题目内容
2．Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products．It was seen more as a medium to inform the buyers rather than persuade them to buy．The present day marketers see advertisement as a medium to damage the image of their competitors and their products．This indeed，is an undesirable and an immoral practice．Instead of speaking about their own products，these marketers speak about the drawbacks （often without any basics） of the competing products．People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods．A few such cases are given below．
1．Parachute Coconut Oil vs．V．V．D．Gold
Some time back，the producer of V．V．D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles （the reference was to Parachute coconut oil） was suitable only for un-natural hair．
2．Tata Salt vs．Captain Cook
Tata salt was first iodised （碘处理） salt marketed by an Indian Company．It has been enjoying a good and steady market．Captain Cook，another producer of iodised salt，who entered the market later，had to adopt some strategy to get control of the market．The TV advertisement of Captain Cook stressed on‘Free flow'of their salt when transferred to a container．The producer of Tata Salt retaliated （报复） by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution．
3．Pepsi vs．Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996．When the cricket series was on，the marketers of Pepsi constantly advertised on TV．Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it．
4．Horlicks vs．Complan
Sometime back，the TV advertisement of Complan，a health drink directly attacked Horlicks，which has been in the market for several decades．The claim of Complan was that their brand （which according to them was Brand C） has a higher percentage of ingredients （材料） compared to Brand H （reference was nothing but to Horlicks）．
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors．This，certainly，is not a healthy trend．
Any marketer should only speak about his products and not about his competitors'products．The awareness of consumers has certainly increased over the years and they are no longer easily taken in．There are many consumer products like salt，oil shaving blades etc．But one thing for sure is that offering the same product in a different container will not make the product different．
Mass media like Radio，Television and newspaper should not allow advertisements that tell lies．Legal regulations，in this regard，should also be made stricter．
| Comparison of the past and the present | ||
| In the past | At present | |
| A technique mainly used for offering （66） information | A trick used as a means of unfair （67） competition | |
| Unhealthy trend of the （68） misuse of advertisement | ||
| （69） Cases/Examples given | Products | Wrong （70） practice（s） |
| V．V．D．Gold | l No product of the kind could （71） match it． | |
| Captain Cook | l Captain Cook stressed on their"free flow"when their product was put into a container． | |
| Tata Salt | l Tata salt warned consumers to be （72） cautious/careful． | |
| Pepsi | l Too much advertisement on TV seemed to say that Pepsi was the cricketers'（73） favorite． | |
| Complan | l Complan claimed that their product was much （74） richer in ingredients． | |
| Solutions | Only （75） qualityof products is allowed to be mentioned in the advertisement．Stricter laws should be made to protect every producers'and consumers'benefits． | |
分析 文章举例说明如今的商业广告已不再像过去那样仅仅提供商品的信息了，而是成为商家攻击竞争对手及其产品的一种媒介．
解答 66．information；推理判断题．根据文章第一段，用对比的方式描述过去和现在商家在运用广告中的不同之处．根据第一段中的"It was seen more as a medium to inform the buyers rather than persuade them to buy．"；故填information．
67．competition．推理判断题．根据第一段中的"The present day marketers see advertisement as a medium to damage the image of their competitors and their products．"；故填competition．
68．misuse．推理判断题．根据第一段中的"This indeed，is an undesirable and an immoral practice．"作答．
69．Cases/Examples第二段统领三、四、五、六段的几个例子．根据第二段中的"A few such cases are given below．"可知是举例；故填Cases/Examples．
70．practice（s）第二段中的"A few such cases are given below．"统领下文，接下来举例说明了几家商家的错误的做法．
71．match根据第三段中的"only their products was superior"作答．
72．cautious/careful根据第四段中的"The producer of Tata Salt retaliated （报复） by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution．"作答．
73．favorite根据第五段中的"Their advertisement gave the idea that the cricketers preferred only Pepsi"作答．
