题目内容

7. The article helps readers have a better understanding and appreciation of the work as well as his

style and thought,from        a lot. (benefit)

这篇文章帮助读者更好地理解和欣赏他的作品，风格和思想，读者可以从中获益不少。

7. which readers can benefit考查定语从句。"从……中获益"为短语benefit... fromc定语从句中介词提前，连接词只能用which(指物)或whom (指人).不能用that.

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Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public，and then they have sold audiences to advertisers.

An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons―the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs，especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers， cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers， and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States，in?cluding many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars,business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.

Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of "company cars" and computers. With such viewers，these programs don, t need high ratings to stay on the air.

(   ) 8. Television sport programs on weekend afternoons        .

A.  result in more sport events

B.  get more viewers to play sports

C.  make more people interested in television

D.  bring more money to the television networks

(   ) 9. Why would weekend afternoons become dead time without sport programs?

A.  Because there would be few viewers.

B.  Because the advertisers would be off work.

C.  Because television programs would go slow.

D.  Because viewers would pay less for watching television.
(   ) 10. In many families,men make decisions on        .

A. holiday    B. sports viewing
C. television shopping    D. expensive purchases
(   ) 11. The ratings are not important for golf and tennis programs because        .

A.  their advertisers are carmakers

B.  their viewers are attracted by sports

C.  their advertisers target at rich people

D.  their viewers can afford expensive cars 

(   ) 12. What is the passage mainly about?

A.  Television viewers are mostly male viewers.

B.  Rich viewers contribute most to television companies.

C.  Sports are gaining importance in advertising on television.

D.  Commercial advertisers are the major sponsors of sport events.

1. No sooner        at the lab than he got down to the research work with his partners. (arrive)

他一到达实验室就开始与同事一起着手他们的研究工作。

(   ) 5. If your knowledge can be in some way        with my experience,we are sure to

succeed.

A. substituted    B. acknowledged C. declined    D. combined

2. That was the first time David                by writing articles for newspapers. (earn)

那是David第一次靠给报纸写文章而谋生。

一个英文网站正面向中学生征稿，请你写一篇英语稿件，介绍"中秋节"及这个节日里的主要活动。

写作要点：它是中国的传统节日之一；家人团聚；人们赏月、吃月饼，还有旅游、访友等

其他活动。

注意：1.词数120左右;

2.可以适当增加细节，以使行文连贯。参考词汇：中秋节the Mid-Autumn Festival农历lunar calendar 赏月enjoy the full moon月饼moon cake

(   ) 7. In order to achieve and guarantee basic human rights，equality of opportunity is         .

A. favorable    B. essential C. genuine    D. particular

(   ) 1. There is a peaceful and calm        in the country，quite different from that of a big city.

A. atmosphere    B. climate C. system    D. occasion

10. The father as well as his three children         on the frozen river every winter, (go)

爸爸和三个孩子每年冬天都到结冰的河上溜水 

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