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1.This advertisement is designed especially for those who __________.

  A.like eating in restaurants        B. have little time

  C.prefer home-cooked meals     D. want to save money

2.What information CAN’T we get from the advertisement about Quickeats?

   A. Different kinds. B. High quality.C. Exact prices.     D. Good taste.

3.Which of the following can be cooled in a refrigerator before eating according to the ads?

  A. Pasta Salad.     B. Dried Fruit.    C. Noodles.   D. Nuts.

4.What can we learn from the advertisement?

  A. Get one Quickeats container and you’ll have four Quickeats to eat.

  B. Take one coupon and you can eat freely in a participating store.

  C. Buy one coupon and you’ll get a free Quickeats.

  D. Buy one Quickeats and you’ll get a container.

 

【答案】

 

1.B

2.C

3.A

4.D

【解析】这是一则广告,介绍了一种速食QUICKEATS及其具体信息。

1.B 推理题。根据文章前三行Are you always busy?Is your schedule hectic?Do you sometimes forget to take time to eat?这三个问题可知本文是针对那些很忙碌,没有太多时间吃饭的人。故B正确。

2.C 细节题。根据Quickeats are delicious and the tempting taste will have you Believing可知C正确。

3.根据A variety of meals可知A正确。根据Nutritious, low-sugar, low-fat, well-balanced meals可知B正确。只提及Quickeats are reasonably priced ,只是说价格合理,具体的价格没有提及,故C符合题意要求。

4.D 细节题。根据Take the coupon(优惠券)below to a participating store to receive a free Red Hot or Cool Blue container可知买一个Quickeats,你就可以得到一个Red Hot or Cool Blue container。故D正确。。

 

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Advertising can be a service to the customer. This is true when advertisements give reliable infor??mation about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.

however, some advertisements are not very useful to the customer. Instead of helping him to sat??isfy his real needs, they set out to make him want things. They set out to create a need. These adver??tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.

Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.

At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.

It can be inferred from the passage that advertisements can be useful if they ________.

A. how a long list of the goods advertised

B. give true information about goods          

       C. tell customers what to buy

D. appear on TV and in newspapers at the same time

Advertisements that play on our weaknesses make us ________.

A. desire things we do not need    B. purchase the goods we need

C. attracted by them       D. become loyal reader, listener or viewer

according to the text, which of the following is TRUE?

A. All advertising firms do not care to tell the truth about the goods they advertise.

B. All advertising firms only care to make money, as advertising is a big business.

C. Most advertising firms make sure that advertisements do not purposely cheat.

D. The advertised goods are often of poor quality.

The underlined word "They" refers to ________.

A. Goods       B. Customers               C. Shops               D. Advertisements


Advertising can be a service to the customer. This is true when advertisements give reliable information about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.
However, some advertisements are not very useful to the customer. Instead of helping him to sat­isfy his real needs, they set out to make him want things. They set out to create a need. These adver­tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.
Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.
59. It can be inferred from the passage that advertisements can be useful if they ________.
A. how a long list of the goods advertised
B. give true information about goods        
C. tell customers what to buy
D. appear on TV and in newspapers at the same time
60. Advertisements that play on our weaknesses make us ________.
A. desire things we do not need              B. purchase the goods we need
C. attracted by them                       D. become loyal reader, listener or viewer
61. according to the text, which of the following is TRUE?
A. All advertising firms do not care to tell the truth about the goods they advertise.
B. All advertising firms only care to make money, as advertising is a big business.
C. Most advertising firms make sure that advertisements do not purposely cheat.
D. The advertised goods are often of poor quality.
62. The underlined word "They" refers to ________.
A. Goods        B. Customers            C. Shops               D. Advertisements

Advertising can be a service to the customer. This is true when advertisements give reliable infor­mation about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.
however, some advertisements are not very useful to the customer. Instead of helping him to sat­isfy his real needs, they set out to make him want things. They set out to create a need. These adver­tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.
Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.

  1. 1.

    It can be inferred from the passage that advertisements can be useful if they ________.

    1. A.
      how a long list of the goods advertised
    2. B.
      give true information about goods
    3. C.
      tell customers what to buy
    4. D.
      appear on TV and in newspapers at the same time
  2. 2.

    Advertisements that play on our weaknesses make us ________.

    1. A.
      desire things we do not need
    2. B.
      purchase the goods we need
    3. C.
      attracted by them
    4. D.
      become loyal reader, listener or viewer
  3. 3.

    according to the text, which of the following is TRUE?

    1. A.
      All advertising firms do not care to tell the truth about the goods they advertise.
    2. B.
      All advertising firms only care to make money, as advertising is a big business.
    3. C.
      Most advertising firms make sure that advertisements do not purposely cheat.
    4. D.
      The advertised goods are often of poor quality.
  4. 4.

    The underlined word "They" refers to ________.

    1. A.
      Goods
    2. B.
      Customers
    3. C.
      Shops
    4. D.
      Advertisements

Advertising can be a service to the customer. This is true when advertisements give reliable information about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.

However, some advertisements are not very useful to the customer. Instead of helping him to sat??isfy his real needs, they set out to make him want things. They set out to create a need. These adver??tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.

Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.

At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.

59. It can be inferred from the passage that advertisements can be useful if they ________.

A. how a long list of the goods advertised

B. give true information about goods        

C. tell customers what to buy

D. appear on TV and in newspapers at the same time

60. Advertisements that play on our weaknesses make us ________.

A. desire things we do not need              B. purchase the goods we need

C. attracted by them                       D. become loyal reader, listener or viewer

61. according to the text, which of the following is TRUE?

A. All advertising firms do not care to tell the truth about the goods they advertise.

B. All advertising firms only care to make money, as advertising is a big business.

C. Most advertising firms make sure that advertisements do not purposely cheat.

D. The advertised goods are often of poor quality.

62. The underlined word "They" refers to ________.

A. Goods        B. Customers            C. Shops               D. Advertisements

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