IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A.needs large space to assembly furniture

B.is a business concept inspired by Kamprad

C.helps reduce transportation costs

D.makes the company self-sufficient

2.What is the main idea of the passage?

A.Ingvar Kamprad is the richest man in the world.

B.IKEA is the world’s largest furniture retailer.

C.The advantage of IKEA’s furniture is dissembling.

D.Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A.Indifferent B.Optimistic

C.Doubtful D.Pessimistic

4.The passage is developed primarily in terms of ___________.

A.order of events

B.analysis of a process

C.examples that illustrate(阐释) a problem

D.comparison and contrast

SUMMER OUTDOOR MOVIES

Pre-movie activities

July 2:

The Great SBCC Challenge ----SBCC

July 9:

Magician ---- Jeff Evans

July 16:

Pizza Toss ---- Pagliacci

July 23:

Name the Right Price ---- Whole Foods Market

July 30:

Banana Races ---- Edible Arrangements

Aug 6:

60 Second Challenge ---- Inome

Aug 13:

Zumba Fitness ---- SBCC

Aug 20:

Movie Trivia Night ---- Bellevue. com

Family, Friends, and Neighbors, get cool !

Bring your picnics, blankets and low-back chairs!

The Parks & Community Services Department presents free outdoor movies with popcorn at Bellevue Downtown Park this summer. Grab a blanket, a low-back chair, family, friends, neighbors or co-workers, and head to the park. Sponsored by Inome, films will be shown under the stars on a huge, 40-foot inflatable(可充气的) screen with a state-of-the-art projection(放映) and sound system.

The movie series begins on Tuesday, July 2, 2014. Activities, which last about one hour, begin at 8 pm before each movie, so come early, stake your ground and have some fun. Movies are family-friendly and carry a PG (parental guidance) rating.

Support a great cause; each movie night is accompanied by a different charity. Please bring suggested donated items to support the organization of the night. Your donations will make a difference to the poor, disabled and disadvantaged.

● Location- Bellevue Downtown Park, 10201 NE Fourth St. Bellevue at Downtown Park’s parking lots.

● In case of inclement weather, such as heavy rains, or violent storms, movies will be held indoors at the South Bellevue Community Center, 14509 SE Newport Way.

● Movies and activities are subject to change without notice.

1.The movie series lasts about __________.

A. eight weeks B. five weeks

C. seven weeks D. ten weeks

2.Movies begin at about __________.

A. 6 pm B. 7 pm C. 8 pm D. 9 pm

3.We can infer that the Summer Outdoor Movies is mainly intended to _________.

A. provide amusements and entertainments for the kids

B. collect money for the poor, disabled and disadvantaged

C. promote new products made by Whole Foods Market

D. offer chances to young people to display their talents

4.The underlined word “ inclement” means “______”.

A. fine B. bad C. cool D. Hot

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