Question

【题目】阅读下面的短文，然后按照要求写一篇150词左右的英语短文。

The use of advertisement is certainly great both to the producer and the consumer. There is a great deal of truth in the saying that good quality and honest workmanship are best advertisement. Of course, people know that the manufacturers would have done better if they have used the money for advertising in making better products to sell. But in these days of far-extended trade, there is no doubt that advertisement is necessary to make the existence of even first-class goods known. And even goods that are already well known must still be advertised. Some manufacturers are aware of the value of it, for, when they try to save money by stopping their advertisements, their sales go down at once.

But advertising has its abuses. Many advertisements are meant to cheat, and do at times cheat the public by raising the price of worthless goods. There is only one comfort in this aspect that a lying advertisement cannot sell worthless goods for long, for the people who buy it will not buy it a second time. As an old saying goes, “You can take in all people part of time; and you can take in some people all the time; but you cannot take in all the people all the time.

[写作内容]

1. 概括短文的内容要点,该部分的词数约为30;

2． 就 “广告的好与不好” 发表你的看法,写一篇字数约为120的文章，并包括

以下要点：

(1)广告对消费者和商家的作用；

(2)广告到处可见，是一个大的产业；

(3)但有时商家会以虚假夸大的广告获取利益而损害消费者的利益；

(4)你个人的观点。

[写作要求]

1）文章可参照阅读材料的内容，但不得直接引用原文中的句子;

2）题目自定。

[评分标准] 概括准确，语言规范，内容合适，篇章连贯。

Answer 1

【答案】

Advertisement

Advertisements have become a must for today’s business world and even the decisive factor towards the business activities. But they are sometimes wrongly used at the expenses of consumers, too.

Advertisements are getting their way into people’s lives. People heavily depend on advertising for the choice of their daily necessities and other commodities(商品) while manufacturers make their products publicly known through advertising.

There are many ways to advertise and advertisements come in different forms. Newspapers carry advertisements. Some products are announced on TV and the radio. Billboards also carry advertisements and advertising is a big industry now. However, advertisements are not always truthful. A product is often misrepresented. The advertiser exaggerates(夸张；夸大) the benefits of the merchandise(商品) he wants to sell. Thus, he misrepresents the truth. The consumer falls with victim to such advertisements. Millions of people have bought advertised products that they haven’t always been satisfied with.

In my opinion, there are advantages and disadvantages to advertisements. The emphases should be laid on the establishment of laws and regulations so that the consumers’ rights can be guaranteed.

【解析】

试题分析：这种文体在写作时要考虑到（1）篇章结构，（2）文章的时态（3）内容要点。（4）句式词汇等各个方面。尤其是内容要点需要考生拿捏准确到位，能够理解透文章的意思，考生要注意尽可能使句子的表达形式多样化，适当的使用一些高级句式和高级词汇，以增加文章亮点。

【亮点说明】本篇作文层次清晰，结构紧凑，要点全面，表达流畅，切合作文要求，句子结构准确，信息内容完整，篇章结构连贯。文中使用连接词和插入语和高级词汇，比如establishment，truthful，misrepresented.等， 而且文中使用了大量的长句等复杂句式，显示了作者对语言的把控力。如定语从句Millions of people have bought advertised products that they haven’t always been satisfied with.状语从句while manufacturers make their products publicly known through advertising.等。