The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succ 题目和参考答案——青夏教育精英家教网—

题目内容

The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（报价）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
【小题1】In making market investigations, one should ______.

A．get enough information concerned	B．advertise his products
C．produce high quality goods	D．none of the above

【小题2】The word "indispensable" in the first line means ______.

A．impossible	B．necessary
C．advisable	D．available

【小题3】 Which of the following statements is NOT true?

A．The relationship between market investigation and sales promotion is just as that of the lips and
teeth.

B．It is impossible to succeed in selling a product without market investigation.

C．There are various ways of making market investigation.

D．Production goes before market investigation.

【小题4】All the following are channels to get market information except ________.

A．to have commercial counsellor' s office of our embassies stationed abroad

B．to promote the quality of our own products

C．to send trade groups abroad every now and then

D．to have face-to-face talk

s with foreign businessmen

【小题1】A【小题1】B【小题1】D【小题1】B

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Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.

1.Fashion magazines today .

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B．no longer put models on the cover

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D．judge the market potential of every celebrity correctly

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D．influence the price of a celebrity’s products

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A．celebrity and personal style B．celebrity and market potential

C．celebrity and fashion design D．celebrity and clothing industry

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