题目内容

阅读理解

Coca Cola’s secrets are saved!

  Three people have been arrested for trying to sell Coca-Cola company secrets to PepsiCo, according to the US Department of Justice.

  Two men of Georgia and one man of New York City have joined in the trick to sell the Coke secrets to opponent Pepsi for $1.5 million.In May, PepsiCo told Coca-Cola that it had received a letter from a person calling himself “Dirk” offering “very detailed and secret information” about Coke’s products for a fee, according to the DOJ press release.

  The FBI got its secret men to look into the case, and over the course of the next month gave the men envelopes with money in exchange for Coke secrets.Ibrahim Dimson of New York and Edmund Duhaney and Joya Williams of Georgia were arrested in Atlanta on Wednesday without incident, and charged with unlawfully stealing and selling trade secrets.Williams was a Coca-Cola employee.

  “Sadly, today’s arrests include a person within our company, ” said Coke CEO Neville Isdell in an email to employees.“While this failure of trust is difficult for all of us to accept, it stresses the responsibility we each have to watch out in protecting our trade secrets.” “Information is the lifeblood(生命线)of the company, ” Isdell continued.“As the health of our enterprise(事业)continues to strengthen, our ideas and our competitive data carry increasing interest to those outside our business.”

  A PepsiCo spokesman said that the company was pleased to be of help in the investigation(调查).“We did what any responsible company would do, ” said the spokesman.“Competition can be fierce, but it must also be fair and legal.”

(1)

What do the words “a person” refer to in the fourth paragraph?

[  ]

A.

Ibrahim Dimson

B.

Edmund Duhaney

C.

Joya Williams

D.

Neville Isdell

(2)

What is the lesson of three men’s trying to sell Coca Cola’s company secrets?

[  ]

A.

The Coca-Cola company should strengthen the responsibility to protect trade secrets.

B.

The Coca-Cola company shouldn’t employ any new employees.

C.

The Coca-Cola company should fire some employees.

D.

The Coca-Cola company should give the employees a rise.

(3)

What is the most expensive possession for a company?

[  ]

A.

Information

B.

Equipment

C.

Products

D.

Fame

(4)

The relationship between PepsiCo and Coca-Cola is _________.

[  ]

A.

terrible

B.

not so good

C.

friendly

D.

uncertain

答案:1.C;2.A;3.A;4.C;
解析:

(1)

语境词义判断题,可用语境词义推断法来解。由原文第三节末句“Williams was a Coca-Cola employee”可以推出这里的a person指Joya Williams。

(2)

推理判断题,可用逻辑推断法来解。由原文第四节“While this failure of trust is difficult for all of us to accept, it stresses the responsibility we each have to watch out in protecting our trade secrets.”可以推出可口可乐公司应加强保护贸易机密的责任。

(3)

细节判断题,可用直接就题找文法来解。原文第四节“Information is the lifeblood(生命线)of the company, Isdell continued.”体现答案。

(4)

推理判断题,可用逻辑推断法来解。认真阅读分析原文可知,百事可乐公司把有人企图向其出售可口可乐公司机密的信息透露可口可乐公司使其抓获3个不法分子,由此可以推断,两家公司之间的关系是友好的。


