Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package.

B. The price of the product.

C. The color of its package.

D. The brand name of the product.

2.The underlined part “the colors turned the customers off” (in Para.3) means that the colors _________.

A. attracted the customers strongly

B. caused the customers to lose interest

C. tricked the customers into shopping

D. had weak effects on the customers

3.Which of the following is the key to the success in product sales?

A. The way to promote goods.

B. The team to produce a good product.

C. The discovery of a genius.

D. The brand name used by successful producers.

4.Which of the following would be the best title for this text?

A. Choice of Good Products

B. Disadvantages of Products

C. Effect of Packaging on Shopping

D. Brand Names and Shopping Tricks

C

Chinese media and Internet users on Monday condemned(谴责) lack of morals in society after a toddler(学步的幼儿) was struck twice –by two different vans-and left bleeding on the road as more than a dozen bystanders did nothing to help the seriously injured girl.

The incident, captured by a surveillance camera and broadcast by Southern Television Guangdong (TVS),showed the two-year-old girl was knocked down and run over by a white van on a narrow market street on the afternoon of Oct.13, in Foshan City of Guangdong Province.

The driver fled the scene of the accident,leaving the girl to bleed on the sidewalk.Over the next six minutes,more than a dozen people walked by the girl,yet not one individual did anything to help her.The girl was then hit a second time by another van before an elderly trash collector came to her aid and brought the attention of the girl’s mother, according to the video and eyewitnesses.

Doctors said that the girl, who was put on life support after being hospitalized,remains in a deep coma.The girl’s parents,who are migrants living in the city,are now with her.

Police said the drivers of both vehicles have been arrested.However,the apathy of the bystanders shown in the video has shocked the public,as Internet forums have seethed with anger, and people are questioning the morality of society.

High moral standards were once triumphed as national pride in China where individuals known for selflessly helping others were adored by the public.

But in recent years,the perception(观念)of a decline of morals has become a hot topic as profit and materialism are perceived to be affecting society’s values.

On Sept.2 an 88-year-old man in central China collapsed,his face striking the pavement.Yet,no one came to his aid, and he ended up choking to death on the blood from his nose.

Some have linked the absence of good Samaritans (模范人物)to a previous case in which a man trying to help an elderly woman who fell was accused of harming her.

A strong chorus of opinion on the Internet says laws should exempt(免除)Samaritans from liability(责任), yet laws themselves cannot solve society’s morality dilemma.

Cao Lin, a China Youth Daily commentator,said in a signed article published on Monday that the worry of liability should not be an excuse for not helping, and this case exposes the decline of humanity in Chinese society.

1.According to the passage,what would happen if someone helped others selflessly in the past?

A.He/ she would be condemned by the public.

B.He/ she would be awarded by the government.

C.He/ she would have to worry about liability.

D.The public would feel proud of him/ her and thus showed love and respect for him/ her

2.Which of the following is TRUE about this passage?

A.Nobody helped the girl who was struck twice by two different vans.

B.The toddler died immediately after she was hit a second time.

C.High moral standards were once regarded as national pride in China.

D.Journalists from TVS captured the incident by using a camera.

3.In recent years,society’s values is believed to be affected by .

A.profit and materialism

B.people’s perceptions

C.the apathy of bystanders

D.the morals of society

4.According to Cao Lin,what is the fundamental reason for not helping the girl?

A.The worry of liability.

B.Lack of laws that exempt Samaritans from liability.

C.The decline of humanity in society.

D.The fear of being accused of harming her.

5.Where is the article most probably taken from?

A.A fashion magazine.

B.A news report.

C.A science fiction.

D.An education column.

In the fall of 1985, I was a bright-eyed girl heading off to Howard University, aiming at a legal career and dreaming of sitting on a Supreme Court bench somewhere. Twenty-one years later I am still a bright-eyed dreamer and one with quite a different tale to tell.

My grandma, an amazing woman, graduated from college at the age of 65. She was the first in our family to reach that goal. But one year after I started college, she developed cancer. I made the choice to withdraw from college to care for her. It meant that school and my personal dream would have to wait.

Then I got married with another dream: building my family with a combination of adopted and biological children. In 1999, we adopted our first son. To lay eyes on him was fantastic---and very emotional. A year later came our second adopted boy. Then followed son No. 3. In 2003, I gave birth to another boy.

You can imagine how fully occupied I became, raising four boys under the age of 8. Our home was a complete zoo---a joyous zoo. Not surprising, I never did make it back to college full-time. But I never gave up on the dream either. I had only one choice: to find a way. That meant taking as few as one class each semester.

The hardest part was feeling guilty about the time I spent away from the boys. They often wanted me to stay home with them. There certainly were times I wanted to quit, but I knew I should set an example for them to follow through the rest of their lives.

In 2007, I graduated from the University of North Carolina. It took me over 21 years to get my college degree!

I am not special, just single-minded. It always struck me that when you’re looking at a big challenge from the outside it looks huge, but when you’re in the midst of it, it just seems normal. Everything you want won’t arrive in your life on one day. It’s a process. Remember: little steps add up to big dreams.

1.When the author went to Howard University, her dream was to be __________.

A. a writer B. a teacher

C. a judge D. a doctor

2.Why did the author quit school in her second year of college?

A. She wanted to study by herself.

B. She fell in love and got married.

C. She suffered from a serious illness.

D. She decided to look after her grandma.

3.What can we learn about the author from Paragraphs 4 and 5?

A. She was busy yet happy with her family life.

B. She ignored her guilty feeling for her sons.

C. She wanted to remain a full-time housewife.

D. She was too confused to make a correct choice.

4.What does the author mostly want to tell us in the last paragraph?

A. Failure is the mother of success.

B. Little by little, one goes far.

C. Every coin has two sides.

D. Well begun, half done.

5.Which of the following can best describe the author?

A. Caring and determined.

B. Honest and responsible.

C. Ambitious and sensitive.

D. Innocent and single-minded.

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