What is the first thing you notice when you walk into a shop? The products displayed(展示)at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad,the answer is likely to be no.But while a shop’s scent may not be outstanding compared with sights and sounds,it is certainly there.And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance,via scent machines. A smell may be attractive but it may not just be used for freshening air.One sports goods company once reposed that when it first introduced scent into its stores,customers’ intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs,scent is just as important to a brand’s success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be.

Some years ago,the focus for brand name shopping was on a few people with sales assistants’disproving attitude and don’t-touch-what-you-can’t afford displays.Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience.But while e-shops can use sights and sounds,only bricks-and-mortar stores(实体店)can offer a full experience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop,but rather a destination.And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department,and coconut(椰子)scent in the swimsuit section.A department store has even opened a new lab,inviting customers on a journey into the store’s windows to smell books,pots and drawers,in search of their perfect scent.

1.According to the passage,what is an increasingly powerful tool in the success of some brand store?

A.Friendly assistant. B. Unique scents.

C.Soft background music D.attractive window display.

2.E-shops are mentioned in the passage to_____.

A.show the advantages of brick-and-mortar stores

B.urge shop assistants to change their attitude

C.push stores to use sights and sounds

D.introduce the rise of e-commerce

3.The underlined word“destination”in Paragraph 5 means_____.

A.a platform that exhibits goods

B.a spot where travelers like to stay

C. a place where customers love to go

D.a target that a store expects to meet

4.The main purpose of the passage is to________.

A.compare and evaluate B.examine and assess

C.argue and discuss D.inform and explain

Winnie-the-Pooh

By A. A. Milne

Winnie-the-Pooh has been introduced and reintroduced to generation after generation as a model of a child’s best friend. However, not everyone has found Pooh is lovely. This classic has been banned in a variety of countries at one point. So why would anyone ever want to keep children from the joy of Milne’s classic? In the case of Russia, Winnie-the-Pooh was banned in 2009 because of alleged Nazi (纳粹党的) ties.

The Wonderful Wizard of Oz

By Frank Baum

Originally published in the year 1900, The Wonderful Wizard of Oz is one of the foundations of the fairytale genre. Who, then, would seek to ban a book that has become so important to the American experience?

America is that who. The Detroit Library banned The Wonderful Wizard of Oz in 1957 for having no value for children.

Charlotte’s Web

By E. B. White

White’s tale of the relationship between two unexpected creatures, a spider and a pig, has been drawing children in for over half a century. Published in 1952, this classic has been readily available on most library shelves for children to read. However, some people would like to make this book never see the light of day.

In one extreme case, a school in England banned Charlotte’s Web for fear that the pig Wilbur might be offensive (冒犯的) to Muslim students. Fortunately, the Muslim Council of Britain saw the foolishness of this ban, so the book was quickly restored to its right place on the shelves.

Where the Wild Things Are

By Maurice Sendak

Though its first copy was published fifty years ago, this book hasn’t always been readily available in libraries and in stores. After its release, Where the Wild Things Are was banned in libraries all across the U.S. for its dark tone and unruly leading characters. Nowadays, you’ll find far fewer libraries that still hold this ban.

1.The books which were once banned in the same country are ______.

A. Charlotte’s Web and The Wonderful Wizard of Oz

B. Where the Wild Things Are and Winnie-the-Pooh

C. Where the Wild Things Are and The Wonderful Wizard of Oz

D. Winnie-the-Pooh and Charlotte’s Web

2.Wilbur is the character of the book _______.

A. Charlotte’s Web.

B. The Wonderful Wizard of Oz.

C. Winnie-the-Pooh.

D. Where the Wild Things Are.

3.Who are the intended readers of the four books mentioned in the passage?

A. Parents. B. Children. C. Teachers. D. Critics.

First, you ought to know that I’m “only” fourteen. My mother points this out often. I can make my own decisions when I’m old enough to vote, she says. Second, I should tell you that she’s right — I’m not always responsible. I sometimes take the prize for grade-A dork(呆子). Take last weekend for instance. I was staying at Dad’s, and I decided it was time I learned to drive. It was Sunday morning, 7 A.M., and I hadn’t slept well. I’d been up thinking about an argument, which I’ll tell you about in a minute. Well, nobody was up yet in the neighborhood, so I thought it couldn’t hurt to back the car out of the garage and drive around the block. But Dad has a clutch(离合器)car. The “R” on the shift handle was up on the left side, right next to first gear(档位). I guess you can guess the rest.

Dad’s always been understanding. He didn’t say, “Okay, little Miss Know-It-All, you can just spend the rest of the year paying this off,” which is what Mom would have said. Instead, Dad worried about what might have happened to me. And that made me feel more guilty than anything. I think he’d be a better number-one caregiver, but I can’t say things like that to Mom. To her, I have to say, “But Mom, Dad’s place is closer to school. I could ride my bike,” to which she replies, “Amy Lynn, you don’t own a bike. Remember? You left it in the yard, and it was stolen. And you haven’t got the patience to earn the money to replace it.”

