题目内容

The consumer(消费者) plays a very important role in the global efforts to reduce C02 emissions(排放). Households use one third of the final energy and produce around two thirds of city waste in the European Union. Besides,housing, food,and private transport make up almost 80% of environmental pressures. Therefore there’s no doubt that consumers can make a real difference in fighting climate change.
To direct consumers towards more environmentally-friendly decisions,we need clear and simple instructions to guide consumption behavior. Actually, two thirds of consumers find it hard to figure out which products are better for the environment, for 58% Europeans think that many businesses just pretend to be green so as to charge higher prices. Thus industry should work harder to give consumers more information about the carbon footprint of their product. For example, inform customers of products made from materials that are recycled,renewable, and/or less carbon-intensive.
People prefer high-quality products that will last long and won’t go out of style, though they might sometimes cost more, especially in time of crisis. Firms that make durable(持久耐用的) or recyclable products cause people to behave more responsibly, which may help put an end to our “throw-way” culture.
However, it is not enough to remind people of green products. It’s more important to direct people to follow a practical lifestyle model. Regulations alone cannot achieve this purpose. We call for good business communities to create a loyal group of “sustainable(可持续的) consumers”.
【小题1】According to the passage, the key to going greener globally is    

A.to provide enough information about sustainable products
B.to get the government involved in protecting the environment
C.to encourage consumers to make their efforts to live a green way
D.to direct companies to provide environmentally-friendly products
【小题2】The second paragraph tried to tell us that       
A.people are buying sustainable products to have a lighter carbon footprint
B.most European consumers lack confidence in making responsible choices
C.companies have done enough to allow consumers to make greener choices
D.companies can make more money by making less carbon-intensive products
【小题3】It’s advised that companies had better       especially in the time of crisis.
A.throw away old materials
B.reduce the cost of production
C.make more durable products
D.replace their products frequently
【小题4】The last paragraph puts emphasis on ___________.
A.the quality of products.
B.the honesty of companies.
C.the government regulations.
D.the importance of lifestyle.


【小题1】C
【小题2】B
【小题3】C
【小题4】D

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The Apple iPhone’s impact was widely evident (明显的) at the Consumer Electronics Show, as new touch-screen devices could be found everywhere.

The consumer electronics industry came unbuttoned in Las Vegas this week. At the annual Consumer Electronics Show, companies from around the world unveiled many devices boasting (以拥有…而自豪) touch – sensitive technology, rather than traditional push-button controls.

Motorola, Sony, and LG Electronics all showed off touch-screen phones this week. Microsoft Chairman Bill Gates praised and offered a touch-screen computer, the Surface, related to a flat panel TV for a tabletop. Even camera makers, such as Kodak,included touch-screen LCDs in their devices. Touch-screen tech has been in use for years,but the push to develop and weave it into consumer electronics gathered steam with the June introduction of Apple’s iPhone. “The touch-screen industry is really getting hot,” says Jennifer Colegrove, a senior analyst at iSuppli. “Since the iPhone came out, there are a lot of companies that did not have a relationship with touch screens before that decided, ‘OK, I want to make a touch screen, too.’”

The touch-screen tech ecosystem now includes more than 100 companies specializing in everything from smudge-proof (防污的) screens to sensors (传感器) able to detect fingers before they even contact the screen. Sales of leading touch-screen technologies,such as those used in mobile phones and navigation (航行) devices,are expected to rise to $ 4.4 billion in 2012, up from $ 2.4 billion in 2006,according to iSuppli estimates.

1.What did the writer think about the Apple iPhone?

A.The Apple iPhone was beautiful.

B.The Apple iPhone was popular.

C.The Apple iPhone was expensive.

D.The Apple iPhone was attractive.

2.What is the meaning of the underlined word “unveiled” in the second paragraph?

A.Invented.

B.Unlocked.

C.Discovered.

D.Showed.

3.The touch-screen tech was used in consumer electronics mainly because of _______.

A.traditional push-button controls

B.Microsoft Chairman Bill Gates

C.the introduction of Apple’s iPhone

D.the touch-screen tech ecosystem

4.What can we learn from the passage?

A.The touch-screen technology will disappear.

B.The touch-screen technology will be replaced by traditional push-button controls.

C.The touch-screen technology will be as important as traditional push-button controls.

D.The touch-screen technology will be more widely used in electronics devices.

