When I was nine years old, I loved to go fishing with my dad. But the only thing that wasn’t very fun about it was that he could catch many fish while I couldn’t catch anything. I usually got pretty upset and kept asking him why. He always answered, “Son, if you want to catch a fish, you have to think like a fish.” I remember being even more upset then because, “I’m not a fish!” I didn’t know how to think like a fish. Besides, I reasoned, how could what I think influence what a fish does?

As I got a little older I began to understand what my dad really meant. So, I read some books on fish. And I even joined the local fishing club and started attending the monthly meetings. I learned that a fish is a cold-blooded animal and therefore is very sensitive to water temperature. That is why fish prefer shallow water to deep water because the former is warmer. Besides, water is usually warmer in direct sunlight than in the shade. Yet, fish don’t have any eyelids(眼皮) and the sun hurts their eyes… The more I understood fish, the more I became effective at finding and catching them.

When I grew up and entered the business world, I remember hearing my first boss say, “We all need to think like salespeople.” But it didn’t completely make sense. My dad never once said, “If you want to catch a fish you need to think like a fisherman.” What he said was, “You need to think like a fish.” Years later, with great efforts to promote long-term services to people much older and richer than me, I gradually learned what we all need is to think more like customers. It is not an easy job. I will show you how in the following chapters.

1.Why was the author upset in fishing trips when he was nine?

A. He could not influence a fish as his father did.

B. His father was not patient with him.

C. His father did not teach him fishing.

D. He could not catch a fish.

2.According to the author, fish are most likely to be found _________.

A. in shallow water under waterside trees

B. in deep water on cloudy days

C. in shallow water under sunlight

D. in deep water on sunny days

3.After entering the business world, the author found _________.

A. it easy to think like a customer

B. his first boss’s sales ideas reasonable

C. his father’s fishing advice inspiring

D. it difficult to sell services to poor people

4.This passage most likely comes from _________.

A. a fishing guide B. a millionaire’s biography

C. a novel on childhood D. a popular sales book

D

A four-year-old girl sees three biscuits divided between a stuffed crocodile and a teddy bear.The crocodile gets two; the bear one.“Is that fair?” asks the experimenter.The girl judges that it is not.“How about now?” asks the experimenter, breaking the bear’s single biscuit in half.The girl cheers up: “Oh yes, now it’s fair.They both have two.” Strangely, children feel very strongly about fairness, even when they hardly understand it.

Adults care about fairness too --- but how much? One way to find out is by using the ultimatum (最后通牒) game, created by economist Werner Guth.Jack is given a pile of money and proposes how it should be divided with Jill.Jill can accept Jack’s “ultimatum”, otherwise the deal is off, and neither gets anything.

Suppose Jack and Jill don’t care about fairness, just about accumulating cash.Then Jack can offer Jill as little as he likes and Jill will still accept.After all, a little money is more than no money.But imagine, instead, that Jack and Jill both care only about fairness and that the fairest outcome is equality.Then Jack would offer Jill half the money; and Jill wouldn’t accept otherwise.

What happens when we ask people to play this game for real? It turns out that people value fairness a lot.Anyone offered less than 20-30% of the money is likely to reject it.Receiving an unfair offers makes us feel sick.Happily, most offers are pretty equitable; indeed, by far the most common is a 50-50 split.

But children, and adults, also care about a very different sort of (un)fairness, namely cheating.Think how many games of snakes and ladders have ended in arguments when one child “accidentally” miscounts her moves and another child objects.But this sense of fairness isn’t about equality of outcome: games inevitably have winners and losers.Here, fairness is about playing by the rules.

Both fairness-as-equality and fairness-as-no-cheating matter.Which is more important: equality or no-cheating? I think the answer is neither.The national lottery(彩票), like other lotteries, certainly doesn’t make the world more equal: a few people get rich and most people get nothing.Nevertheless, we hope, it is fair --- but what does this mean? The fairness-as-no-cheating viewpoint has a ready answer: a lottery is fair if it is conducted according to the “rules”.But which rules? None of us has the slightest idea, I suspect.Suppose that buried in the small print at lottery HQ is a rule that forbids people with a particular surname (let’s say, Moriarty).So a Ms Moriarty could buy a ticket each week for years without any chance of success.

