Classified advertising is the advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising . Such groupings as “Help Wanted , “Real Estate , “Los 题目和参考答案——青夏教育精英家教网—

题目内容

Classified advertising is the advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising . Such groupings as “Help Wanted”, “Real Estate (房地产)” , “Lost and Found” are made , the rate charged being less than for display advertising . Classified advertisements are a convenience to the reader and a saving to the advertiser. The reader who is interested in particular kinds of advertisements finds all advertisements of that type grouped for him . The advertisers may , on this account , use a very small advertisement that would be lost if it were placed among larger advertisements in the paper . It is obvious that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper . He turns to a page of classified advertisements to search for the particular advertisements that will meet his needs . As his attention is very voluntary , the advertiser does not need to rely too much extent on display to get the reader’s attention .

Formerly all classified advertisements were of the same size and did not have display type . With the increase in the number of such advertisements , however , each advertiser within a certain group is competing with others in the same group for the reader’s attention . In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures . In that way the classified advertisement has in reality become a display advertisement . This is particularly true of real estate advertising .

1．Classified advertising is different from display advertising because .

A．all advertisements of a certain type are grouped together

B．it is more distinguished

C．it is more expensive

D．nowadays the classified advertisements are all of the same size

2．According to the writer , what sort of attitude do people have when they look at classified advertisements ?

A．They are in the frame of mind to buy nothing .

B．They are looking for something they need .

C．They feel lost because there are so many advertisements .

D．They feel the same as when they look at display advertisements .

3．What does the writer say about the classified advertisements that used to be put in the papers ?

A．They used to be voluntary . B．They use to use display type .

C．They were all of the same size . D．They had headline and more pictures .

4．Why have classified advertisements changed in appearance ?

A．Because people no longer want headlines and pictures .

B．Because real estate advertising is particularly popular now

2,4,6

C．Because the increase in the number of such advertisements means they have to be small now .

D．Because there are more advertisements now and more competition among advertisers .

1.A 2.B 3.C 4.D

练习册系列答案

相关题目

Romance does not have to fizzle out（失败） in long-term relationships and progress into a companionship/friendship-type love, a new study has found. Romantic love can last a lifetime and lead to happier, healthier 1 .

"Many believe that 2 love is the same as passionate（多情的）love," said lead researcher Bianca P. Acevedo, PhD, then at Stony Brook University (currently at University of California, Santa Barbara). "It isn't. Romantic love has the intensity, engagement and sexual chemistry that passionate love has, minus the obsessive component（过度成分）. Passionate or obsessive love includes 3 of uncertainty and anxiety. This kind of love 4 drive the shorter relationships but not the longer ones."

These findings 5 in the March issue of Review of General Psychology, published by the American Psychological Association.

Acevedo and co-researcher Arthur Aron, PhD, reviewed 25 studies with 6,070 individuals in short- and long-term relationships to 6 whether romantic love is associated with more satisfaction. To determine this, they 7 the relationships in each of the studies as romantic, passionate (romantic with obsession) or friendship-like love and categorized them as long- or short-term.

The researchers looked at 17 short-term relationship studies, which included 18- to 23-year-old college students who were 8 , dating or married, with the average relationship lasting less than four years. They also 9 at 10 long-term relationship studies including middle-aged couples who were typically married 10 years or more. Two of the 10 ncluded both long- and short-term relationships in which it was possible to distinguish the two samples.

The review found that those who reported greater romantic love were more 11 in both the short- and long-term relationships. Companion-like love was only moderately 12 with satisfaction in both short- and long-term relationships. And those who reported greater passionate love in their relationships were more satisfied in the short term 13 to the long term.

Couples who reported more satisfaction in their relationships also 14 being happier and having higher self-esteem.

Feeling that a partner is "there for you" 15 or a good relationship, Acevedo said, and facilitates（促进） feelings of romantic love. On the other hand, "feelings of insecurity are generally associated with 16 satisfaction, and in some 17 may spark conflict in the relationship. This can manifest（表白） into obsessive love," she said.

