题目内容

Years ago, the American writer Kurt Vonnegut often said there was one story that would always make a million dollars: Cinderella.

In Hollywood and in today’s economy, it is more like $70 million and that is just a start. “Cinderella” made that amount in ticket sales when it opened last weekend. But the merchandising deals linked to the movie are also hugely valuable.

So the artistic success of the film is open to debate. What is clear, however, is the movie’s business success. It is a hit in the theaters but it is also a hit in retail (零售). And Disney widened its usual market for “Cinderella” products.

There are products connected to the Disney film targeted not only at little girls, but women, too. For example, the famous shoe designer Jimmy Choo partnered with Disney to create a version of Cinderella’s “glass slippers” or shoes. You can buy them for about $5,000. At that price, you would not want to lose one at the ball, even if that is the way you get your prince. Several other shoemakers also accepted Disney deals to design versions of the famous footwear.

The makeup company MAC quickly sold all its products with official links to “Cinderella.” But lucky buyers were soon selling the products on the online marketplace eBay for many times the original price.

HSN is a popular television and online retailer (零售商) of jewelry, clothing and objects for the home. The marketer is now an exclusive seller of “Cinderella” products.

So, is there anything left for the children, those people we think of as the traditional audience for the age-old fairy tale? Yes, you can find toys and other children’s products at the American retailer JC Penney. Of course, you can also visit a Disney store.

Disney also produced an animated version of “Cinderella.” It came out in 1950 and is considered a classic. Which do you think the Disney company does better: live action (实景真人) or animated films? Post your thoughts in the comments section.

1.Products connected to the film “Cinderella” are generally aimed at ________.

A. toy retailers B. shoe designers

C. female consumers D. make-up producers

2.The film “Cinderella” is also a hit in retail because ________.

A. it has always been warmly welcomed by successful businessmen

B. huge profits were made in the sales of various “Cinderella” products

C. box-office profit is much larger than the derivatives (衍生产品) of the film

D. Disney produced both a live action and an animated version of the film

3.What could be the best title for this passage?

A. “Cinderella” Is a Big Hit in the Theaters.

B. Two Different Versions of “Cinderella”.

C. Debates on the Artistic Success of “Cinderella”.

D. “Cinderella” Is More than Just a Movie for Kids.

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七选五

No matter what type of business you run, it has to deal with things that go wrong from your customer’s point of view. Complaints can be a great source of information for organizations to make corrections as well as further improvements. _1.__.

You should listen actively to what the customer has to say by maintaining comfortable eye contact. _2.__.

__3.__.It’s important for you to know that your apology must appear sincere to the customer, and not an empty excuse. And also you should show the customer you’ve accepted the responsibility and provide him with choices or assure the customer you’ll do something about his complaint.

Talk with the client and discover the best means to resolve his problem. _4.__In this case it’s important to let your customer know an estimation(估计) of how long it will take to take action on his complaint.

A simple “thank you” is one way to let the customer know you appreciate the time and effort they’ve taken to inform you about a problem with your company’s service or product that you need to know about.

Create a procedure for recording different types of customer complaints. __5.__.

A. Listen to your customer’s complaints and you can improve your service.

B. There will be times when you’ll be unable to resolve the issue immediately.

C. When receiving a complaint, you should apologize for the failure the customer has identified.

D. They are a valuable source of information to determine various root causes that need to be addressed within your company.

E. So it’s important to learn to deal with customer complaints efficiently.

F. Don’t feel ashamed of the failure in your service or products.

G. You should also show your customer that you do understand him by giving full attention.

完形填空

阅读下面短文,从短文后各题所给的四个选项(A, B, C和D)中,选出可以填入空白处的最佳选项。

Many people are constantly waiting for their life to start. “When I’m older I’ll do this” and “In a few years I’ll do that.” They think the life they are ________ is boring and meaningless.

Who has never viewed himself or herself ________ worthless and unattractive?

In others’ eyes, you are always “the funny one” and become loud and overconfident to mask what you are actually feeling, ________ few people know about the way you feel.

All of us may ________ from depression and frustration, lose guidance and support, and thus need________ physically, or spiritually.

Just think like this way: ________ feelings I am feeling will eventually go away.

I need to stop feeling so sorry for myself and actually want to ________. I am an incredibly lucky person who has come from a family ________ there is full of love and support.

I have to be the one to make the ________ to change my way of thinking.

All the good things and all the wonderful people in my life would pass eventually too. ________ I am feeling miserable, my life is still going on and I am missing out on ________ those precious moments.

We all have terrible things which happen to us and will ________ each of us differently.

The most important thing to remember is that our ________ aren’t what define us. What defines us is how we ________ what has happened to us and how we change the way we think about it.

We can either let it become us or we can use our newly-found ________ to change the little bit of world around us all.

There’s something much bigger than us and our problems. It is always ________ to remember that there is always someone who is in a ________ much worse than our own.

Nevertheless, I am well on the ________ to becoming the person I want to be and I have goals and expectations of myself. I am now ________ that my life has started.

It started years ago and it’s not ________over yet. It’s happening right now. Yours is too.