How would she react if she found out? Surely with anger: how dare the organisers let her play, week after week, without mentioning that she couldn’t possibly win! She’d reasonably feel unfairly treated because ___________________.

To protest(抗议) against unfairness, then, is to make an accusation of bad faith.From this viewpoint, an equal split between the crocodile and the bear seems fair because (normally, at least), it is the only split they would both agree to.But were the girl to learn that the crocodile doesn’t like biscuits or that the bear isn’t hungry, I suspect she’d think it perfectly fair for one toy to take the whole.Inequality of biscuits (or anything else) isn’t necessarily unfair, if both parties are happy.And the unfairness of cheating comes from the same source: we’d never accept that someone else can unilaterally(单方面地) violate agreements that we have all signed up to.

So perhaps the four-year-old’s intuitions(直觉) about fairness is the beginnings of an understanding of negotiation.With a sense of fairness, people will have to make us acceptable offers (or we’ll reject their ultimatums) and stick by the (reasonable) rules, or we’ll be on the warpath.So a sense of fairness is crucial to effective negotiation; and negotiation, over toys, treats etc, is part of life.

1.It can be inferred that in the ultimatum game, _____.

A.Jack keeps back all the money

B.Jill can negotiate fair division with Jack

C.Jack has the final say in the division of money

D.Jill has no choice but to accept any amount of money

2.From Paragraph 2 to 4, we can conclude _____.

A.people will sacrifice money to avoid unfairness

B.fairness means as much to adults as to children

C.something is better than nothing after all

D.a 30-70 split is acceptable to the majority

3.Which of the following does fairness-as-no-cheating apply to?

A.divisions of housework

B.favoritism between children

C.banned drugs in sport

D.schooling opportunities

4.Which of the following best fits in the blank in Paragraph 7?

A.the lottery didn’t follow the rules

B.she was cheated out of the money

C.the lottery wasn’t equal at all

D.she would never have agreed to those rules

5.The chief factor in preventing unfairness is to _____.

A.observe agreements

B.establish rules

C.strengthen morality

D.understand negotiation

6. The main purpose of the passage is to ______

A.declare the importance of fairness

B.suggest how to achieve fairness

C.present different attitudes to fairness

D.explain why we love fairness

The Pacific island nation of Nauru used to be a beautiful place. Now it is an ecological disaster area. Nauru's heartbreaking story could have one good consequence-other countries might learn from its mistakes.

For thousands of years, Polynesian people lived in the remote island of Nauru, far from western civilization. The first European to arrive was John Fearn in 1798. He was the British captain of the Hunter, a whaling ship. He called the island Pleasant Island.

However, because it was very remote, Nauru had little communication with Europeans at first. The whaling ships and other traders began to visit, bringing guns and alcohol. These elements destroyed the social balance of the twelve family groups on the island. A ten-year civil war started, which reduced the population from 1,400 to 900.

Nauru's real troubles began in 1899 when a British mining company discovered phosphate(磷酸盐)on the island. In fact, it found that the island of Nauru was nearly all phosphate, which was a very important fertilizer for farming. The company began mining the phosphate.

A phosphate mine is not a hole in the ground; it is a strip mine. When a company strip-mines, it removes the top player of soil. Then it takes away the material it wants. Strip mining totally destroys the land. Gradually, the lovely island or Nauru started to look like the moon.

In 1968, Nauru became one of the richest countries in the world. Every year the government received millions and millions of dollars for its phosphate.

