题目内容

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”

Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.

Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

1.What do the classic rules mentioned in the text apply to?

A. Research papers. B. News reports

C. Private e-mails. D. Daily conversations.

2. What can we infer about people like Debbie Downer?

A. They’re socially inactive.

B. They’re good at telling stories.

C. They’re careful with their words.

D. They’re inconsiderate of others.

3.Which tended to be the most e-mailed according to Dr. Berger’s research?

A. Sports news. B. Personal accounts.

C. Science articles. D. Financial reviews.

4.What can be a suitable title for the text?

A. Good News Beats Bad on Social Networks

B .Online News Attracts More People

C. Reading Habits Change with the Times

D. Sad Stories Travel Far and Wide

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Most young architects—particularly those in big cities—can only dream about working in a building of their own. And making that dream come true often means finding a building no one else seems to want, which is exactly what happened to David Yocum and his partner, Brian Bell. Their building is a former automobile electrical-parts firm in Atlanta. From the outside, it looks too old, even something horrible, but open the door and you are in a wide, open courtyard, lined on three sides with rusting walls.

In 2000,Yocum and Bell found this building in the city’s West End. Built in 1947, the structure had been abandoned years earlier and the roof of the main building had fallen down. But the price was right, so Yocum bought it. He spent eight months of his off-hours on demolition, pulling rubbish out through the roof, because it was too dangerous to go inside the building. The demolition was hard work, but it gave him time to think about what he wanted to do, and “to treasure what was there—the walls, the rust, the light,” Yocum said. “Every season, more paint falls off the walls and more rust develops. It’s like an art installation(装置) in there—a slow-motion show.”

Since the back building had been constructed without windows, an all-glass front was added to the building to give it a view of the courtyard, and skylights were installed in the roof. The back of the building is a working area and a living room for Yocum and his wife. A sort of buffer(缓冲) zone between the front and the back contains a bathroom, a kitchen and a mechanical room, and the walls that separate these zones have openings that allow views through to the front of the studio and the courtyard beyond.

Yocum and Bell, who have just completed an art gallery for the city, feel that the experience from the decoration of their building, focusing on the inside rather than the outside, has influenced their work. It has also given these architects a chance to show how they can make more out of less.

1.According to the passage, it is_________ for most young architects in big cities to work in a building of their own.

A. unrealistic B. easy

C. unnecessary D. common

2.Working on the old building, Yocum and Bell_______.

A. removed the skylights from the bathroom

B. presented a slow-motion show in an art gallery

C. pulled rubbish out through the roof

D. built a kitchen at the back part of the old building

3.It can be inferred from the passage that Yocum and Bell ________.

A. benefited a lot from pulling down the roof

B. turned more old buildings into art galleries

C. paid more attention to the outside of the art gallery

D. got inspiration from decorating their old building

4.The main idea of the passage is that_________.

A. creative people can make the best of what they have

B. people can learn a lot from their failures

C. it is worthwhile to spend money on an old building

D. people should not judge things by their appearance

When I was a child, I had to go to church and obey many other rules, though these rules at times caused resentment (怨恨). Perhaps the most extreme parenting decision my parents made for my four brothers and sisters and me was to create a home environment without a television.

We hated this decision at that time, because there was seemingly no way to keep this embarrassing fact a secret at school. Naturally, simple pleasures like cartoons, football games, and movies became huge novelties (新奇事物). I would go over to friends’ or relatives’ houses for that access alone.

When I reached high school, my parents bought a television, though it had no cable. However, I did spend most of my childhood in a home without a television. In fact not having a television did contribute a great deal to my skills, and it also forced me to develop other valuable interests. We grew up in a small town, so my brothers and sisters and I spent time exploring streets, fields and woods. And of course I read and wrote and studied, which pushed me toward a career path.

So would I give a similar situation to my own children if I had them? I doubt it, at least not in the most extreme sense. I’m too much of a football fan, not to mention the TV serials (连续剧) like The Wire. But television or almost anything for that matter is unhealthy for kids. It can prevent them from living a full life. So maybe a reasonable answer is no cable or no video-game systems or simply setting the time limit, but I haven’t exactly worked out how to confine it yet. Although some people are against my idea, we do need limits after all.

1.From the text we can learn that ________.

A. the author didn’t like watching TV as a child

B. the author’s family seldom went to church

C. not having a TV set brought the author many benefits

D. few homes had a TV set when the author was a child

2.From the last paragraph we can learn the author thinks that ________.

A. children shouldn’t watch TV too much

B. children should be forbidden to watch TV

C. children should only watch serials and sports on TV

D. watching TV is unhealthy for both adults and children

3.Which of the following can replace the underlined word “confine” in the last paragraph?

A. Limit.B. Punish.C. Reject.D. Support.

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