题目内容

This method was so easy and _______ so reasonable.


  1. A.
    in a way
  2. B.
    in the way
  3. C.
    in this way
  4. D.
    by the way
A
in a way意为“在某种程度 / 意义上”;in the way意为“妨碍”;in this way意为“以这种方式”;by the way意为“顺便说一下”。
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When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle(短歌),musical note or any other use of sound,music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的)  and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm,it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
【小题1】What does the passage mainly tell us?

A.How to use music in advertising.
B.Advertising music can help sell products.
C.How to get an advertising jingle.
D.Advertisements are important in promoting.
【小题2】What makes concepts of an advertising jingle sound attractive?
A.Wonderful sayings.B.Word and pictures.
C.Beautiful voice.D.Music and tune.
【小题3】According to the writer, the best way to get an advertising jingle is____.
A.to collect works from publicB.to invite a famous singer
C.to get advice from expertsD.to hire a top songwriter
【小题4】What’s the advantage of your running a contest for an advertising jingle?
A.It will save much time.B.You can get the best works.
C.It will cost less money. D.You can sell more products.

The secret in re-remembering is to allow the full power of your memory to flow freely without “trying” to remember any one specific (特定的) thing.

I recently sat down to a relaxed and enjoyable dinner with some friends. At the beginning of the meal, a friend told us that his car had just been broken into and his briefcase (公文包) had been stolen. He was frustrated (懊恼的) because his diary and a number of other items important to him were in the briefcase. He said he could remember only four items that were in his stolen briefcase, that he knew there were many more, that he had to give a full report to the police within two hours, and that the more he tried to remember the more blocked he became.

Several of us at the table who were familiar with Memory Principles (规则) then took him through the following exercise; instead of continuing to allow him to think of what he could not remember, we asked him when he had last had his briefcase open. It turned out that it was at the office just before he left work, at which point he suddenly remembered that he had put two important magazine articles in the briefcase. We then asked him when he had last had the briefcase open before leaving home for work. It turned out to have been the night before, and he remembered having put in two more articles as well as a tape recorder, in preparation for the following morning. Finally we asked him to describe the inner (内部的) design of his briefcase, and as he went through a detailed description, he remembered pens, pencils, letters and a number of other items that he had completely “forgotten” before.

Within 20 minutes, he remembered 18 additional items. The secret is to “forget about” whatever you are trying to remember and “relive” all experiences that connect in any way with the item you are trying to remember. This method works at once almost in all cases, and takes the form of a created Mind Map around the “missing” center.

This memory method, like the others, improves your memory as well as your creativity, and in addition gives you confidence when you realize that, no matter what you have forgotten, there is still a chance to solve any memory mystery (谜团)!

1.Which of the following shows how the man remembered the items according to the passage?

2.What does the underlined word “relive” mean in the passage?

A. go through again          B. get out of     C. get used to again            D. pay attention to

3.What can be the best title for the passage?

A. Forgetting — You can never really forget

B. Drawing — The better way to remember things

C. Re-remembering — Remember what you have forgotten

D. Replacing — Forgetting something instead of remembering

 

Normally, kids have curiosity(好奇) about everything around them including animals. As a parent you are willing to teach everything to our children because you want to develop their EQ and IQ. But a few people have some troubles in how to introduce animals to their kids. Here I have some advice on how to do that.

1. Visiting a zoo.

This way must be the best choice to choose. If you have free time or maybe on holiday you can take your children to the zoo. Kids usually are excited to see live animals and feed them if possible. It can be an unforgettable moment for your children when they visit so many animals in a place. Parents can describe an animal to their children so they can learn something about that animal.

2. Doing a coloring activity.

If you have not free time or just have a short time, you can choose this. Actually doing animal coloring activity is mostly used by parents and teachers to tell children about an animal. You can download free animal coloring pages through the internet or you can buy your children an animal coloring book.