Unfortunately, the leaders invested the money unwisely and lost millions of dollars. In addition, they used millions more dollars for personal expenses. Soon people realized that they had a terrible problem—their phosphate was running out. Ninety percent of their island was destroyed and they had nothing. By 2000, Nauru was financially ruined. Experts say that it would take approximately$433, 600, 000 and more than 20 years to repair the island. This will probably never happen.

1.What was Nauru like before the Europeans came?

A. Rich and powerful

B. Modern and open

C. Peaceful and attractive

D. Greedy and aggressive

2.The ecological disaster in Nauru resulted from .

A. soil pollution B. phosphate overmining

C. farming activity D. whale hunting

3.Which of the following was a cause of Nauru's financial problem?

A. Its leaders misused the money

B. It spent too much repairing the island

C. Its phosphate mining cost much money

D. It lost millions of dollars in the civil war.

4.What can we learn about Nauru from the last paragraph?

A. The leaders will take the experts' words seriously

B. The phosphate mines were destroyed

C. The island was abandoned by the Nauruans

D. The ecological damage is difficult to repair.

MOOCs (Massive Open Online Courses) are free, but without tutoring, and are open to anyone, anywhere in the world. The courses are flexible – normally three to five hours of study a week – done at any time, short (5 to 10 weeks) and video-rich. They are also heavily dependent on crowd sourcing: you can discuss a course with fellow students through online forums, discussion boards and peer review. Students don't have to finish the courses, pass assessments or do assignments, but, if they do, they get a certification of participation.

The Open University launched FutureLearn, the UK's answer to US platforms such as Coursera, EdX and Udacity, which have been offering MOOCs from top US universities for the past two years. The response has been incredible, with more than three million people registering worldwide. Meanwhile, in 2012, Edinburgh University became the first non-US institution to join Coursera's partnership, comprising 13 universities. “We already run 50 online master's degrees, so this was a logical expansion,” says Professor Jeff Haywood, Edinburgh's vice-principal. “It's an investment in teaching methods research. How am I going to teach introductory philosophy to 100,000 people? That's what I call educational R&D.” He adds “If you look ahead 10 years, you'd expect all students graduating to have taken some online courses, so you've got to research that. Our MOOCs are no more in competition with our degrees than a lifelong learning course because they don't carry credits.”

Cooperation is key, Haywood stresses. It is far better to offer 20-30 courses in your own areas of expertise (专门技能) and let other institutions do likewise. Professor Mike Sharples, FutureLearn's academic lead, goes further: “We've tied the elements available before into a package of courses offered by leading universities worldwide on a new software platform, with a new way of promoting it and also a new social-learning teaching method. You won't just receive an exam, but be able to discuss and mark each other's assignments.”

Bath University, one of more than 20 universities working with FutureLearn, launches its first course, Inside Cancer, next January, and regards MOOCs as a way of breaking down age barriers. "There's no reason why someone doing GCSEs should not look at our MOOCs and get quite a way through them, or someone at PhD level and beyond," says Professor Bernie Morley, expert for learning and teaching.

1.MOOCs have these features EXCEPT that ___________.

A. MOOCs have a platform for learners to share their learning experience

B. MOOCs provide teachers’ instructions if you have some difficulty

C. MOOCs can be adjusted according to people’s learning pace

D. MOOCs are free of charge for anyone

2.The response to Future Learn has been thought to be unbelievable mainly because ___________.

A. all the courses on the platform are available to anyone in the world

B. the number of people registering in the platform is beyond expectation

C. Edinburgh University became the first non-US institution to join it

D. students can get a certification of participation without passing assessments

3.What can be inferred from Professor Bernie Morley in the last paragraph?

A. MOOCs are not so competitive as lifelong learning courses due to the problems of credits.

B. Inside Cancer will be the most popular course for someone doing GCSEs.

C. People at PhD level have already known everything about MOOCs.

D. People with various learning levels will probably show interest in MOOCs.

4.The passage mainly deals with ___________.

A. the advantages of online teaching methods

B. the various opinions on FutureLearn

C. the appearance of a new learning platform

D. the popularity of no-credit courses

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