题目内容

Mickey Mouse is one of the most famous super cartoon stars ________ made by Disney.

A.
who was
B.
which are
C.
that were
D.
who is

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第三部分：阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每篇短文后所给各题的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
A
SINGAPOREAN singer JJ Lam，29，admitted that this March couldn’t be better：He outshined Taiwanese superstar Jay Chou and bagged four awards at the China Original Music Pop Chart Award(中国原创音乐流行榜) ceremony，including the most coveted(最渴望得到的)best male singer title．
Yet the trophies(奖杯)were only part of an exciting month．Knowing that he has an O1ympic champion fan，Lam was so happy that he prepared his own gifts for Zhou Yang，the speed skating gold medalist：an autographed(签名的)CD and a Mickey Mouse doll．He even invited Zhou to his birthday party on March 26 after Zhou told him that it was a great pity she had had to miss Lam's Beijing concert last year．
Lam showed his love and talent for music as early as middle school，but it doesn't mean he easily got to where he is now．Like many young men his age，Lam was once hooked(沉迷)on video games．“One in particular，World of Warcraft，obsessed(迷住)me,” he said．“I made up my own stories and characters and once I even composed(编曲)a soundtrack for the game.”
But luckily Lam soon realized things would have to change．“There was no future in playing games and I had to think about the years ahead,” he said．
After finishing high school，Lam joined the army. On the small island where he was stationed，he wrote dozens of songs．Still，his ambition of one day being a pop singer seemed an unrealistic dream to others．“Later，when my former officers heard my songs being played on the radio, they couldn’t believe it.” he said．
Not that the road to success wasn't a rocky one．When Lam went to Taiwan to develop his career, he felt lonely at first．He started playing computer games again．“I indulged(沉溺) myself in games day and night," he said．“But I came to realize that I mustn’t 1et the games take over my 1ife．I had to go out，see people and meet life’s challenges head on．”
61．JJ Lam outshone Jay Chou by___________．
A．winning four awards at a ceremony
B．being the gold medalist Zhou Yang’s favorite singer
C．winning the award for best new artist
D．writing more popular original songs
62．Which of the following statements about JJ Lam is FALSE?
A．His parents guided him through success．
B．He was once obsessed with video games．
C．He wrote a song for the game WOW．
D．He understood that playing games would not give him a secure future．
63．The last paragraph tells us that___________
A．lam has a talent for different music styles
B．lam became famous overnight
C．playing video games helps Lam release pressure
D．lam went through hard times before he became successful
64．Which of the following elements has NOT contributed to Lam’s success，according to the article?
A．His passion for music． B．His song-writing talent．
C．Support from fans． D．The skills he learned in the army．

认真阅读下列短文，并根据所读内容在文章后表格中的空格里填人一个最恰当的单词。

注意：每个空格只填1个单词，请将答案写在答题卡上相应题号的横线上。

If Mickey Mouse is a westerner who has captured the world，Hello Kitty is the world’s sweetheart from Asia. With its two innocent black eyes and the cute ribbon on its ear，this white-faced kitten has captivated(迷住）the hearts of women of all ages since 1974.

Hello Kitty is found on more than 50 thousand items，including toys，school supplies，make-up and even neckties.

To celebrate the character’s 38' birthday，an exhibition called“Inside Kitty" is underway at the Seongnam Arts Center in Yatab-dong.

“Kitty was not popular at all at first，even in Japan. Only since 1985，11 years after it was born，have people started to pay attention to it，”Yuko Yamaguchi，one of the designers of the

character，told the press.

“Hello Kitty was only for kids then. But in 1987，I got a letter from a high school student who said that her friends teased her because she had a Hello Kitty product. She asked the com-pany to make something that did not look strange for her to carry around. Since then we’ve tried to come up with things that all ages can enjoy，”Yamaguchi said.

Hello Kitty became popular after being displayed in Anna Sui boutiques(精品店）in the United States. Young women from all over the world have been in love with the character ever since. The boutique of MAC，a make-up brand，packed，on the day the brand was released，its first products made in collaboration with Hello Kitty.

“The character has to communicate with people. It should change over time，and always

stay fashionable，＂Yamaguchi said. “Inside Kitty" starts by viewing the past of the character. Kitty fans will be delighted to see Hello Kitty items from throughout the past 38 years on display.

基础训练篇（9）

Walt Disney, a great film-maker, was born in Chicago in 1901 (1)_________ died in 1966. (2)__________ a young man, he wanted very much to be an artist. He went to a newspaper office in the hope (3)__________ getting a job there, (4)_________ he had no luck.

He didn’t lose heart. He kept on (5)______________ (draw) lots of pictures. Being poor, he had to sit in the family garage（车库）,drawing pictures. Day (6)_________ day, he worked hard. Several years (7)____________, he succeeded in (8)______________ (make) his first cartoon character — Mickey Mouse. From then (9)______________ , he became a successful cartoon maker. Many characters in his cartoons are very popular, such as Mickey Mouse and Donald Duck, (10)_____________ are loved by everyone, especially by children.

As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets ( 超市), for example, is to interview(采访) customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.

Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

1.The text is designed for _______

A. managers B. salesmen C. researchers D. customers

2.Which of the following can help managers get useful information?

A. Visiting customers themselves. B. Giving customers free food on the street.

C. Visiting parks as ordinary customers. D. Asking customers questions at supermarkets.

3. What does the word "this" underlined in the last sentence refer to?

A. Visiting Disneyland. B. Wearing attractive clothes.

C. Acting Mickey Mouse. D. Dressing up and walking around.

4. The main idea of the text is _________.

A. how to do market research B. how to develop marketing strategies

C. how to find out customers' social needs D. how to encourage customers to spend more money

As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.

Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.

Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

1.The text is designed for ________.

A．managers	B．salesmen
C．researchers	D．customers

2.Which of the following can help managers get useful information?

A．Visiting customers themselves.

B．Giving customers free food on the street.

C．Visiting parks as ordinary customers.

D．Asking customers questions at supermarkets.

3.What does the word“this”underlined in the last sentence refer to?

A．Visiting Disneyland.

B．Wearing attractive clothes.

C．Acting Mickey Mouse.

D．Dressing up and walking around.

4.The main idea of the text is ________.

A．how to do market research

B．how to develop marketing strategies

C．how to find out customers’ social needs

D．how to encourage customers to spend more money

Mickey Mouse is one of the most famous super cartoon stars ________ made by Disney.

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