Twelve years ago, I was a 19 -year-old guy living in the French A1ps. In February 2004, while skiing the back - country in Val d’Isere, I fell off the mountain, resulting in a right leg broken in several pieces. I was helicoptered to hospital, operated on immediately—and there started my adult life.

Before the accident, I was on a path to what I hoped would be a career in rugby. After-wards, and participation in collision sport was gone. I found a replacement in cycling. Unfortunately, by late 2012, I tried to cycle up Mount Ventoux, but it was halfway up when the pain hit me and I gave up.

A decision needed to be made on a next step. I had to have my lower right leg cut off. Several months later, I had my first proper weight - bearing prosthetic (假肢). I jumped on a train with my bike to Mount Ventoux. Though it certainly wasn’t my quickest, I did it.

Two weeks later, I was lucky enough to be given a running blade; I bounced on it that day and then raced my triathlon (三项全能) on the Monday. So, that was me, up and running - almost 12 years since I had last run.

Along with my running coach, I complete a “make every kilometre count” programme of four runs per week alongside a busy cycle, swim and gym schedule. So far this year, I have raced a 10k with an unexpected personal best in January of 38:04. I have my first speed triathlon in late March before heading to North Korea to compete in the Pyongyang Marathon on 10 April.

If my lifetime allows, I will attempt to race in every country in the world. In the meantime, I’ll keep on running — and, when it hurts and I’ m low on motivation, I’ll remember how far I’ve come and how much further I’ve got to go.

1.What had been the author’s special interest before the accident?

A. Skiing. B. Running.

C. Cycling. D. Rugby.

2.How was the author, s second try of cycling up Mount Ventoux?

A. He fell off and was seriously hurt.

B. He gave up because of great pain.

C. He was the quickest to get to the top.

D. He succeeded in getting to the top.

3.What is the author’s wish?

A. To race all over the world.

B. To participate in collision sport.

C. To cycle up Mount Ventoux again.

D. To compete in the Pyongyang Marathon.

4.Which of the following word best describes the author?

A. Enthusiastic. B. Considerate.

C. Determined. D. Generous.

You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:

“I can't believe it-Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group.They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”It is true, because everyone knows an ad is trying to persuade you to buy something.However, you don't know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so as to ________.

A. get the sweater at a lower price

B. be heard by people around

C. be admired by other shoppers

D. decide on buying the sweater

2.Lorenzo Bertolla is ________.

A. a very popular male singer

B. an advertising agency

C. a clothing company in Rome

D. the brand name of clothes

3.What can we infer from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tends to be more easily influenced by all kinds of ads.

C. That traditional advertising is too direct may lead to its decreasing effectiveness.

D. Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the passage?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

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