题目内容
What is the secret of writing a good letter? Here are two main ones. Don't try to be fancy. Don't try to
impress your reader. You will be successful if you follow these seven Cs.
Clear. Use short, direct sentences. 1 Talk as if the reader were right there with you. Above all, don't use an introduction.
Correct. 2 Don't guess, even for spelling. Refer to your dictionary. If you need to, check a reference book too. Use them as much as you need to.
Complete. Don't scatter your points. 3 This is good organization too.
Courteous. Be friendly rather than overly casual. Present your information nicely even if you are
complaining about something. In all letters, treat others as you want them to treat you.
Concise. Make each point as clearly and briefly as you can.
Conversational. This is really the secret of good writing, 4 Such a letter has a natural, friendly tone.
Let your personality come through naturally.
Considerate. 5 Write about what you believe the reader needs or wants to know. Try to be helpful.
This will build good feeling toward you.
The seven Cs are about writing letters. But how about school papers? Use the seven Cs. Write as if
you are talking to your teacher or professor. You'll be surprised. You'll almost instantly become a good
writer. And you might even enjoy writing from now on.
B. Think of the readers'point of view as you write.
C. Make them easy to understand.
D. Include long sentences in your letter.
E. Make sure what you say is correct.
F. Writing should not be taken too seriously.
G. Finish one point completely before going on to the next.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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