This discovery may change people's 18 of what they want in long-term relationships. According to the authors, companionship love, which is what many couples see as the natural 19 of a successful relationship, may be an unnecessary compromise(妥协). "Couples should strive for love with all the trimmings（修剪）," Acevedo said. "And couples who've been together a long time and wish to get back their romantic edge should know it is an attainable（可达到的） goal that, like most good things in life, 20 energy and devotion."

( ) 1. A. scholarships B. friendships C. relationships D. companionships

( ) 2. A. obsessive B. romantic C. passionate D. companion

( ) 3. A. feelings B. factors C. consequences D. barriers

( ) 4. A. contributes B. helps C. prevents D. speeds

( ) 5. A. occur B. take C. write D. appear

( ) 6. A. find out B. work out C. take out D. bring out

( ) 7. A. separated B. classified C. divided D. cut

( ) 8. A. alone B. lonely C. single D. unique

( ) 9. A. glanced B. glared C. stared D. looked

( ) 10. A. findings B. examinations C. experiments D. studies

( ) 11. A. unpleased B. disappointed C. satisfied D. desperate

( ) 12. A. referred B. associated C. contended D. conflicted

( ) 13. A. compared B. comparing C. added D. led

( ) 14. A. reported B. said C. believed D. hoped

( ) 15. A. takes B. makes C. means D. depends

( ) 16. A. higher B. lower C. no D. much

( ) 17. A. environments B. states C. air D. cases

( ) 18. A. views B. expectations C. remarks D. statements

( ) 19. A. progression B. change C. results D. choice

( ) 20. A. produces B. satisfies C. requires D. consumes

When I was an education official in Palo Alto, California, Polly Tyner, the president of our school board, wrote a letter that was printed in the Palo Alto Times. Polly’s son, Jim had great difficulty in school. He was classified as educationally disabled and required a great deal of patience on the part of his parents and teachers. But Jim was a happy kid with a great smile that lit up the room. His parents acknowledged his academic difficulties, but always tried to help him see his strengths so that he could walk with pride. Shortly after Jim finished high school, he was killed in a motorcycle accident. After his death, his mother submitted this letter to the newspaper.

Today we buried our 20-year-old son. He was killed instantly in a motorcycle accident on Friday night. How I wish I had known when I talked to him last that it would be the last time. If I had only known I would have said, “Jim, I love you and I’m very proud of you.”

I would have taken the time to count the many blessings he brought to the lives of the many who loved him. I would have taken the time to appreciate his beautiful smile, the sound of his laughter, his genuine love of people.

When you put all the good qualities on the scale and try to balance all the irritating phenomena such as the radio which was always too loud, the haircut that wasn’t to our liking, the dirty socks under the bed, etc., your angry feelings won’t amount to much.

I won’t get another chance to tell my son all that I would have wanted him to hear, but, other parents, you do have a chance. Tell your young people what you would want them to hear as if you knew it would be your last conversation. The last time I talked to Jim was the day he died. He called me to say, “Hi, Mom! I just called to say I love you. Got to go to work. Bye.” He gave me something to treasure forever.

If there is any purpose at all for Jim’s death, maybe it is to make others appreciate more of life and to have people, especially family members, take the time to let each other know just how much we care.

According to the passage, we know that ________.

A. Jim kept to himself

B. Jim did very well in his studies

C. Jim’s parents were patient with him

D. Jim failed to finish his high school.

The underlined word “irritating” in Paragraph 4 means _________.

A. annoying B. aggressive C. impatient D. thrilling

By writing the letter printed in the Palo Alto Times, the mother intends to ______________.

A. mourn her son’s sudden death in a traffic accident

B. remind people to be cautious of motorcycles

C. advise people to take the chance to express their love in time

D. appreciate more of life than ever before

What can be the best title of the passage?

