题目内容
Twelve years ago, a young traveler named Rhett Butler from San Francisco, California, visited the Sabah rainforest on Malaysian Borneo. In one area of the rainforest, he watched a bird flying through the trees. The beautiful sight left quite an impression on him. But weeks later, back home, Rhett Butler got the news that trees had been cut down in the area he visited.
To keep his website going, he travels around the world on several major trips each year. His working tools are a laptop computer, cameras and sometimes diving equipment. He often calls on experts for information. For example, he interviewed Alison Jolly, a top experts on lemurs(狐猴). He interviewed Rodney Jackson, a biologist who established the Snow Leopard Conservancy.
Stories like these have made Mongabay a favorite place on the Internet for researchers, students and teachers. In April, Time.Com named it one of the fifteen top climate and environment websites in the world.
1. What’s the main idea of the passage?
A. Rhett Butler and his website.
B. Rainforest on Malaysian Borneo.
C. How Rhett Butler protected rare animals.
D. How Rhett Butler made his website popular.
2.Rhett Butler didn’t publish his book about rainforests because _______.
A. making websites earns more money than writing books
B. he didn’t want to become a writer
C. the book was not about rainforest protection
D. he wanted to use the information to create a website
3.Which of the followings is NOT true about the Mongabay. Com?
A. It was set up in 1999.
B. It attracted many advertisers.
C. At least two related websites grew from it.
D. Rhett Butler made a lot of money from it.
4.To keep his website going, Rhett Butler ________.
A. kept visiting the rainforest
B. traveled around and interviewed experts
C. raised rare snow leopards
D. made a great number of advertisements
5.We can learn from the passage that _________.
A. Mongabay.Com was loved by researchers as well as students
B. kids. Mongabay.Com. has many stories written by kids
C. WildMadagascar.org is better known than Mongabay.Com
D. Rodney Jackson was once a businessman
1.A
2.D
3.D
4.B
5.A
【解析】略
I will never forget the year I was about twelve years old.My mother told us that we would not be 26 Christmas gifts because there was not enough money.I felt sad and thought, "What would I say when the other kids asked what I’d 27 ?" Just when I started to 28 that there would not be a Christmas that year, three women 29 at our house with gifts for all of us.For me they brought a doll.I felt such a sense of 30 that I would no longer have to be embarrassed when I returned to school.I wasn’t 31 .Somebody had thought 32 of me to bring me a gift.
Years later, when I stood in the kitchen of my new house, thinking how I wanted to make my 33 Christmas there special and memorable, I 34 remembered the women’s visit.I decided that I wanted to create that same feeling of 35 for as many children as I could possibly reach.
So I 36 a plan and gathered forty people from my company to help.We gathered about 125 orphans (孤儿) at the Christmas party.For every child, we wrapped colorful packages filled with toys, clothes, and school supplies, 37 with a child’s name.We wanted all of them to know they were 38.Before I called out their names and handed them their gifts, I 39 them that they couldn’t open their presents 40 every child had come forward.Finally the 41 they had been waiting for came as I called out, "One, two, three.Open your presents!" As the children opened their packages, their faces beamed and their bright smiles 42 up the room.The 43 in the room was obvious, and 44 wasn’t just about toys.It was a feeling — the feeling I knew 45 that Christmas so long ago when the women came to visit.I wasn’t forgotten.Somebody thought of me.I matter.
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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?
A.The guide of Admongo |
B.An education website for children |
C.A popular online video game |
D.A website aimed at children |
A.To attract the biggest market of buyers. |
B.To sell the products of its company. |
C.To help children know about advertising. |
D.To advertise the video game for children. |
A.Choose hair styles for their character. |
B.Travel to a supermarket. |
C.Eat in a fast-food restaurant. |
D.Play video games during the trip. |
A.important for the society |
B.the most potential buyers |
C.easily influenced by ads |
D.easily affected by poor products |
A.healthy | B.of high nutrition |
C.yummy | D.of low quality |
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids of that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Comission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】The best title of the text may be ________.
A.The guide of Admongo | B.An education website for children |
C.A popular online video game | D.An advertising website |
A.attract the biggest market of buyers. |
B.sell the products of its company. |
C.help children know about advertising. |
D.advertise the video game for children. |
A.choose hair styles for their character. | B.travel to a supermarket. |
C.eat in a fast-food restaurant. | D.play video games during the trip. |
A.healthy | B.of high nutrition | C.yummy | D.of low quality |