Question

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package.                   B．The price of the product.

C．The colour of its package.                 D．The brand name of the product.

2.The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.

A．attracted the customers strongly

B．caused the customers to lose interest

C．tricked the customers into shopping

D．had weak effects on the customers

3.Which of the following is the key to the success in product sales?

A．The way to promote goods.

B．The discovery of a genius.

C．The team to produce a good product.

D．The brand name used by successful producers.

4.According to the passage, we know that _________.

A．making soap is so easy that any fool in the world can make it.

B．greens, yellows or silver are considered to be healthy colours.

C．25 years ago, the founder of Pears soap was a pretty girl herself.

D．the size of a product can have an effect on the shoppers.

5.Which of the following would be the best title for this text?

A．Choice of Good Products

B．Disadvantages of Products

C．Effect of Packaging on Shopping

D．Brand Names and Shopping Tricks

 

Answer 1

【答案】

1.C

2.B

3.A

4.D

5.C

【解析】

试题分析：文章集中描述了产品的包装对产品销售的影响，包括颜色，大小，和推销手段。等。

1.细节题：该文重点描述了产品包装的颜色对购买者的影响，这也是促使消费者购买的手段之一。选C

2.推理题：根据“because they made the product look weak and ineffective”这句话的说明，我们可以判断，既然产品看起来似乎是无效的，因此消费者当然没有购买的兴趣。选B

3.推理题：根据文章最后一段所举的一个实例可以看出：光有好的产品还不够，重要的是对产品的大力推销，这才是产品畅销的关键。选A

4.细节题：参见文章中“The size of a product can attract a shopper”一句话可知。选D

5.主旨大意题。文章集中描述了产品的包装对产品销售的影响，因此 C 选项最佳。

考点：考查经济类短文

点评：做题时要审清题干，发觉和把握试题中有效的提示性信息，确认命题的角度、阅读范围和答题方式。