 

Few of us make money by losing sleep.But three graduate students at Brown University in Providence built a company around sleep deprivation (睡眠不足).

         Jason Donahue, Ben Rubin and Eric Shashoua were working late nights in Brown's business and engineering schools.They began thinking about ways to sleep better.They discovered they weren't alone in burning the midnight oil.Around 20% of Americans get less than six hours of rest a night.

         The friends imagined a smart alarm clock that could track how much time people spend in the most restorative (有回复作用的) stages of the sleep cycle: REM (rapid eye movement) and deep sleep.What would it cost to design such a thing? Five years of research, 20 employees, $14 million and a whole lot of doubting from investors and scientists.

         Their company, Zeo, based in Newton, Mass, launched its product in June, 2009.The Zeo device uses a headband with tiny sensors (传感器) that scan your brain for signs of four sleep states- REM, light, deep and waking sleep.The smart alarm clock displays a graph of your sleep pattern and wakes you as you're not in REM sleep (which is when you're least groggy).In the morning you can upload the data to the company's Web site, and so track your sleep over time.Most of the feedback comes in the form of Zeo's ZQ score showing how well you've slept.

         "Zeo allows people to unlock this black box of sleep," says Dave Dickinson, a health-care CEO.

         Whether any of this actually improves sleep is up to the consumer, who will also need to make lifestyle changes like cutting out alcohol before bedtime or caffeine after 3 pm.

         For now the company is selling Zeo online only.Dickinson also plans to spread it to countries such as Australia, where sleep deprivation approaches US levels.

1.Who will support Zeo?

         A.People full of imagination.              B.People suffering sleeping problems.

         C.People having access to the Internet. D.People having bad lifestyles.

2.Why did the three graduate students imagine a smart alarm clock?

         A.To wake them up on time in the morning.

         B.To earn enough money for their study.

         C.To improve the quality of people's sleep.

         D.To enjoy their life while working at night.

3.To design the Zeo device, the three graduate students ____.

         A.spent much time and money           B.were widely supported by scientists

         C.worked by themselves all the time        D.attracted many investors

4.What can we know from the passage?

         A.Zeo has a direct effect on users' lifestyles.

         B.It needs more personal efforts to make Zeo function better.

         C.A large quantity of Zeo devices have been sold in Australia.

         D.Consumers can go to the Zeo company to purchase Zeo in person.

 

When T was a child I never said, "When T grow up, I want to be a CEO," but here T am.When I look back on my career, I realize the road to becoming a CEO isn't a straight, clearly clarified path.In fact, no two paths are the same.But whether you want to be a boss one day or not, there's a lot to learn from how leaders rise to the top of successful companies.

    As this series of stories shows, the paths to becoming a CEO may vary, but the people in that position share the qualities of commitment, work ethic (守则) and a strong desire for building something new.And every CEO take risks along the way—putting your life savings on the line to start a software company or leaving a big business to be one of the first employees at a startup.

    I grew up in Minnesota, and learned how to be an entrepreneur (企业家) from my father, who has run a small business for almost 30 years.I went to Georgetown University and tried a lot of business activities in college with varying degrees of success.And I always had a dream job pattern: to walk to work, work for myself and build something for consumers.

    I'm only 29, so it's been a quick ride to CEO.Out of college, I worked for AOL as a product manager, then moved to Revolution Health and ran the consumer product team.In mid-2007 I left Revolution Health and started LivingSocial with several other colleagues, where I became a CEO.

    Career advice; Don't figure out where you want to work, or even what industry you'd like to work at.Figure out what makes you do so.What gives you a really big rush? Answer why you like things, not what you like doing...and then apply it to your work life.Also, just because you're graduating, don't stop learning.Read more books than you did in college.If you do, and they're not, you're really well-positioned to succeed in whatever you do.

1.What can we know from the first paragraph?

    A.The author hasn't achieved his childhood ambition.

    B.The author thinks there is some easy way to become a CEO.

    C.The author had an ambition of becoming a CEO in his childhood.

    D.The author believes success stories of CEOs can be beneficial to everybody.

2.According to the author, successful CEOs should _____.

    A.try not to take risks

    B.stay in the same business

    C.have a strong sense of creativity

    D.save every possible penny

3.What can we know about the author from the passage?

    A.His father had far-reaching influence on him.

    B.He used to run the consumer product team for AOL.

    C.His business activities at college ended up in more failure than success.