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第二部分阅读理解(共两节,满分40分)
第一节(共15小题;每小题2分,满分30分)                        
Coca Cola is an American icon – and sometimes seen as a symbol of the country’s economic right. But one of the world’s famous companies will play a different role during the 2008 Olympic Games: promoting Oriental (东方的) culture to the world.
The man who is in charge of the project couldn’t be more suited for the job. The American has lived in the country for about 15 years, speaks fluent Chinese, and considers Beijing his hometown. David Brooks, vice-president and general manager of the Olympics Project Group of Coca Cola China, who has lived in the country for more than a decade, said: "We are working very hard to create a lot of special different kinds of items that are very Oriental in character and have a strong Oriental identity. "There is a lot of curiosity around the world about the country and about Oriental culture. So, we think we also have a role and opportunity to show people so many things."
Coca Cola has launched its logo(标识) with the Beijing Games, featuring kites and lucky clouds, traditional elements in the Oriental culture. Brooks considers it a good start. "We are doing a lot of similar programs, and in the next 570 days or so, as we count down to the Games, you will see more examples with strong Oriental spirit and identity."
He certainly has a sense of history. "The Olympic spirit, which is an ancient spirit from over 2,000 years ago, is alive. It still lives through the Olympic Games in the idea of balancing the body and mind, and doing the best," said Brooks, who has been to three Games. "It's like a big family celebrating together. I think all the members of my team and I feel it is a special honor to be involved in the Games."
1.The underlined word “icon” in the first sentence can be replaced by “       ”.
A.sign  B.image       C.portrait     D.picture
2.What can we know about David Brooks from the passage?
A.He is vice – president and general manager of Coca Cola Corporation.
B.He is living in Beijing with his family.
C.He has mastered at least two languages.
D.He is especially curious about oriental culture.
3.Why will Coca Cola cooperate (合作) with the 2008 Olympic Games?
A.Because it is a good chance to let the world understand Oriental culture.
B.Because there is a lot of curiosity around the world about China and Oriental culture.
C.Because it contains a lot of enormous business opportunities.
D.Because it will promote Oriental culture to the world.

第二部分阅读理解(共两节,满分40分)

第一节(共15小题;每小题2分,满分30分)                        

Coca Cola is an American icon – and sometimes seen as a symbol of the country’s economic right. But one of the world’s famous companies will play a different role during the 2008 Olympic Games: promoting Oriental (东方的) culture to the world.

The man who is in charge of the project couldn’t be more suited for the job. The American has lived in the country for about 15 years, speaks fluent Chinese, and considers Beijing his hometown. David Brooks, vice-president and general manager of the Olympics Project Group of Coca Cola China, who has lived in the country for more than a decade, said: "We are working very hard to create a lot of special different kinds of items that are very Oriental in character and have a strong Oriental identity. "There is a lot of curiosity around the world about the country and about Oriental culture. So, we think we also have a role and opportunity to show people so many things."

Coca Cola has launched its logo(标识) with the Beijing Games, featuring kites and lucky clouds, traditional elements in the Oriental culture. Brooks considers it a good start. "We are doing a lot of similar programs, and in the next 570 days or so, as we count down to the Games, you will see more examples with strong Oriental spirit and identity."

He certainly has a sense of history. "The Olympic spirit, which is an ancient spirit from over 2,000 years ago, is alive. It still lives through the Olympic Games in the idea of balancing the body and mind, and doing the best," said Brooks, who has been to three Games. "It's like a big family celebrating together. I think all the members of my team and I feel it is a special honor to be involved in the Games."

1.The underlined word “icon” in the first sentence can be replaced by “       ”.

A.sign  B.image       C.portrait     D.picture

2.What can we know about David Brooks from the passage?

A.He is vice – president and general manager of Coca Cola Corporation.

B.He is living in Beijing with his family.

C.He has mastered at least two languages.

D.He is especially curious about oriental culture.

3.Why will Coca Cola cooperate (合作) with the 2008 Olympic Games?

A.Because it is a good chance to let the world understand Oriental culture.

B.Because there is a lot of curiosity around the world about China and Oriental culture.

C.Because it contains a lot of enormous business opportunities.

D.Because it will promote Oriental culture to the world.

 

 

第三部分 阅读理解 (共20小题;每小题2分,满分40分)

阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。

Nowadays, we hear a lot about the growing threat of globalization, accompanied by those warnings that the rich pattern of local life is being undermined(破坏), and many dialects and traditions are becoming extinct. But stop and think for a moment about the many positive aspects that globalization is bringing. Read on and you are sure to feel comforted, ready to face the global future

    Consider the Internet, that good example of our shrinking world. Leaving aside the worries about political extremism, even the most narrow-minded must admit that the net offers a lot of benefits, not just in terms of education, the sector(部分)for which it was originally designed, but more importantly on a global level, the spread of news and comment. It will be increasingly difficult for politicians to misinform the public, as the oppressed(被压迫的)will not only find support and comfort, but also be able to organize themselves more effectively.

