Instagram is containing so many photos of food-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their 题目和参考答案——青夏教育精英家教网—

题目内容

Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.

I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. 'The Picture House' is the world's first pay-by-photo restaurant—you order, click a photo of the food, share on Instagram and eat for free!

The restaurant belongs to frozen food giant (巨人) Birds Eye, who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range.

The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it.

The restaurant is a part of Birds Eye's 'Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling.

The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers pay by how much time they spend there, not by what they eat.

1.Instagram probably is ____.

A. a restaurant free of charge

B. a campaign of "Food for Life"

C. a new marketing project

D. a program used to share photos

2.What's the author's attitude to this new trend?

A. Opposed.

B. Interested.

C. Confused.

D. Unconcerned.

3.'The Picture House' encourages sharing photos of its food to ____.

A. attract more customers

B. raise the price of frozen food

C. create a new social media trend

D. reward the regular customers

4.Which of the following can serve as the best title for the passage?

A. No Need to Pay.

B. The Pop-up Diner.

C. Pay by Picture.

D. Food for Life.

1.D

2.B

3.A

4.C

【解析】

试题分析：本文介绍了英国一家餐厅运用了时下最流行的照片分享软件来招揽客户，只要上传他们餐厅的相片到照片分享软件上，就可以免单，这家餐厅所属的公司通过对人们日常生活的观察，结合自身产业推出的营销策略深受大家喜爱，实践证明这项策略非常成功。

1.慨括归纳题。本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，从全文大意中可推断出答案是D。

2. always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too.”中可以看出作者认为有这样的餐厅出现，他也会拍照上传照片的。故选择B。

3. they realized it was a better way to advertise their new dining range.”中可以看出，他想拓宽餐厅的业务范围，吸引更多的顾客。故选择A。

4.英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，人们只要上传照片就可以获得免单。因此选择C。

考点：社会新闻类阅读

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“When should I begin to acquire good habits?”a young boy asked his teacher.

“How old are you?” asked the teacher.

“Eight years old, sir.”answered the boy.

“Then you have just lost eight years,”the teacher replied.

There is no doubt that habits are formed at a very early age. When one is young, it is easy to acquire good habits.

Good habits are practices that help us in our daily life. The habit of brushing one’s teeth in the morning, for instance, keeps one’s teeth clean and prevents a bad smell which is unpleasant to others. Bad habits such as sticking one’s tongue out, biting one’s fingernails and picking one’s nose, are undesirable ways of behaving in front of others. If we want people to enjoy being with us, we should try to develop habits that are pleasant.

It is said, “We sow an act; we reap a habit. We sow a habit and we reap a character.” The habits we formed at an early age shape our character. Habits are like tributaries（支流） which flow into a river. The river is made up of all its tributaries; a person’s character is made up of all the habits that he or she has acquired over the years.

【写作内容】

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Much disappointed as he is _______ in the job interview, he still keeps his confidence．

A．to have failed B．failed

C．having failed D．failing

Many people travel during the holiday season but do not make sure that their houses and homes 1. (protect). Crime goes up2. (rapid) during the winter and summer holiday seasons. Here are some things that you should keep in mind when you go on 3.

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Always give4. (strange) the feeling that you are at home. Have the snow5. (clean) off your stairs or out of your driveway during the winter season. You might ask someone to park6. cars in your driveway.

Tell your newspaper deliverer that you are not at home. 7. (have) a pile of newspapers and other mail on your doorsteps tells people that you are not at home, so you could also have a neighbor8. a relative get your mail every day.

Fix a timer in some of your rooms9. turns lights on and off during different times of the day. Some TVs also come with a timer that you could set to be turned on during certain times. Have motion (运动) sensitive lights outside your house that keep thieves away10. you are not at home.

Our risk of cancer rises rapidly as we age. So it makes sense that the elderly should be routinely screened(拍片检查) for new tumors (肿瘤) or doesn’t it?

While such tracking of cancer is a good thing in general, researchers are increasingly questioning whether all of this testing is necessary for the elderly. With the percentage of people over age 65 expected to nearly double by 2050, it s important to weigh the health benefits of screening against the risks and costs of routine testing.

In many cases, screening can lead to additional examinations and operations to remove cancer, which can cause side effects, while the cancers themselves may be slow-growing and may not cause serious health problems in patients’ remaining years. But the message that everyone must screen for cancer has become so ingrained (根深蒂固的) that when health care experts recommended that women under 50 and over 74 stop screening for breast cancer, it caused a noisy reaction among doctors, patients and social groups.

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1. Routine cancer screening for the elderly people makes sense because ______.

A. it is believed to contribute to a long life

B. it is part of their health care package

C. they are more sensitive about the health

D. they are in greater danger of tumor growth

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A. It adds too much to their medical bills.

B. They are doubtful about its necessity.

C. It helps increase their life expectancy.

D. They think it does more harm than good.

3. What is the traditional view about women screening for breast cancer?

A. It is a must for adult women.

B. It applies to women over 50.

C. It is intended for young women.

D. It doesn’t apply to women over 74.

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A. Better care, longer life.

B. Prevention is better than cure.

C. Better early than late.

D. The more, the better.

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Western New York had terrible winter weather: rain, sleet (雨夹雪), or even 3 feet of snow. Even when he was 81, he still walked the half mile every single day. As a child, I looked forward to the daily treats, but now I’m older and I realize he braved the rough weather each day just to see us smile; I now value that more than anything else.

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I was touched, but not surprised to know all of the touching stories from which I understood my grandfather’s selflessness. I have since tried to learn from him to help others. Although he died years ago, we still respect him.

1.The writer’s grandfather walked to his grandson’s home each day in order to ________.

A. bring his son newspapers

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C. take exercise by walking

D. see his son and grandchildren

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A. kind B. selfless C. strict D. helpful

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A. 喜欢乘车旅行的人 B. 免费搭便车旅行的人

C. 被父母遗弃的人 D. 独自旅行并迷路的人

4.From the text we can infer that ________.

A. the writer didn’t know his grandfather’s selflessness until years later

B. the writer’s grandfather went to his house except on snowy days

C. the writer’s grandfather ever looked after a woman in hospital for five years

D. the writer’s grandfather ever helped a stranger find a job in a supermarket

5.After learning about his grandfather’s stories, the writer ________.

A. felt a little surprised at first

B. followed the example of his grandfather

C. was much sad all the time

D. didn’t like his grandfather’s action

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A. a tired person B. a brave man

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A. Words show differences in culture.

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D. Rose is the national flower of all western countries.

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D. What Dog and Cat Mean in English and Chinese.

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