题目内容

No regular advertiser dare produce anything that fails to stick to the ____ of his advertisement.

  A. standard B. level   C. text     D. promise

D


解析:

理解句子的意思至关重要“没有一个正规的登广告的人敢于生产与广告中的承诺不相符合的产品”，只有promise能表示“承诺；允诺”。至于A，广告里的标准，介词用in。

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Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement


E
By far the most common difficulty in studying is simple failure to get down to regular concentrated work. This difficulty is much greater for those who do not work to a plan and have no regular routine (规律性事务) of study. Many students just do a bit of this subject or that, as the mood takes them, or letting their set work pile up until the last possible moment.
Few students work to a set timetable. They say that if they did work out a timetable for themselves they would not keep to it, or would have to change it frequently, since they can never predict from one day to the next what their activities will be.
No doubt some students are more willing to accept a regular routine than others. There are many who shy away from a self-controlled weekly timetable, and dislike being tied down to a fixed program of work. Many able students state that they work in cycles. When they become interested in a topic they work on it attentively for three or four days at a time. On other days they avoid work completely. It has to be admitted that we do not fully understand the motivation to work. Most people over 25 years of age have become used to routine, and the majority of real productive workers set aside regular hours for the more important areas of their work. The “tough-minded” school doesn’t fully accept the idea that good work can only be done naturally, under the influence of inspiration.
Those who believe that they need only work and study as the fit takes them have a mistaken belief either in their own talent or in the value of “freedom”. In fact, freedom from control and discipline leads to unhappiness rather than to “self-expression” or “personality development”. Our society insists on regular habits, timekeeping and punctuality (准时), and whether we like it or not, if we mean to make our way in society, we have to meet its demands.
57．The most widespread problem in applying oneself to study is ______.
A．changing from one subject to another
B．the failure to keep to a set timetable of work
C．the unwillingness to follow a systematic plan
D．working on a subject only when one feels like it
58．Which of the following is true?
A．Many students are not interested in using self-controlled timetable.
B．Many students don’t like being told to study to a fixed timetable.
C．Most people of over 25 years of age don’t work to a set timetable.
D．Tough-minded people agree that good job is done naturally
59．The underlined part “as the fit takes them” in paragraph 4 means ______.
A．when they have the energy                   B．when they are in the mood
C．when they feel fit                                D．whey they find conditions are suitable
60．A suitable title for the passage might be ______.
A．Attitudes to Study                                      B．A study Plan
C．The Difficulties in Studying                  D．Study and Self-discipline

C

By far the most common difficulty in studying is simple failure to get down to regular concentrated work. This difficulty is much greater for those who do not work to a plan and have no regular routine of study. Many students muddle (胡乱对付) along, doing a bit of this subject or that, as the mood takes them, or letting their set work pile up until the last possible moment.

    Few students work to a set timetable. They say that if they did work out a timetable for themselves they would not keep to it, or would have to change it frequently, since they can never predict from one day to the next what their activities will be.

No doubt some students are more willing to accept a regular routine than others. There are many who shy away from a self-controlled weekly timetable, and dislike being tied down to a fixed program of work. Many able students state that they work in cycles. When they become interested in a topic, they work on it attentively for three or four days at a time. On other days they avoid work completely. It has to be admitted that we do not fully understand the motivation (动机)to work.. Most people over 25 years of age have become used to routine, and the majority of real productive workers set aside regular hours for the more important areas of their work. The “tough-minded” school doesn’t fully accept the idea that good work can only be done naturally, under the influence of inspiration.

Those who believe that they need only work and study as the fit takes them have a mistaken belief either in their own talent or in the value of “freedom”. In fact, freedom from control and discipline（纪律）leads to unhappiness rather than to “self-expression” or “personality development”. Our society insists on regular habits, timekeeping and punctuality (准时), and whether we like it or not, if we mean to make our way in society, we have to meet its demands.

1.The most widespread problem in applying oneself to study is ______.

    A．changing from one subject to another

    B．the failure to keep to a set timetable of work

    C．the unwillingness to follow a systematic plan

    D．working on a subject only when one feels like it

2.Which of the following is true?

    A．Many students are not interested in using self-controlled timetable.

    B．Many students don’t like being told to study to a fixed timetable.

    C．Most people of over 25 years of age don’t work to a set timetable.

    D．Tough-minded people agree that good job is done naturally

3.The underlined part “as the fit takes them” in paragraph 4 probably means ______.

    A．when they have the energy   

    B．when they are in the mood

    C．when they feel fit      

    D．when they find conditions are suitable

4.A suitable title for the passage might be ______.

