Wise buying is a positive way in which you can make your money 1 further. The 2 you go about purchasing something or a service can actually save you money or can add 3 the cost. 4 the simple example o 题目和参考答案——青夏教育精英家教网—

第二节：完形填空(共20小题；每小题1分，满分20分)
阅读下面短文，掌握其大意，然后从21-40各题所给的四个选项(A、B、C和D)中，选出最佳选项，并在答题纸上将该选项标号涂黑。
Wise buying is a positive way in which you can make your money go further. The   21   you go about purchasing an article or a service can actually   22   you money or can add   23    the cost.
Take the   24   example of a hairdryer. If you are buying a hairdryer, you might   25   that you are making the   26  buy if you choose one   27  look you like and which is also the cheapest   28   price. But when you get it home you may find that it   29  twice as long as a more expensive   30   to dry your hair. The cost of the electricity plus the cost of your time could well   31  your hairdryer the most expensive one of all.
So what principles should you   32  when you go out shopping?
If you   33  your home, your car or any valuable   34  in excellent condition, you’ll be saving money in the long   35 .
Before you buy a new   36 , talk to someone who owns one. If you can, use it or borrow it to check it suits your particular   37 .
Before you buy an expensive   38 , or a service, do check the price and   39   is on offer. If possible, choose   40  three items or three estimates.
21.   A. form                     B. fashion                   C. way                    D. method
22.   A. save                      B. preserve                 C. raise                   D. obtain
23.   A. up                        B. to                          C. in                       D. on
24.   A. easy                      B. single                     C. simple                 D. similar
25.   A. convince               B. accept                    C. examine              D. think
26.   A. proper                  B. best                       C. reasonable           D. most
27.   A. its                        B. which                    C. whose                 D. what
28.   A. for                       B. with                       C. in                       D. on
29.   A. spends                  B. takes                      C. lasts                    D. consumes
30.   A. mode                    B. copy                      C. sample                D. model
31.   A. cause                    B. make                     C. leave                   D. prove
32.   A. adopt                    B. lay                         C. stick                   D. adapt
33.   A. reserve                  B. decorate                 C. store                   D. keep
34.   A. products                B. possession              C. material              D. ownership
35.   A. run                       B. interval                  C. period                 D. time
36.   A. appliance              B. equipment              C. utility                 D. facility
37.   A. function                B. purpose                  C. goal                    D. task
38.   A. component            B. element                  C. item                    D. particle
39.   A. what                     B. which                    C. that                     D. this
40.   A. of                         B. in                          C. by                      D. from

The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of
bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
　　On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
　　Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
56. Advertising can persuade the consumer to buy worthless products by _________.
　 A. stressing their high quality
　 B. convincing him of their low price
　 C. maintaining a balance between quality and price
　 D. appealing to his buying motives
57. The reason why the bread advertisement is misleading is that ________.
　 A. thin slices of bread could contain more calories
　 B. the loaf was cut into regular slices
　 C. the bread was not genuine bread
　 D. the total number of calories in the loaf remained the same
58. The passage tells us that _______.
　 A. sometimes advertisements really sell what the consumer needs
　 B. advertisements occasionally force consumers into buying things they don’t need
　 C. the buying motives of consumers are controlled by advertisements
　 D. fire insurance is seldom a worthwhile investment
59. It can be inferred from the passage that a smart consumer should ________.
　 A. think carefully about the benefits described in the advertisements
　 B. guard against the deceiving nature of advertisements
　 C. be familiar with various advertising strategies
　 D. avoid buying products that have strong emotional appeal
60. The passage is mainly about ________.
　 A. how to make a wise buying decision
　 B. ways to protect the interests of the consumer
　 C. the positive and negative aspects of advertising
　 D. the function of advertisements in promoting sales

第二节：完形填空(共20小题；每小题1分，满分20分)

阅读下面短文，掌握其大意，然后从21-40各题所给的四个选项(A、B、C和D)中，选出最佳选项，并在答题纸上将该选项标号涂黑。

Wise buying is a positive way in which you can make your money go further. The 21 you go about purchasing an article or a service can actually 22 you money or can add 23 the cost.

Take the 24 example of a hairdryer. If you are buying a hairdryer, you might 25 that you are making the 26 buy if you choose one 27 look you like and which is also the cheapest 28 price. But when you get it home you may find that it 29 twice as long as a more expensive 30 to dry your hair. The cost of the electricity plus the cost of your time could well 31 your hairdryer the most expensive one of all.

So what principles should you 32 when you go out shopping?

If you 33 your home, your car or any valuable 34 in excellent condition, you’ll be saving money in the long 35 .

Before you buy a new 36 , talk to someone who owns one. If you can, use it or borrow it to check it suits your particular 37 .

Before you buy an expensive 38 , or a service, do check the price and 39 is on offer. If possible, choose 40 three items or three estimates.

21. A. form B. fashion C. way D. method

22. A. save B. preserve C. raise D. obtain

23. A. up B. to C. in D. on

24. A. easy B. single C. simple D. similar

25. A. convince B. accept C. examine D. think

26. A. proper B. best C. reasonable D. most

27. A. its B. which C. whose D. what

28. A. for B. with C. in D. on

29. A. spends B. takes C. lasts D. consumes

30. A. mode B. copy C. sample D. model

31. A. cause B. make C. leave D. prove

32. A. adopt B. lay C. stick D. adapt

33. A. reserve B. decorate C. store D. keep

34. A. products B. possession C. material D. ownership

35. A. run B. interval C. period D. time

36. A. appliance B. equipment C. utility D. facility

37. A. function B. purpose C. goal D. task

38. A. component B. element C. item D. particle

39. A. what B. which C. that D. this

40. A. of B. in C. by D. from

The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.

Sometimes advertising is intentionally misleading. A few years ago a brand of

bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

　　On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

　　Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

56. Advertising can persuade the consumer to buy worthless products by _________.

　 A. stressing their high quality

　 B. convincing him of their low price

　 C. maintaining a balance between quality and price

　 D. appealing to his buying motives

57. The reason why the bread advertisement is misleading is that ________.

　 A. thin slices of bread could contain more calories

　 B. the loaf was cut into regular slices

　 C. the bread was not genuine bread

　 D. the total number of calories in the loaf remained the same

58. The passage tells us that _______.

　 A. sometimes advertisements really sell what the consumer needs

　 B. advertisements occasionally force consumers into buying things they don’t need

　 C. the buying motives of consumers are controlled by advertisements

　 D. fire insurance is seldom a worthwhile investment

59. It can be inferred from the passage that a smart consumer should ________.

　 A. think carefully about the benefits described in the advertisements

　 B. guard against the deceiving nature of advertisements

　 C. be familiar with various advertising strategies

　 D. avoid buying products that have strong emotional appeal

60. The passage is mainly about ________.

　 A. how to make a wise buying decision

　 B. ways to protect the interests of the consumer

　 C. the positive and negative aspects of advertising

　 D. the function of advertisements in promoting sales