74．richer根据第六段中的"The claim of Complan was that their brand （which according to them was Brand C） has a higher percentage of ingredients （材料） compared to Brand H （reference was nothing but to Horlicks）．"作答．
75．quality最后三段谈到了解决办法．根据倒数第二段中的"Any marketer should only speak about his products"作答．
点评 考察学生的推理判断能力和联系上下文的能力，在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．此类的填空题一定要联系上下文，根据上下文的内容加上自己的理解，再作出正确的判断．
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6．I remember when someone would mention the words"extraordinary life"，the entire thought seemed only for the rich and famous．The idea seemed unreachable and only came to the lucky few．I finally woke up to the truth that living an extraordinary life could truly be achieved if you focused on the small things．
Here are five simple steps：
Make a list of 100things to do：Take out a piece of paper and write down anything and everything that comes to mind．From the littlest things to the most extreme，it all goes on your list．This simple act of writing this list stretches your imagination and opens up the possibilities to see your life．
Change up your routine：We are creatures of habit and this can lead to staying comfortable．Our life can tend to run on auto-pilot and we spend a large amount of time completely numb to what is happening around us．Therefore，by changing up our typical routine，we begin to have a better understanding of the experiences of our own life．
Learn something new every month or two：Remember when you were a kid and you had to learn something new all the time？You were nervous，excited，and a little scared when you first tried to ride a bike．But once you did it a few times，you began to get the hang of it and suddenly had an increase in your confidence with a feeling like you could fly．Once you begin to push yourself just that little bit extra，you quickly grow your comfort zone and feel braver to do even more．
Hang around with others：There are always those people whose lives are extraordinary．The best way to find out what they do different is to spend a little time with them．See how they think，speak，and act differently．You will be surprised at how quickly you begin to try some new things and feel more confident．This is a great way to follow some outstanding people and begin opening your mind to new ways of thinking．
Seize the day：There are opportunities that happen around us daily．Take notes on how many times you would really love to do something，but for some reason you find yourself saying no．Many times we say no because we feel we don't have time or money．Start saying YES to just one or two things you might have originally said no to．
The next time you find yourself feeling stuck in an ordinary life，try out at least one of these simple steps．Just that tiny bit of"extra"goes a long way and before you know it，you'll be expanding your world．
Passage outlineSupporting details
Here are five simple steps：
Make a list of 100things to do：Take out a piece of paper and write down anything and everything that comes to mind．From the littlest things to the most extreme，it all goes on your list．This simple act of writing this list stretches your imagination and opens up the possibilities to see your life．
Change up your routine：We are creatures of habit and this can lead to staying comfortable．Our life can tend to run on auto-pilot and we spend a large amount of time completely numb to what is happening around us．Therefore，by changing up our typical routine，we begin to have a better understanding of the experiences of our own life．
Learn something new every month or two：Remember when you were a kid and you had to learn something new all the time？You were nervous，excited，and a little scared when you first tried to ride a bike．But once you did it a few times，you began to get the hang of it and suddenly had an increase in your confidence with a feeling like you could fly．Once you begin to push yourself just that little bit extra，you quickly grow your comfort zone and feel braver to do even more．
Hang around with others：There are always those people whose lives are extraordinary．The best way to find out what they do different is to spend a little time with them．See how they think，speak，and act differently．You will be surprised at how quickly you begin to try some new things and feel more confident．This is a great way to follow some outstanding people and begin opening your mind to new ways of thinking．