1.A. making B. predicting C. experiencing D. expecting

2.A. of B. as C. for D. with

3.A. and B. or C. so D. but

4.A. suffer B. arise C. differ D. result

5.A. growth B. service C. aid D. sacrifice

6.A. Pleasant B. Horrible C. Sensitive D. Complicated

7.A. relax B. move C. learn D. change

8.A. where B. what C. that D. which

9.A. mistake B. difference C. decision D. comment

10.A. Because B. While C. Unless D. When

11.A. calculating B. practicing C. forgetting D. appreciating

12.A. attract B. treat C. affect D. benefit

13.A. characters B. problems C. advantages D. experiences

14.A. care about B. make up C. deal with D. wait for

15.A. wisdom B. energy C. chance D. patience

16.A. difficult B. unnecessary C. impossible D. important

17.A. game B. relation C. position D. distance

18.A. turn B. way C. corner D. direction

19.A. aware B. surprised C. afraid D. worried

20.A. even B. nearly C. only D. much

完形填空

阅读下面短文,从短文后各题所给的四个选项(A、B、C、D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

My teenage son Blair became withdrawn after his father passed away. As a single parent, I tried every ________ to talk to him. But the more I tried, the more he ________ . During his junior year when his ________ card arrived, it said that he had been absent 99 times from classes and had six ________ grades for the year. At this rate he would ________ graduate. I sent him to the school adviser, and I even begged him. Nothing________ .

One night I felt so ________ that I got down on my knees and prayed for help. “Please God, I’m at the end of my rope. I’m giving the whole thing of my son ________to you.”

I was at work when I got a phone call. A man introduced himself as the ________ . “I want to talk to you about Blair’s absences.” Before he could say ________ word, I choked up and all my disappointment and________ over Blair came ________ out into the ears of this stranger. “I love my son very much. I’ve tried everything to get my boy back to school ________ nothing has worked. It’s out of my hands.” For a moment there was ________ on the other end of the ________ . The headmaster seriously said, “Thank you for your time,” and ________ .

Blair’s next academic record showed a big improvement in his ________ . Finally, he even made himself top ten students. In his fourth year, I ________ a parent-teacher meeting with Blair. On our way home, he said, “Mum, remember that call from the headmaster last year?” That was me. I thought I’d play a joke but when I heard what you said, it really ________ me how much I was hurting you. That’s when I knew I had to make you ________ .”

1.A. means B. methods C. direction D. time

2.A. pulled on B. pulled down C. pulled away D. pulled up

3.A. student B. credit C. sport D. report

4.A. falling B. accelerating C. promoting D. aging

5.A. even B. eventually C. almost D. never

6.A. possessed B. worked C. consumed D. bargained

7.A. joyful B. fearless C. powerless D. shameless

8.A. down B. up C. without D. beneath

9.A. headmaster B. teacher C. adviser D. classmate

10.A. other B. holy C. more D. another

11.A. belief B. compromise C. sadness D. recognition

12.A. pouring B. leaving C. pumping D. figuring

13.A. so B. though C. if D. but

14.A. disguise B. amazement C. worship D. silence

15.A. rope B. line C. room D. block

16.A. held on B. hung up C. broke in D. cut in

17.A. grades B. class C. reference D. conservation

18.A. joined B. confirmed C. attended D. appeared

19.A. destroyed B. injured C. hit D. harmed

20.A. scared B. proud C. disappointed D. nervous

Cathy is a tetraplegic. She has not been able to move her arms, legs or speak since suffering a stroke(中风)nearly fifteen years ago. Recently, she learned how to control a robotic arm using her thoughts. She now can use brain activity to serve herself a drink.

The American woman is one of two people who took part in a research project known as BrainGate2. The researchers have spent years studying how to help people who are disabled regain movement in their arms and legs.

John Donoghue is a neuroscientist with Brown University and also was part of the project. He said, “People like Cathy have their brain disconnected from their body. So they are not able to go out and do everyday things that you and I can do, like reach for a glass of water or scratch your nose. Our idea is to avoid that damaged nervous system and go directly from the brain to the outside world, so the brain signals can, not control muscles, but control machines or devices like a computer or a robotic arm.”

The two disabled people had small sensors connected to the part of the brain that controls movement. The devices measured brain activity and sent that information to a computer. The computer has special software that turns the information into digital commands for operating other devices. The researchers used a highly developed robotic arm to recreate human actions.

The BrainGate team had its first success in 2006. A tetraplegic stabbing victim was able to use the brain—computer system to control a computer mouse. John says the latest development using robotic arms is a major victory.

A video of the latest experiment shows Cathy using the robotic arm to pick up a cup of coffee. She guides the cup toward her mouth, moves it forward and drinks through a straw.

Lead researcher Leigh Hochberg said the first time she did it was a magic moment.

The research team carried out almost 200 tests with two different robotic arms, which were able to pick up their target objects 43% to 66%of the time.

The researchers are calling the information very promising. But they say it will take years to fully develop the technology for everyday use.

1.What kind of symptoms may a tetraplegic have?

A. He/She may suffer from amnesia and a loss of concentration.

B. His /Her part of body may become sore and swollen.

C. He/She may get frequent headaches or backaches.

D. He/She can’t move his/her arms or legs and has no ability to speak.

2.How does the robotic arm work?

A. brain signals small sensors muscle a robot arm

B. brain signals the nervous system musclea robot arm

C. brain signals small sensors a computer a robot arm

D. brain signals the nervous system a computer a robot arm

3.What can we know from this passage?

A.The technology had been put into use before 2006.

B.It won’t be long before the technology comes into daily use.

C.The two robotic arms couldn't pick up their target objects.

D. Quite a few experiments have been conducted for the technology.

4.What's the purpose of the research project?

A.To help the disabled people to move and speak.

B.To help the brain-computer system to control a computer mouse.

C.To help the disabled people use brain activity to serve themselves a drink.

D.To help the disabled people to get movement like having their arms and legs again.

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