    D.He started LivingSocial when he was still a student of Georgetown University.

4.Which of the following proverbs may the author agree with according to the last paragraph?

    A.Well begun is half done.

    B.One is never too old to learn.

    C.Time and tide wait for no man.

    D.Everything conies to him who waits.

 

  If we bought only things we needed, there would be enough for everybody. What do we need? What you need depends on how old you are and your way of life. Rearrange the list of things you can buy and put the things you think we most need at the top of the list.

   Coat             Designer jeans          Water       CD player

  Dental check up   Restaurant meal     Telephone   Jewelry

  Food          Shampoo             MP3 player  Beer

  Toothpaste        Bar of chocolate        Cushion covers

     If we don’t need to buy so much, we don’t need to work so much. We can take part-time jobs or reduce our working day from eight hours to six hours. Some people are leaving very well paid jobs to live a healthier life in the countryside or a more exciting life abroad. Parents can spend more time with their children and the unemployed are given more opportunities to work.

   If we start to respect saving the earth more than spending money, we will become ‘conservers’ (保护者). When we are conservers, we try to choose environmentally friendly products that last a long time. We may find growing our own vegetables or making our own clothes more rewarding than buying them.

   Next time you go shopping, think about what you really need to buy. Don’t deprive (剥夺) yourself of things you like, but decide what you should buy before you go out, so that you won’t be influenced by advertisements or promotions. If it is more expensive to buy goods that don’t have much packaging and things that are more durable (耐用的), buy less. If you can choose to work less, decide which things you would like to make, do or grow yourself. Even though you have less money, your life will become richer.

                                                 by Julie Bray

1. From the passage, we can see the author suggests us consumers ______.

  A. find out more about a product instead of buying blindly

  B. consider what we really need before going shopping

  C. avoid regret at not buying enough

  D. find a real bargain

2.. The writer will agree with you if you buy products that are ______.

  A. beautifully packaged       B. extremely cheap

  C. usable for a long time         D. fashionable now

3. According to the passage, if we don’t need to buy so much, the benefits  

  will include ______.

  a. we will have more time enjoying life

  b. the employment rate will increase

  c. we will get better paid jobs

  d. we as consumers will have more choices of what to buy

  A. abc    B. abd       C. ab      D. ad

4.This passage is mainly written to _____.

  A. persuade people to buy less and buy environmentally friendly products

  B. put forward some questions so that you can become a smart buyer

  C. introduce some good ways to make a wiser choice when shopping

  D. criticize the consumer society in which people buy too much

 

 

 

以下四人正在寻找一些网站,阅读以下五段不同网站的介绍(A、B、C、D、和E),对应选出正确答案,并在答题纸上将该选项标号涂黑。A、B、C、D、和E选项中有一项是多余选项。

1. Jasper enjoys listening to music. He is expecting to find a website where he could search for various songs with similar tunes that he prefers.

2. Luke is planning to buy a car. But right now he has not made up his mind. He prefers Mazda RX-8. He wants to find more information about this car to make sure that it is a good choice.

3. This Sunday is Valentine’s Day. Roderick is still deciding what kind of presents he should buy for his girlfriend. He prefers to have something traditional, like chocolate.

4. Fiona is retired. She begins to pay attention to her health. What interests her most now is how to remain healthy and young. She always surfs on the internet for such information.

A. Naturespath.com is an excellent health-food website. “Life enhancement expert” Allan Hunkin interviews such guests as nutrition expert Dr. David Katz and tri-athlete Melanie McQuaid. They talk up health food and weight management, including debates on the benefits of whole grain and organics.

B. Autoblog.com tops the category by covering “auto industry news from A to Z.” They discuss hundreds of car models and links to outside articles for more information. While the site provides no reliability reviews, its “royal and growing fan base” comments frequently on the entires.

C. Mrchocolate.com—The Consumer Reports “best buy” for “unusual” chocolates for the one you love. Jason’s choice is 50 pieces of small dark, milk, and white chocolate with offbeat (标新立异的) centers, including coffee, nut butter, and tropical fruit.

D. Carpet-rug.org— The Carpet and Rug Institute awards a “Green Label” to vacuums (真空吸尘器) that release fewer than 100 micrograms of dust particles per cubic meter of air. Find a list at this site.

E. Pandora.com takes one of your favorite tunes, then suggests songs that you might enjoy. Pandora offers 10 hours of free use, then charges $ 36 a year.

 

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