Seize the day：There are opportunities that happen around us daily．Take notes on how many times you would really love to do something，but for some reason you find yourself saying no．Many times we say no because we feel we don't have time or money．Start saying YES to just one or two things you might have originally said no to．
The next time you find yourself feeling stuck in an ordinary life，try out at least one of these simple steps．Just that tiny bit of"extra"goes a long way and before you know it，you'll be expanding your world．
Passage outlineSupporting details
| Passage outline | Supporting details |
| Theme | Extraordinary life doesn't（71）necessarilybelong to the rich and famous and with attention （72）focused/fixed/concentratedon small things，it applies to everyone． |
| （73）Approachesto living an extraordinary life | ●List whatever （74）enters your mind，which makes it（75）possibleto see your life． ●Make a change to daily routine instead of living out of （76）habit to understand life experience better． ●Have a strong desire to learn new things regularly and gain （77）confidence in pushing yourself more． ●Devote time to （78）observingpeople with extraordinary life to get inspiration to change your ways of thinking． ●Get down to doing something that you（79）refuseto do previously for reason of time or money． |
| Conclusion | Your world will be（80）expanded as long as you take some simple measures． |
13．-How did you find the long talk given by the headmaster on Teacher's Day？
-Boring．I'd rather he ______ it short．（ ）
-Boring．I'd rather he ______ it short．（ ）
| A． | made | B． | had made | C． | should make | D． | makes |
14．Computer addiction can be described as the overuse of the computer which continues despite serious negative consequences for personal，social or occupational functions．However，not all people who spend hours each day on the computer are considered addicted．There are many uses for computers and the Internet and in many cases，an individual may spend 6or more hours in a day on the computer but still not be considered an addict．Therefore，there is no set number of hours that is considered a potential for computer addiction．
But those who are suffering from anxiety and depression caused by stress at work，relationships or financial problems tend to become computer addicts．Some people become addicted mainly because they feel bored with everything and feel like there is nothing else to do．
If one feels an intense desire to go online，play a computer game，or socialize as soon as he wakes up and before he goes to bed，he may have become an addict．Other symptoms include using the computer as the only source of entertainment，lying to his family and friends about the activities that he performs while on the computer．Some addicts possess anxious feelings when wanting to use the computer or knowing that time on the computer is limited．Others may lose track of time while on the computer and spend more time on it than intended．The computer can also be used as a form of escapism from reality．
Excessive computer use may result in the lack of face-to-face social interaction and an increasing amount of time and money on hardware，software and computer-related activities．Computer addiction makes one neglect his work，school，or family obligations．He often fails at repeated efforts to control computer use．So it's time to seek help for the sake of health．
Counseling （心理辅导） or therapy can focus on treating underlying mental health conditions that caused the addiction such as anxiety，depression，social trauma or other conditions．Many different options for group or community support are available to assist those addicts．Just getting out and interacting with others can be very rewarding to the computer addict．Another method is to focus on new interests．For instance，a computer user might take part in a new gym membership，spend time at the movies with friends or go out for a walk．If a computer user does feel that he must go onto the computer，consider talking himself out of the computer use unless it is absolutely necessary．If he does go on the computer，he must make a plan for what he will do when on the computer，how long it will take and what time you will be off of the computer．
）