    A．Attitudes to Study   B．A study Plan

    C．The Difficulties in Studying D．Study and Self-discipline

 

信息匹配（共5小题；每小题2分，满分10分）

阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。请阅读以下学生的基本信息，为他们选择合适的团体。

1.．Nancy comes from China and wants to join a club that can help her know more about   America．Her major is linguistics which requires her to know the cultural differences．And she is busy on weekends because of her part—time job．

2.Catty is an outgoing person．She loves nature very much and always goes cycling around the university．Since she is not familiar with America，she wants to know more about it．

3.Both of Margaret’s parents are doctors．She has been wanting to be a doctor since she was a little girl．She hopes that the club will help her get to know more about the recent development on medicine．

4.Thompson always gave a performance in his middle school whenever there was an event．He loves music and movies very much．But he is busy finishing his course and has no time to attend the club meetings．

5.Lucy always keeps an eye on the daily life problems that happen around the campus．She is ready to help others and she hopes that she can help more people through the club．

The information about extra curricular activities

A．Asian—American Students Union

Set up for more than thirty years，this club has been mainly focusing on the cultural differences between Asia and America．The members in this club should come from Asia or America and they will hold a meeting every Thursday evening to discuss the interesting points they have found in their daily lives．Besides，they will conduct some surveys among their classmates to dig the roots of the differences．

B．Yale Film Society

Students who are movie-lovers come here to enjoy wonderful movies together and they will learn the actors’ lines．More than that，some nice films produced by themselves will have the chance to be praised by teachers and students on the campus．They will get together every Friday night to hold a small meeting where they will have their opinions exchanged and may recommend some new movies．

C．Yale AIDS Watch

All the members in this club should have some basic knowledge about AIDS and be interested in the serious headache for the people all around the world---AIDS. They will collect the latest reports on the development of the study of the disease．At the same time，they will have some leaflets printed to give out to the students．The time for them to meet is Friday afternoon twice a month．

D．Society of Women

The members are female only and they will pay attention to the problems they come across in their school lives and outside the campus．All the girls are welcome to this club as long as they want to protect their rights as women．They will get together every Sunday afternoon to deal with the letters from girls and try to solve their problems．

E．Yale Pop Band

This band has been very popular among students who are keen on pop music．The members introduce latest albums and most of them are good at singing and each of them plays a key role in any party．They have no regular meetings but keep in touch by mail．

F．Yale Camping Club

There are many opportunities for the members to go hiking or sightseeing．If the weather allows，they will camp along the seaside or river banks．It attracts many students who come from abroad because this will give them opportunity to see more places in the US．

 

 

Most young people enjoy some form of physical activity. It may be walking, cycling or swimming, or in winter, skating or skiing. It may be a game of some form---football, basketball, hockey, golf or tennis. It may be mountaineering.

Those who have a passion for climbing high and difficult mountains are often looked upon with astonishment. Why are men and women willing to suffer cold and hardship, and to take risks in high mountains? This astonishment is caused, probably, by the difference between mountaineering and other forms of activity to which men give their leisure.

Mountaineering is a sport and not a game. There are no man-made rules, as others, as there are for such games as golf and football. There are, of course, rules of different kind which it would be dangerous to ignore, but it is this freedom from man-made rules that makes mountaineering attractive to many people. Those who climb mountains are free to use their own methods.

If we compare mountaineering and other more familiar sports, we might think that one big difference is that mountaineering is not a “team game”. We should be mistaken in this. There are, it is true, no “matches” between “teams” of climbers, but when climbers are on a rock face linked by a rope on which their lives may depend, there is obviously teamwork.

The mountain climber knows that he may have to fight forces that are stronger and more powerful than man. He has to fight the forces of nature. His sport requires high mental and physical qualities.

A mountain climber continues to improve in skill year after year. A skier is probably past his best by the age of thirty. But it is not unusual for men of fifty or sixty to climb the highest mountains in the Alps. They may take more time than younger men, but they perhaps climb with more skill and less waste of effort, and they certainly experience equal enjoyment.

1.Mountaineering is a sport, not a game because ________.

  A. it has man-made rules

  B. it is too dangerous for climbers

  C. it can’t bring people joy and leisure              

  D. it is free for climbers to use their own methods

2.A mountain climber must be strong both mentally and physically because _______.

  A. there are no regular man-made rules for him to follow

  B. there is no teamwork and he has to depend on himself

  C. his component is not one or several people but nature

  D. mountaineering requires the skills practiced year after year

3. We know from the passage that _______.

  A. mountaineering has no appeal to people

  B. physical quality is more important than mental one for climbers

  C. it is possible for an old man in his fifties to climb the Alps

  D. a mountain climber would pass his best by the age of thirty

 

 

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