3. Doing a paper craft.

If it sounds difficult you can skip this method. Just forget it. Generally, the difficulty level depends on your paper craft models. You can find free animal paper crafts on the internet but make sure of the difficulty level. Remember your purpose is not about how beautiful your paper crafts are but to describe an animal to your children.

4. Story telling.

Have you heard about an animal story when you were a child? You still remember it? How about the character of those animals? Yeah! It is still in your mind. You can buy a story book of animals and read it for your children.

There are also many other ways and everything needed here is just the creativity to connect it with the children and make them enjoy and have fun with your activities.

59. What’s the purpose of this passage?

A. To satisfy the curiosity of the kids.

B. To develop children’s EQ and IQ.

C. To give parents and teachers advice on how to introduce animals to kids.

D. To introduce some activities to let parents know more about their kids.

60. In the author’s opinion, which is the best way to let a kid know something about an animal?

A. Visiting a zoo                                                      B. Doing a coloring activity

C. Doing a paper craft                                           D. Telling a story

61. If you are busy, which activity can you choose?

A. Download some beautiful paper crafts on the internet.

B. Buy your kid an animal coloring book.

C. Give your kid an unforgettable moment to visit many animals in a place.

D. Buy your kid a story book.

62. According to the author, what matters most in whatever activities you design for your children?

A. fun                                    B. joy                  C. imagination                   D. creativity

 

Simply by analyzing a drop of blood, a doctor will be able to diagnose a birth defect or even cancer when it is in the early stage; using new technology, a material lighter but much stronger than steel can be produced.

These may sound like dreams at present. But the dreams may soon come true as research findings in laboratories are being turned into products more rapidly in the new century, according to experts participating in the fourth Asia-Pacific Economic Cooperation (APEC) Technomart, a technology exhibition and trade fair in Suzhou.  

"Most people think nano-technology(纳米技术)is too far-fetched to be real. But in fact nano-technology has been applied in a wide range of fields, such as medicine. It is coming into our daily life," said Cheng Jiachong from a Hong Kong-based nano-technology firm.

Nano-technology based on the nanometer, the unit of which is a billionth of a meter, enables scientists to have new concepts of disease diagnosis and treatment on a molecular(分子)and atomic scale, Cheng said.  

By using nanometer particles, a doctor can separate the fetus cells(胚胎细胞)from the blood of a pregnant woman to see if the development of the fetus is normal. This method is also being used in the early diagnosis of cancer and heart disease, he said.  

One of the most significant impacts of nano-technology is at the bio-inorganic materials interface, according to Greg Tegart, executive advisor of the APEC Center for Technology Foresight.  

"By combining enzymes(酶)and silicon chips we can produce biosensors. These could be implanted in humans or animals to monitor health and to deliver corrective doses(剂量)of drugs," he told the participants a technology forum during the exhibition.  

"Nano-technology could affect the production of nearly every man-made object, from automobiles, tires and computer circuits(电路), to advanced medicines and tissue replacement, and lead to the invention of objects yet to be imagined," said David Minns, a special advisor to the National Research Council of Canada.  

It has been shown that carbon nano-tubes are ten times as strong as steel, with one sixth of the weight, and nano-scale systems have the potential to make supersonic transport cost- effective and to increase computer efficiency by millions of times, he said.

The experts agreed that the APEC technology exhibition and trade fair provided many chances for exchanges of innovative ideas and products.

1.Realization of the dreams mentioned in the first paragraph will mainly base on ________.

A. APEC                              B. Chinese scientist   

C. the APEC Center for Technology Foresight     D. Nano-technology

2.The length of a nanometer equals to ______.

    A.  meter         B.  meter      C.  meter        D.  meter

3. We can imply from what David Minns said that _________.

A. Nano-technology could only be used to invent new objects.

B. Nano-technology could be widely used to produce or invent objects.

C. Nano-technology is a money-consuming technology.

D. Nano-technology can not be used to improve the service of Internet.

4. Compared to steel, carbon nano-tubes are ________.

A. stronger and lighter      B. lighter but as strong

C. stronger but as light                                     D. poor in quality

 

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