But those who are suffering from anxiety and depression caused by stress at work，relationships or financial problems tend to become computer addicts．Some people become addicted mainly because they feel bored with everything and feel like there is nothing else to do．
If one feels an intense desire to go online，play a computer game，or socialize as soon as he wakes up and before he goes to bed，he may have become an addict．Other symptoms include using the computer as the only source of entertainment，lying to his family and friends about the activities that he performs while on the computer．Some addicts possess anxious feelings when wanting to use the computer or knowing that time on the computer is limited．Others may lose track of time while on the computer and spend more time on it than intended．The computer can also be used as a form of escapism from reality．
Excessive computer use may result in the lack of face-to-face social interaction and an increasing amount of time and money on hardware，software and computer-related activities．Computer addiction makes one neglect his work，school，or family obligations．He often fails at repeated efforts to control computer use．So it's time to seek help for the sake of health．
Counseling （心理辅导） or therapy can focus on treating underlying mental health conditions that caused the addiction such as anxiety，depression，social trauma or other conditions．Many different options for group or community support are available to assist those addicts．Just getting out and interacting with others can be very rewarding to the computer addict．Another method is to focus on new interests．For instance，a computer user might take part in a new gym membership，spend time at the movies with friends or go out for a walk．If a computer user does feel that he must go onto the computer，consider talking himself out of the computer use unless it is absolutely necessary．If he does go on the computer，he must make a plan for what he will do when on the computer，how long it will take and what time you will be off of the computer．
| Computer Addiction | |
Introduction | ●Computer addiction refers to the overuse of the computer （71）regardless of serious negative consequences． ●There is no strict （72）limit to the time spent on the computer as to computer addiction． |
（73）Causes | ●Being anxious and depressed because of the stress at work，relationships or financial problems． ●Showing no （74）interest in anything except the computer． |
Symptoms | ●Having a strong desire to go online whether before going to bed or after waking up． ●Having no sources of entertainment （75）other than the computer． ●Feeling anxious when knowing that time on the computer is limited． ●Failing to manage their time on computer once they are （76）addicted to it． |
Effects | ●Spending less time on face-to-face interaction than that on the computer． ●Paying little （77）attention to his work，school，or family responsibilities． ●Being unable to control computer use in （78）spite of repeated efforts． |
Treatments | ●Seeking counseling，therapy or support of a group or a community． ●Interacting with others face-to-face and having attention （79）focused/concentrated on new interests． ●Minimizing the amount of time spent on computer and making a specific plan if going on the computer is a （80）must． |
11．假如你是高一（1）班学生李华．你校校报英文版正在开展"My Hero"的文章征集活动．请你根据以下有关我国网球选手李娜的情况写一篇稿件，向校报投稿．
要求：
（1）文章开头已给出，不计入词数；
（2）可适当增加细节，以使全文流畅完整；
（3）词数不少于60．
参考词汇：
教练：coach 大满贯女子单打冠军：the first Grand Slam singles champion
In my heart，Li Na is a real hero．
要求：
（1）文章开头已给出，不计入词数；
（2）可适当增加细节，以使全文流畅完整；
（3）词数不少于60．
参考词汇：
教练：coach 大满贯女子单打冠军：the first Grand Slam singles champion
| 姓名 | 李娜 |
| 性别 | 女 |
| 出生日期、地点 | 1982年，湖北 |
| 职业 | 著名女子网球选手 |
| 经历 | 6岁开始训练，并表现出对网球的兴趣．后来在丈夫的鼓励和教练的帮助下，刻苦训练，不断提高自己的技术水平，并取得了很大的进步． |
| 成绩 | 亚洲第一位大满贯女子单打冠军得主 |
| 爱好 | 读书、旅行． |
12．你接受了校报的邀请，为其用英语写一篇人物介绍．
[写作内容]
请根据以下表格的信息，介绍一位名人．
*《红高粱家族》Red Sorghum Clan；**《酒国》The Republic of Wine；***《生死疲劳》Life and Death Are Wearing Me Out；****2012年诺贝尔文学奖 The 2012Nobel Prize for literature；*****虚幻现实主义hallucinatory realism；******文学素质literary quality．
[写作要求]
只能用5个句子表达全部内容
[评分标准]
句子结构准确，信息内容完整，篇章连贯．
[写作内容]
请根据以下表格的信息，介绍一位名人．
| 姓名 | 管谟业 |
| 笔名 | 莫言 |
| 职业 | 作家 |
| 代表作品 | 《红高粱家族》《酒国》《生死疲劳》等 |
| 主要奖项 | 2012年诺贝尔文学奖 |
| 诺贝尔奖评委的观点 | 莫言的作品将虚幻现实主义与民间故事、历史与当代社会融合在一起 |
| 莫言本人对获奖的看法 | 1、获奖理由： 1）作品中的文学素质打动了诺奖评委； 2）作品展现了中国独特的文化和风情； 3）站在了人性的角度，超越了地区和种族的局限； 2、回应质疑： 感谢质疑他的人，让他进一步了解了自己的优点和缺陷． |
[写作要求]
只能用5个句子表达全部内容
[评分标准]
句子结构准确，信息内容完整，篇章连贯．