A. Love your Family B. Do it Today

C. Walk with Pride D. Appreciate Smiles

Below are some classified ads from an English newspaper.

Classified ads

FOR DIRECT CLASSIFIED SERVICE CALL 800―0557 10A.M.-4P.M. MONDAY-FRIDAY

FOR SALE

COME to moving sale----Plants, pottery, books, clothes, etc, Sat, Dec. 14#----9a.m.-5p.m.1612 Femdale, Apt. I.800-4696.

USED FUT COATS and JACKETS. GOOD condition. $30-$50. Call 800-0436 after 12 noon.

MOVING: Must sell. TV21”, $50; AM/FM radio A/C or battery, $15; cassette tape recorder, $10. Call Jon or Pat, 800-0739 after 5 p.m. or weekends.

SHEEPSKIN COAT: man’s, size 42, I year old. $85. After 6 p.m.,. 800-5224.

LOST AND FOUND

FOUND: Cat, 6 months old, black and white markings. Found near Linden and South U. Steve. 800-4661.

LOST: Gold wire rim glasses in brown case. Campus area. Reward, Call Gregg 800-2896.

FOUND: Set of keys on

Tappan near Hill intersection. Identify key chain. Call 800-9662.

FOUND: Nov.&----A black and white puppy in Packard-Jewett area. 800-5770.

PERSONAL

OVERSEAS JOBS---Australia, Europe, S.Ameriea, Africa. Students all professions and occupations, $700 to $3000 monthly. Expenses paid, overtime. Sightseeing, Free information at STUDENTS’UNION.

THE INTERNATIONAL CEMTER plans to publish a booklet of student travel adventures. If you like to write about your foreign experiences, unusual or just plain interesting. Call us (800-9310) and ask for Mike or Janet.

UNSURE WHAT TO DO?

Life-Planning Workshop, Dec. 13^th -15^th, Bob and Margaret Atwood, 800-0046.

ROOMMATES

FEMALE ROOMMATE

WAMTED: Own room near campus. Available December 1^st . Rent $300 per month until March 1^st . $450 thereafter. Call Jill for details, 800-7839.

MEED PERSON to assume lease for own bedroom in apt. near campus, ＄’380/mo. starting Jan. 1^st. Call 800-6157 after 5p.m..

DOMESTIC SERVICE

EARLY HOUR WAKE-UP SERVICE: For prompt, courteous wake-up service, call 800-0760.

HELP WANTED

BABYSLTTER―MY HOME If you are available a few hours during the day, and some evenings to care for 2 school-age children, please call Gayle Moore, days 800-1111, evenings and weekends 800-4964.

PERSONS WANTED for delivery work, Own transportation. Good pay. Apply 2311 E. Stadium. Office 101, after 9 a.m.

TELEPHONE RECEPTIONIST WAMTED. NO experience necessary. Good pay. Apply 2311 E. Stadium. Office 101, after 9 a.m.

WAITRESS WANTED: 10 a.m.-2 p.m. or 10:30 a.m.-5 p.m. Apply in person. 207 S. Main, Curtis Restaurant.

HELP WANTED for house cleaning 1／2 day on weekends. When----to be discussed for mutual convenience. Good wages. Sylvan Street. Call 800-2817.