1.The writer feels guilty because she ________.

A. made her dad worry

B. ruined the car

C. broke the law

D. didn’t tell her mom about the car incident

2.The main conflict between the writer and her mother is about whether she ________.

A. can make her own decisions

B. should live with her mom or her dad

C. should be allowed to drive

D. should pay for things she loses or breaks

3.The writer’s mother thinks the writer is ________.

A. too attached to her dad

B. too emotional

C. too shy

D. irresponsible

4.In the first sentence, the writer used “only” to suggest that she ________.

A. doesn’t want to grow old

B. thinks fourteen is old enough for some things

C. wishes she were older

D. thinks fourteen is an embarrassing age

When I was a kid, my siblings(兄弟姐妹) and I used to have ice cream for dessert.Every day, we would choose which ice cream flavor to have, whether to eat it in a cone or a bowl. Then we would happily wolf down our treat(款待) as fast as we could.

Once, though, when I was probably about 10 0r 11, our grandpa came to visit. Grandpa always had a unique view on things. On this particular occasion, my sister and I were making bets as to who could finish their ice cream first. With a smile, Grandpa said, "Why would you want to finish first? If you eat slowly, it will last longer. You should have acompetition to see who can finish last." Even now, I always try to taste my ice cream, but of course this is about more than just dessert.

Too often, kids want to scramble(争夺) for more, whether it's more ice cream, more toys, or more friends. This habit persists into our adult years, and we end up constantly scrambling for more. We never develop the skill of appreciating what we have. If we learn to recognize this pattern and change it, we can raise our kids a little differently, giving them the tool of tasting their proverbial dessert, which could lead to a happier life for them.

What my grandpa taught me that day was really that if you take the opportunity to enjoy what's in front of you, the pleasure will last longer and be more rewarding than if you rush through life always trying to get the next treat. It's a lesson that, I think, has made my adult life happier, as well. These days, when I want something, I wait as long as I can before I allow myself to have it. Then, when I finally get it, I make sure to treasure it as long as possible, because I know that, no matter what it is, it will be gone all too soon.

1.The author's grandfather advised her sister and her to _ .

A. eat ice cream as slowly as possible

B. stop eating ice cream

C. stop the competition between them

D. learn something from their way of eating

2. Which of the following best describes the author's grandfather?

A. Wise. B. Humorous. C. Strict. D. Careful.

3.What advice does the author give us in the passage?

A. Keep longing for more.

B. Value what you have.

C. Have a balanced diet.

D. Save for the future.

4.We can infer from the last paragraph that author

A. longs for the days when they ate ice cream

B. doesn't like ice cream as much as before

C. benefits a lot from her grandfather's advice

D. just starts to understand her grandfather

“I’d like to be at a healthier weight,” a friend told me. “But we just don’t have the money to buy expensive diet foods and there isn’t enough money to join a gym.” Many people feel that way — that a healthy diet and exercise plan is out of reach because of their high cost. Don’t lose hope! We’ll be looking at ways to make healthy choices without spending too much money.

First you don’t need to buy the expensive pre-prepared “diet foods.” Back in the early 1970s when I started housekeeping, 90% of the food I bought was ingredients. Very few things were preprocessed (预处理的). Now 90% of the food you find in the store is quick food. That’s a bad thing.

Quick foods like boxed “just add hamburger” meals have had the fiber (纤维) removed to make them faster to prepare. Take a look at the label (标签) on that box. It often has low numbers listed under “fiber” because fiber takes longer to digest. If the low fiber meal is digested, the result is that your body begins to store fat. Besides, your body is short of nutrients (营养物质). You will be driven to eat more to try to make up for the low quality of the food you are eating.

And then there are the chemicals the producers add to the quick meals to make them palatable. If not, the stuff would taste like cardboard and you wouldn’t enjoy it. However, these chemicals certainly aren’t good for your health.

What’s the answer? Buy whole ingredients and give up the expensive, low nutrition, processed foods. Do the cooking yourself and you will have control over what is in your food — and it will cost less, too.

1. People who find it hard to get a healthier weight think _____.

A. they had too much diet food

B. they didn’t make a detailed plan

C. they have no time to do exercise in gym

D. they can’t afford diet food and to exercise in gym

2.The author doesn’t like quick food mainly because _____.

A. it contains too much fat

B. it makes people eat more

C. it has low fiber

D. it takes longer to digest

3.The underlined word “palatable” in Paragraph 4 means _____.

A. fresh B. delicious

C. healthy D. poor

4.The author suggests in the text that people should _____.

A. control the amount of food

B. eat more processed foods

C. cook food for themselves

D. choose cheap ingredients

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