题目内容
the advertising aimed at them. It claims to provide visitors with an "education" through games
and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz",
he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance
music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids d evelop their critical thinking
abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To
know what the advertiser is really saying. And to know what the advertisement is trying to get
the child to do.
Children learn these things through a video game. They create their own game character. They
can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through
ad-land, where there are ads on buses and billboards. The players have to find all the marketing in
the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else
ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business.
The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion
dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence
parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value.
First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for
children.
B. An education website for children
C. A popular online video game
D. A website aimed at children
B. To sell the products of its company.
C. To help children know about advertising.
D. To advertise the video game for children.
A. Choose hair styles for their character.
B. Travel to a supermarket.
C. Eat in a fast-food restaurant.
D. Play video games during the trip.
B. the most potential buyers
C. easily influenced by ads
D. easily affected by poor products
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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