     MTV is another global provider that is often criticized for imposing(强加)popular culture on the unsuspecting millions around the world. Yet the viewers’ judgment on MTV is undoubtedly positive; it is regarded as necessary by most of the global teenage generation who watch it, a vital part of growing up. And in the final analysis, what harm can a few songs and videos cause?

 Is the world dominance(绝对优势)of brands like Nike and Coca-Cola so bad for us, when all is said and done? Sportswear and soft drinks are harmless products when compared to the many other things that have been globally available for a longer period of time----heroin and cocaine, for example. In any case, just because Nike shoes and Coke cans are for sale, it doesn’t mean you have to buy them----even globalization cannot take away people’s free will.

    Critics of globalization can stop presenting their doom and gloom statements. Life goes on, and has more to offer for many citizens of the world than it did for their parents’ generation.

56.Some people feel sad about globalization because they believe it will ____________.

A.affect the rich local life

B.bring threat to the world peace 

C.change their present easy lifestyle 

D.increase the size of people speaking dialects

57.Internet was originally designed ______________. 

A.to spread news and comment

B.to get support and comfort 

C.to organize the oppressed more effectively

D.to promote education

58. Which of the following is true according to the passage?

A. The Internet makes people worried about political extremism.

B. Nike and Coca-cola shouldn’t have caused so much worry.

C. All of the global teenage generation think that MTV is a necessary and important part for their growing up.

D. Sportswear and soft drinks cannot be compared with drug.

59.Which of the following could be the best title of the passage?

A.Globalization is Standardization(标准化)

B.Globalization: Don’t Worry, Be Happy

C.Globalization: Like it or change it

D.Globalization Brings Equality

 

第二部分 阅读理解(共两节,满分40分)

第一节(共15小题;每小题2分, 满分30分)                        

Coca Cola is an American icon – and sometimes seen as a symbol of the country’s economic right. But one of the world’s famous companies will play a different role during the 2008 Olympic Games: promoting Oriental (东方的) culture to the world.

The man who is in charge of the project couldn’t be more suited for the job. The American has lived in the country for about 15 years, speaks fluent Chinese, and considers Beijing his hometown. David Brooks, vice-president and general manager of the Olympics Project Group of Coca Cola China, who has lived in the country for more than a decade, said: "We are working very hard to create a lot of special different kinds of items that are very Oriental in character and have a strong Oriental identity. "There is a lot of curiosity around the world about the country and about Oriental culture. So, we think we also have a role and opportunity to show people so many things."

Coca Cola has launched its logo(标识) with the Beijing Games, featuring kites and lucky clouds, traditional elements in the Oriental culture. Brooks considers it a good start. "We are doing a lot of similar programs, and in the next 570 days or so, as we count down to the Games, you will see more examples with strong Oriental spirit and identity."

He certainly has a sense of history. "The Olympic spirit, which is an ancient spirit from over 2,000 years ago, is alive. It still lives through the Olympic Games in the idea of balancing the body and mind, and doing the best," said Brooks, who has been to three Games. "It's like a big family celebrating together. I think all the members of my team and I feel it is a special honor to be involved in the Games."

1.The underlined word “icon” in the first sentence can be replaced by “       ”.

      A.sign  B.image       C.portrait     D.picture

2.What can we know about David Brooks from the passage?

       A.He is vice – president and general manager of Coca Cola Corporation.

       B.He is living in Beijing with his family.

       C.He has mastered at least two languages.

       D.He is especially curious about oriental culture.

3.Why will Coca Cola cooperate (合作) with the 2008 Olympic Games?

       A.Because it is a good chance to let the world understand Oriental culture.

       B.Because there is a lot of curiosity around the world about China and Oriental culture.

       C.Because it contains a lot of enormous business opportunities.

       D.Because it will promote Oriental culture to the world.

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