【题目】Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chains owner now favored rebranding Sparrow as Marcys restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

1What does the underlined word them in Paragraph 2 refer to?

A. customers of Sparrow restaurants

B. Sparrow restaurants

C. customers of other fast-food chains

D. other fast-food chains

2For what purpose did Pearson start the advertising campaign?

A. To build a good relationship with the public.

B. To stress the unusual tradition of Sparrow.

C. To learn about customers spending power.

D. To meet the challenge from Marcys restaurants.

3What was Pearsons achievement as a CEO?

A. He managed to pay off Sparrows debts.

B. He made Sparrow much more competitive.

C. He helped Sparrow take over a company.

D. He improved the welfare of Sparrow employees.

【题目】Wikipedia is an online encyclopedia(百科全书).This name is a combination of“wiki" and “encyclopedia". Wiki is the Hawaiian word for quick. Wiki websites are designed to enable users to make addition or edit any page Of the site.

Wikipedia has been accused of exhibiting systemic prejudice and mistakes.Critics argue that Wikipedia's open nature and a lack of proper sources for much of the information makes it unreliable,

Mention Wikipedia within the walls of academy and you'll find no shortage of opinions.That-s no surprise.Can an online encyclopedia that is edited by anyone be trusted as a credible information source? Should students be encouraged to use this tool? And is it even possible to discourage its users?

To find out, we performed a simple experiment.We selected 100 terms from the U.S.history textbooks, We chose a mix of items that students might be asked to research for a test or paper and we entered each item into Google to find out which websites the search engine suggests as the most useful links. The results are shocking. Google listed Wikipedia as the number one: 87 times out of 100.

Several conclusions can be drawn from this finding. First, people searching for information about these historical terms are finding the entries from Wikipedia helpful.Second, 6'banning" the use of Wikipedia appears hopelessly simple-minded.Jimmy Wales, one of Wikipedia's founders, told the New York Times, "They might as well suggest not listening to rock & roll either".

To our untrained eyes, the information from Wikipedia appeared just as reliable.The reason why the content is mostly reliable is probably that these terms are rather mainstream.The high-school level content is less likely to be wrong than the subjects studied in graduate schools. So when primary and secondary students are researching history, Wikipedia is still a proper place to start.

1Which of the following can best describe Wikipedia?

A.Wikipedia is from the Hawaiian language with the meaning of prejudice and mistakes.

B.Wikipedia is an online encyclopedia edited freely.

C.Wikipedia is an encyclopedia under public attack.

D.Wikipedia is a tool for enjoying rock & roll.

2What does "it" in the second paragraph refer to?

A.Wikipedia's open nature.

B.Wikipedia's lack of proper sources.

C.Wikipedia

D.Information on the Internet.

【题目】

There was a story many years ago of a school teacher Mrs. Thompson. She told the children on the first day that she loved them all the same. But that was a lie. There in the front row was a little boy named Teddy Stoddard. He didn't play well with the other children and he always needed a bath. She did not like him.

Then Mrs. Thompson got to know that Teddy was actually a very good boy before the death of his mother. Mrs. Thompson was ashamed of herself. She felt even worse when, like all her other students, Teddy brought her a Christmas present too. It was his mother's perfume (香水).

Teddy said, “Mrs. Thompson, today you smell just like my Mom used to.” After the children left she cried for at least an hour. On that very day, she stopped teaching reading, writing and math. Instead, she began to teach children.

Mrs. Thompson paid particular attention to Teddy. The boy's mind seemed to come alive. The more she encouraged him, the faster he improved. By the end of the sixth grade, Teddy had become one of the smartest children in the class.

Six years went by before she got a note from Teddy. He wrote that he had finished high school, third in his class, and she was still the best teacher he ever had in his whole life. He went to college. Mrs. Thompson got two more letters from him with the last one signed “Theodore F. Stoddard, M. D. (医学博士”.

The story doesn't end there. On his wedding day, Dr. Stoddard whispered in Mrs. Thompson's ear, “Thank you, Mrs. Thompson, for believing in me. You made me feel important and showed me that I could make a difference. "

Mrs. Thompson, with tears in her eyes, whispered back, “Teddy, you have it all wrong. You were the one who taught me that I could make a difference. I didn't know how to teach until I met you. "

【1】 In what way did Mrs. Thompson change?

A. She taught fewer school subjects.

B. She became stricter with her students.

C. She no longer liked her job as a teacher.

D. She cared more about educating students.

【2】 Why did Teddy thank Mrs. Thompson at his wedding?

A. She had kept in touch with him.

B. She had given him encouragement.

C. She had sent him Christmas presents.

D. She had taught him how to judge people.

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