阅读理解

  The producers of instant coffee found their product strongly resisted(抵制) in the market places despite their product's obvious advantages. Furthermore,the advertising expense for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the users' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers doubt that there might be deeper reasons, however. This was supported by one of motivation research's classic studies, one often cited(引用) in the trade. Mason Haire of the University of California constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read“lib. Maxwell House coffee”on one list and“Nescafe instant coffee”on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman(personality and character) who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on,her list was lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.

1.The result of the investigation showed that _____.

[  ]

A.women who used regular coffee were good planners

B.most of the women investigated were good at reasons

C.many women believed that wives who used instant coffee were lazy

D.housewives who used instant coffee were lazy

2.In the study, the women were supposed to give the opinions about _____.

[  ]

A.which was better, instant coffee or regular coffee

B.women's attitude towards shopping

C.the necessity of making such a shopping list

D.the personality of a woman who would prepare such a list

3.Judging by the result of the study many women were not interested in instant coffee because _____.

[  ]

A.they didn't trust advertisements

B.instant coffee was not suited to their taste

C.they wanted to show that they were intelligent

D.they had a sense of shame about using instant coffee

4.The“instant coffee”probably means _____.

[  ]

A.expensive coffee

B.coffee made up quickly for use

C.cheap coffee

D.coffee made up slowly for use

阅读理解

  The producers of instant coffee found their product strongly resisted(抵制) in the market places despite their product's obvious advantages. Furthermore,the advertising expense for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the users' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers doubt that there might be deeper reasons, however. This was supported by one of motivation research's classic studies, one often cited(引用) in the trade. Mason Haire of the University of California constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read“lib. Maxwell House coffee”on one list and“Nescafe instant coffee”on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman(personality and character) who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on,her list was lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.

1.The result of the investigation showed that _____.

[  ]

A.women who used regular coffee were good planners

B.most of the women investigated were good at reasons

C.many women believed that wives who used instant coffee were lazy

D.housewives who used instant coffee were lazy

2.In the study, the women were supposed to give the opinions about _____.

[  ]

A.which was better, instant coffee or regular coffee

B.women's attitude towards shopping

C.the necessity of making such a shopping list

D.the personality of a woman who would prepare such a list

3.Judging by the result of the study many women were not interested in instant coffee because _____.

[  ]

A.they didn't trust advertisements

B.instant coffee was not suited to their taste

C.they wanted to show that they were intelligent

D.they had a sense of shame about using instant coffee

4.The“instant coffee”probably means _____.

[  ]

A.expensive coffee

B.coffee made up quickly for use

C.cheap coffee

D.coffee made up slowly for use

阅读理解

The producers of instant coffee found their product strongly resisted in the market places despite their product’s obvious advantages.Furthermore,the advertising expense for instant coffee was far greater than that for regular coffee.Efforts were made to find the cause of the users’ seemingly unreasonable resistance to the product.The reason given by most people was dislike for the taste.The producers doubt that there might be deeper reasons,however.This was supported by one of motivation research’s classic studies,one often cited in the trade.Mason Haire of the University of California constructed two shopping lists that were the same except for one item.There were six items common to both lists:hamburger,carrots,bread,baking powder,canned peaches,and potatoes,with the brands or amounts specified.The seventh item,in fifth place on both lists,read “lib.Maxwell House coffee” on one list and “Nescafe instant coffee” on the other.One list was given to each one in a group of fifty women,and the other list to those in another group of the same size.The women were asked to study their lists and then to describe,as far as they could,the kind of woman(personality and character)who would draw up that shopping list.Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner.On the other hand,only one woman in the other group described the housewife,who had included regular coffee on,her list was lazy; only six of that group suggested that she was a poor planner.Eight women felt that the instant-coffee user was probably not a good wife!No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.

(1)

The result of the investigation showed that ________.

[  ]

A.

women who used regular coffee were good planners

B.

most of the women investigated were good at reasons

C.

many women believed that wives who used instant coffee were lazy

D.

housewives who used instant coffee were lazy

(2)

In the study,the women were supposed to give the opinions about ________.

[  ]

A.

which was better,instant coffee or regular coffee

B.

women’s attitude towards shopping

C.

the necessity of making such a shopping list

D.

the personality of a woman who would prepare such a list

(3)

Judging by the result of the study many women were not interested in instant coffee because ________.

[  ]

A.

they didn’t trust advertisements

B.

instant coffee was not suited to their taste

C.

they wanted to show that they were intelligent

D.

they had a sense of shame about using instant coffee

(4)

The “instant coffee” probably means ________.

[  ]

A.

expensive coffee

B.

coffee made up quickly for use

C.

cheap coffee

D.

coffee made up slowly for use

Sun Li has bumped into the headline of the press recently not because of her role of an actress but of a sponsor (赞助者) of a university student.

The student named Zhang Haiqing, who studies in Shanghai Fisheries University, wrote a letter to a reporter named Qiu Zhaoju working in Chongqing Satellite TV , saying that Sun, who had sponsored him for two years, stopped the financial aid after his entry into university and insulted him with words like “you are no better than a pet dog. ”

In 2002, Sun decided to sponsor the student who had lived in a poverty-stricken area when she shot a TV series in Yunnan Province. According to Sun’s spokeswomen Ms. Wang, the actress and her mother bought pens, notebooks, even a mobile phone and a camera besides tuitions for him.

Qiu revealed the complaint in his blog, which has soon set off a heated debate over whether Sun should stop or continue her aid to Zhang. Most of netizens who responded to the news expressed strongly different views to-wards the issue.

The issue has answered for an old Chinese saying that longtime sponsorship will lead to hatred, an article written by a reader named Yin Guo’an on people. com. cn.

The saying tells us that longtime contacts will set off conflicts. If Sun had donated 5,000 yuan to Zhang once and for all, the student would have had heartfelt gratitude for her. Now, however Sun’s two year-old funding has induced his complaint.

It could be seen, the article said, that Sun had planned to shoulder Zhang’s tuition until his graduation from university, as showed the actress’ responsible attitude.

As a student being sponsored, Zhang should have some self-control so he could neither feel justified to ask for constant help nor return kindness with hatred, the article suggested.

The reporter Qiu also voiced his own views on kindness. There is no real kind and enmity between Sun and Zhang, he said. Both parties have not done something wrong, the reporter believed, _____, which results in mis-understanding and such a result no one could expect at the very beginning.

That is why he put the student’s letter in his blog, the reporter explained. “I want you to think of the questions: why will a kind action lead to a bad ending? How should we help an innocent student deal with the action? What sort of kind actions will get the best result?”

 

64. The sponsoring matter between Sun Li and Zhang Haiqing was probably first released ______.

A. by Yin Guo’ an                      B. in Chongqing Satellite TV

C. on the Internet                         D. by Sun Li’s spokes woman

65. Which of the following is the best sentence to be put into the blank in the text?

A. they just lack some communication             

B. they don't want their matter solved

C. the key between them lack honesty

D. they both think themselves

66. Yin Guo’an has right approved of all EXCEPT______.

A. Zhang Haiqing should return kindness to Sun Li

B. Sun Li had better give away a amount of money to Zhang once

C. long-time sponsorship has led to this complaint

D. Sun Li will give up the sponsorship to Zhang Haiqing

67. From the text we can infer that ______.

A. Qiu Zhaoju has blamed neither Sun Li nor Zhang Haiqing

B. Zhang Haiqing is not a good and honest student

C. many netizens have been in favor of Guoan’s opinions

D. a kind action is always made use of by someone

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