45. Where will you post a notice if you need someone to look after your children?

A.PERSONAL B.HELP WANTED C.DOMESTIC SERVICE D.ROOMMATES

46. A second-hand jacket will probably cost you .

A.$60 B.$40 C.$20 D.10

47. To have your travel notes published, you may contact .

A. Students’ Union B.Gayle Mcore

C.The International Center D.Life Planning Workshop

48. If you want to have someone wake you up in the morning, you may call .

A.800-5224 B.800-5770 C.800-7839 D.800-0760

C
Classified ads
For direct classified service, call 800-0667 10 a.m.-4 p.m., Monday—Friday.
For rent
Excellent room for girls, begins Jan., 2,4,or 8 months lease(租期). Single,$105-125.Double,$140. Call 800-1932.
Family home, 3 bedrooms, large yard.$275. Call 800-4300
**********************************************************************************
For sale
Sheepskin coat, men’s size 42, 1 year old. $85. After 6 p.m.Call 800-5224.
Color TV21,$150；transistor radio, $15；recorder,$25. Call 800-0739.
**********************************************************************************
Help wanted
Babysitter — My home
If you could find a few hours during the day, some evenings and weekends to care for 2 school-age children, please call 800-1111.
**********************************************************************************
Lost
A black bag with a pencil-box and some books left in the reading room. Will the finder please come to Class 3,Grade 1?
**********************************************************************************
Found
A green Jacket was left on the sports ground yesterday afternoon(April 15th).Will the owner please ring 656-6688?
59.“Classified ads”may probably mean____________.
A.ads about everyone’s life
B.ads giving one some necessary information
C.ads divided into different groups according to a certain rule
D.ads for which you needn’t pay any money
60.If you want to place an ad. What number should you call?
A.800-0739.                 B.800-1932.                 C.800-4300.                 D.800-0667.
61.If you want to get a used color TV and a recorder, how much will you have to pay?
A.＄275.                      B. ＄150.                    C. ＄25.                     D.＄175.
62.If you want to find a part-time job,you will look at                .
A.For rent                   B.For sale                     C.Help wanted                     D.Lost
63.If you can’t find your school card,you will put up a notice at_________.
A.Lost                          B.Found                       C.Help wanted                     D.For sale

When I was seven my father gave me a Timex, my first watch. I loved it, wore it for years, and haven’t had another one since it stopped ticking a decade ago. Why? Because I don’t need one. I have a mobile phone and I’m always near someone with an iPod or something like that. All these devices（装置）tell the time — which is why, if you look around, you’ll see lots of empty wrists; sales of watches to young adults have been going down since 2007.
But while the wise have realized that they don’t need them, others—apparently including some distinguished men of our time—are spending total fortunes on them. Brands such as Rolex, Patek Philippe and Breitling command shocking prices, up to ￡250,000 for a piece.
This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than cheap clothes. But these days all watches tell the time as well as all other watches. Expensive watches come with extra functions — but who needs them? How often do you dive to 300 metres into the sea or need to find your direction in the area around the South Pole? So why pay that much of five years’ school fees for watches that allow you to do these things?
If justice were done, the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note. Instead the Swiss reinvented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man wearing it. Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world.
Watches are now classified as “investments”（投资）. A 1994 Patek Philippe recently sold for nearly ￡350,000, while 1960s Rolexes have gone from ￡15,000 to ￡30,000 plus in a year. But a watch is not an investment. It’s a toy for self-satisfaction, a matter of fashion. Prices may keep going up—they’ve been rising for 15 years. But when fashion moves on, the owner of that ￡350,000 beauty will suddenly find his pride and joy is no more a good investment than my childhood Timex.
【小题1】The sales of watches to young people have fallen because they______.

A．have other devices to tell the time	B．think watches too expensive
C．prefer to wear an iPod	D．have no sense of time

【小题2】 It seems ridiculous to the writer that ______.

A．people dive 300 metres into the sea

B．expensive clothes sell better than cheap ones

C．cheap cars don’t run as fast as expensive ones

D．expensive watches with unnecessary functions still sell

【小题3】What can be learnt about Swiss watch industry from the passage?

A．It targets rich people as its potential customers.

B．It’s hard for the industry to beat its competitors.

C．It wastes a huge amount of money in advertising.

D．It’s easy for the industry to reinvent cheap watches.

【小题4】Which would be the best title for the passage?

A．Timex or Rolex?	B．My Childhood Timex
C．Watches? Not for Me!	D．Watches — a Valuable Collection

试题分类