题目内容
Does Radio
Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising program are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
1.The purpose of advertising is ____.
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A．to increase product sales |
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B．to make a product much better |
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C．to spend more money |
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D．to reduce the production |
2.Which of the following can be used in place of the underlined phrase "hand in hand" ?
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A．Here and there. |
B．Again and again. |
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C．As usual. |
D．At the same time. |
3. What is meant by what managers said in the second paragraph?
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A．A11 the money on advertising was wasted. |
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B．Not all the advertisements were well designed. |
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C．A11 the managers knew about advertising then. |
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D．Managers spent no money on advertising. |
4.What does the writer think of advertising?
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A．Useless. |
B．Unnecessary. |
C．Important. |
D．Wasteful. |