursuit of success, the development of many other human qualities is sadly forgotten．
However, while some seem to be lost in the desire to succeed, others take an opposite attitude．In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition．Among the most vocal are youngsters who have suffered under competitive pressures from their parents or society．Teaching these young people, I often observe in them a desire to fail．They seem to seek failure by not trying to win or achieve success．By not trying, they always have an excuse: "I may have lost, but it doesn't matter because I really didn't try．"What is not usually admitted by themselves is the belief that if they had really tried and lost, that would mean a lot．Such a loss would be a measure of their worth． Clearly, this belief is the same as that of the true competitors who try to prove themselves．Both are based on the mistaken belief that one's self-respect relies on how well one performs in comparison with others．Both are afraid of not being valued．Only as this basic and often troublesome fear begins to dissolve （缓解） can we discover a new meaning in competition ．
【小题1】What does this passage mainly talk about?
| A．Competition helps to set up self-respect． |
| B．Opinions about competition are different among people． |
| C．Competition is harmful to personal quality development． |
| D．Failures are necessary experiences in competition． |
| A．It builds up a sense of duty． |
| B．It pushes society forward． |
| C．It improves personal abilities． |
| D．It encourages individual efforts． |
| A．those who try their best to win |
| B．those who value competition most highly |
| C．those who are against competition most strongly |
| D．those who rely on others most for success |
| A．One's worth lies in his performance compared with others'． |
| B．One's success in competition needs great efforts． |
| C．One's achievement is determined by his particular skills． |
| D．One's success is based on how hard he has tried． |
| A．Every effort should be paid back． |
| B．Competition should be encouraged． |
| C．Winning should be a life-and-death matter． |
| D．Fear of failure should be removed in competition． |
Thousands of people living in the Chinese capital will celebrate the start of the Chinese New year by heading for the ski resorts (滑雪场). Never mind that Beijing’s dry weather seldom produces snow. It is cold enough in winter for snow-making machines to make a covering for the hills north to the capital. And the rapid growth of a pleasure-seeking middle class has formed the basis for this new craze(热潮).
Since Beijing’s first ski resort was opened ten years ago, the sport has enjoyed astonishing increase. There are now more than a dozen resorts. Clothes markets in the city have added bright colored ski suits to their winter collections. Mr. Wei, a manager of a newly-opened ski resort in Beijing, sees the growth of an industry that could soon lead Chinese to head for the ski resorts of Europe. In recent years, ski resorts offering natural snow have opened in China. But many are in faraway areas of the country and can’t really match the equipment and services of some ski resorts in Europe.
Beijing’s skiing craze is partly a result of the recent increase in private (私有的) cars. This has led to the growth of a leisure industry in the capital’s suburbs (郊区), which until the late-1990s were unreachable to ordinary people. According to Mr. Wei, about 40% of the visitors to his resort come in their own cars. The rest are bused in by schools, businesses or government offices.
The problem is making money. Starting ski resorts requires quite a lot of money; hiring land from the local government, preparing the hills, buying snow machines, making sure there are enough water and electricity to run them, and buying ski equipment for hiring out to customers.
The ski resort where Mr. Wei works cost nearly $4 million to set up. And as so often in China when someone comes up with a good idea, many others rush in and price wars break out. Beijing now offers some of the cheapest ski training classes in the world, though with most people rather new to the sport, expecting a few more doing the same job.
【小题1】What does this text mainly talk about?
| A．Convenience for skiers brought about by private cars. |
| B．Skiing as a new way of enjoying one's spare time. |
| C．Things to be considered when starting a ski resort. |
| D．A sudden increase of ski training classes in Beijing. |
| A．To visit more ski areas. |
| B．To ski on natural snow. |
| C．For a large collection of ski suits. |
| D．For better services and equipment. |
| A．transport to ski resorts |
| B．production of family cars |
| C．business of providing spare time enjoyments |
| D．part-time work for people living in the suburbs |
| A．Difficulty in hiring land． |
| B．Lack of business experience． |
| C．Price wars with other ski resorts |
| D．Shortage of water and electricity. |