题目内容
Without any hesitation, he said, “I’d be better off dead.” Hearing those words come out of my best friend’s mouth tore my heart apart. He has repeated that phrase more than once, and my mind continually plays it over like a voice recording.
I met him about three years ago. After knowing me for six months, he told me about his struggles with depression. Sadness was not the only emotion that came over me; I was shocked. He seemed so outgoing and happy all the time. I soon learned that he was physically and emotionally abused as a young child, causing him to have suicidal thoughts.
He refuses to talk to others about his depression because he now distrusts adults, especially those in his family. Nevertheless, he feels as if I understand him and that I know the right words to speak. Therefore, when it comes to helping him, convenience is not in my vocabulary. It does not matter where I am or what I am doing, for he always comes first.
Many students at his school laugh at him when they notice scars on his arms from cutting. As he sees it, other kids have every right to make fun of him. But no one holds such a right, so I encourage him to ignore the heartless kids who treat him badly. When he feels the weight of judging eyes or hateful voices, I always remind him that I care about him unconditionally. Just hearing me say I will always be his best friend seems to give him the security he needs to keep on going.
My best friend once told me that if he had not had me, he would not be alive. He said that my encouraging words convinced him not to take his life. Our friendship has taught me that a single kind word can influence someone’s life. With the fragility of life as it is, I believe in the necessity of encouragement.
【小题1】According to the first paragraph, what the author’s friend said made the author feel ______.
| A．puzzled | B．heartbroken. | C．frightened | D．hopeless |
| A．he is always ready to help his friend. |
| B．he hardly spares time to help his friend. |
| C．he has no good excuse for refusing his friend. |
| D．he is not good at communicating with his friend. |
| A．had a happy childhood but everything changed later |
| B．wanted to share his story but no one listened. |
| C．took it for granted that he was made fun of |
| D．was always of sad appearance |
| A．How to make a big difference to others. |
| B．The importance of encouragement. |
| C．How to get rid of depression |
| D．The necessity of security |
【小题1】B
【小题2】A
【小题3】C
【小题4】B
解析
Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
1. Franchising refers to a business operation in which a successful parent company .
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A．sells name-brand goods to a private investor |
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B．rents proven ideas and techniques for investment |
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C．sells the right, the guidance to a business under its name |
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D．takes no advertising responsibility for individual investors |
2.. The advantages of franchising to the parent company are all the following EXCEPT .
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A．an immediate investment return |
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B．the profit from the sale of supplies |
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C．the ownership of additional retail stores |
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D．the possibility of profitable advertising |
3. The passage mainly tells the reader .
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A．the advantages and disadvantages of franchising |
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B．the benefits of franchising to the franchisor |
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C．the unmatched economic growth in the 1960’s |
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D．some regional and national business operation |
4.. What will the author probably discuss after the last paragraph?
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A．More advantages of franchising. |
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B．Negative aspects related to franchising. |
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C．The standard of consumer acceptance. |
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D．Risks of investment besides franchising |